Social Media Manager (f/d/m) – B2B SaaS

Capmont; München; Hybrid; EUR 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Remote-first/Hybrid work

Equity & VSOP

Wellness/fitness benefits

Modern Munich office

Dogs welcome

Zusammenfassung

Flowers is seeking a Social Media Manager to build an AI-powered, scalable social media machine for the German B2B SaaS market. The role is hybrid in Munich with strong ownership from day one.

You will craft storytelling, architect AI workflows, grow a high-engagement B2B community, and collaborate with marketing to generate high-intent pipeline and measurable results.

Native German and fluent English are required, and you’ll work with cutting-edge AI tools in a fast-growing startup.

Qualifikationen

• Hands-on experience in high-growth B2B SaaS or tech scale-ups in the DACH region.
• Practical experience using generative AI and automation tools.
• Strong copywriting and storytelling; ability to explain complex tech to the Mittelstand.
• Native German and fluent English required.
• Deep understanding of modern social media algorithms and organic reach.

Aufgaben

• Architect and own AI-supported workflows to scale content across LinkedIn, Instagram and Meta.
• Build a strong B2B community and thought leadership for Flowers.
• Configure AI agents for social listening, trend scouting, and scheduling.
• Collaborate with Marketing to drive high-reach organic content and regional campaigns.
• Create tracking frameworks and run A/B tests to improve engagement and ROI.

Kenntnisse

Social media marketing

B2B SaaS experience

AI & automation

Copywriting & storytelling

German (native)

English fluency

Tools

AI tools (Claude/OpenAI)

Social media management tools

Content automation pipelines

Jobbeschreibung

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Social Media Manager (f/d/m) – B2B SaaS

München, Hybrid München

Full-time

Permanent employee

YOUR ROLE

Flowers is one of Germany’s fastest-growing B2B SaaS tech startups. As a Workflow Automation Platform orchestrating Deterministic Processes, Agents, and Humans for the German Mittelstand, we are redefining how companies manage their operational workflows.

We are looking for a Social Media Manager (f/d/m) to elevate our brand presence and build a powerful B2B community. We are not looking for a traditional marketer who relies on manual execution and standard campaign templates. We need a high-leverage marketing builder and system architect who combines sharp storytelling, community building, and demand generation with modern AI engineering. Your mission is to build and own an automated, AI-powered social media machine that establishes Flowers as the undisputed thought leader for the Mittelstand and drives high-intent B2B pipeline. If you thrive in creating viral hooks as much as in configuring smart AI workflows, this is your play.

YOUR MISSION

• Scale Content with AI: Architect, deploy, and own AI-supported workflows (e.g., for copywriting, image generation, video repurposing) to efficiently scale high-quality content across platforms like LinkedIn, Instagram or Meta.
• Build B2B Community & Thought Leadership: Establish Flowers’ market position by building a highly engaged community around workflow automation. Position our founders and brand as industry pioneers through compelling messaging.
• Orchestrate Social Automation: Integrate, configure, and refine AI agents and tools for social listening, trend-scouting, and automated scheduling to eliminate manual processes in content planning.
• Drive Collaborative Distribution: Collaborate closely with our Marketing team to ensure high-reach organic content and regional campaigns generate maximum social buzz and convert traffic.
• Measure & Optimize Performance: Build tracking frameworks to rigorously analyze engagement rates, social ROI, and follower growth, utilizing A/B testing for formats and copy to drive data-driven results.

YOUR PROFILE

• Proven Social Media Track Record: first hands-on experience in high-growth B2B SaaS or tech scale-ups, with a clear focus on the DACH market.
• AI & Automation Expertise: Practical experience utilizing generative AI (e.g., Claude, OpenAI,...) and automation tools to operate efficient, high-quality content pipelines.
• Strong Copywriting & Storytelling: Excellent feeling for language and B2B messaging. You know how to make complex technical software topics tangible for the Mittelstand. Native-level German skills and fluent English are a must.
• Platform & Algorithm Fluency: Deep understanding of modern social media algorithms and how to systematically hack organic reach and engagement.
• Data & Experimentation Driven: Strong analytical capabilities with a disciplined approach to evaluating strategies against core metrics and conversion goals rather than vanity metrics.

WHY US?

At Flowers, you take on end-to-end responsibility in a core strategic function from day one. Our marketing engine defines how we position ourselves in the market, powers crisp customer communication, and serves as a direct driver of company revenue. Take on the challenge and help shape the future of growth in a hyper-scaling B2B SaaS startup.

What We Offer

• High Ownership & Impact: Build and shape a fast-growing tech startup from the ground up with direct leverage and high decision-making autonomy.
• Accelerated Career Trajectory: Uncapped learning curves, massive personal growth, and continuous professional development in a rapidly scaling business.
• Remote-First Flexibility: Work hybrid (base in Munich) with flexible hours, backed by a modern hub base in Munich to suit your optimal workflow.
• Cutting-Edge Tech Stack: Access to top-tier AI tools, modern hardware, and modern offices in Munich.
• Equity & Comprehensive Benefits: Virtual Stock Option Plan (VSOP) participation, Wellpass or Urban Sports Club membership, and extra perks.
• On-Site Amenities: Premium office space in Munich with free snacks, drinks, and team events. Dogs are welcome.

About Us

Flowers is one of the fastest-growing tech start-ups in Germany. We believe in digitization, automation and optimization and want to make corresponding processes accessible to the entire SME sector. Therefore, we're using AI-based breakthrough technology to help people manage their workflows in a new & modern way of working. Whether you are a potential customer, partner, employee, or intern, you can expect to meet people at Flowers who see the world a little differently.

The strength of Flowers is not solely our creative people, their talents, or their accomplishments, but the way each person cares for each other, for what they do, for our customers, and for the world we live in. It’s a duty of care that inspires and motivates us to do what others are not willing to do. It is something we cultivate and look for in each employee.

We bring to work a passion to achieve something great, helping companies reach the next level of organization. Our culture of care creates an environment that unleashes the very best in each one of us, helps us win, makes us friends, and protects us on our way forward.

We are united by the vision of making recurring processes of any kind insanely simple for any users. We are ambitious to achieve the goals we have set ourselves. In order for this to succeed and for each employee to become the best version of themselves, we believe in maximum self-determination, freedom and flexibility. We live and love flat hierarchies, high personal responsibility, maximum fun at work and our colleagues.