Social Media Director Global (f/m/d), Berlin

mc Group; Berlin; On-site; EUR 90,000 - 130,000; Full time

Job summary

mc Group, a leading global communications network based in Berlin, seeks a Social Media Director Global (f/m/d) to lead our social media team in national, EU and worldwide campaigns. You will shape strategies across politics, business, media and sport, coordinating media plans and influencer activities.

You will drive trend research, run integrated online campaigns and manage budgets, while mentoring a minimum three-person team.

Qualifications

• At least 5 years of extensive experience in social media and paid media.
• Minimum 2 years experience with Ads Manager tools (Facebook/LinkedIn/Google Ads).
• Experience in media buying and media planning with focus on social media channels.
• Strong monitoring, reporting and optimization skills for campaigns.
• Creative with interest in digital topics and trends.
• Content writing, community management and influencer marketing skills.
• Excellent communication and ability to engage the online community on topics.
• Experience leading a team of at least 3 people.
• Ability to multi-task in a fast-paced environment.
• English at native/fluent level; intermediate German helpful.

Responsibilities

• Lead the social media team in the development and control of national, EU and worldwide campaigns.
• Coordinate and optimize social media measures across platforms (e.g. Facebook, Twitter, Instagram).
• Create the strategy of social media campaigns on topics of politics, society, business, media and sport for a global audience.
• Develop integrated concepts for online communication channels and media plans.
• Research current trends and translate into appropriate online strategies and best practices.
• Oversee community management, editorial calendar, influencer marketing and reporting of campaign performance.
• Manage media budgets and strategic planning of integrated media activities (online, social, TV, print, radio).
• Plan campaigns, create concepts and buy media; execute paid campaigns (Ads Managers and scheduling tools).

Skills

Social media management

Paid media

Team leadership

Content writing

Influencer marketing

Campaign optimization

Analytics

English fluent

German basic

Tools

Ads Managers tools

Facebook Ads Manager

LinkedIn Ads

Google Ads

Job description

mc Group is the No.1 communication agency in Europe, the No.1 in GCC/MENA, No. 6 in Asia Pacific and No. 11 worldwide. As the only German-led global communication network, mc Group is present in more than 80 countries on all five continents. Moreover, mc Group is the world market leader in Nation Branding including tourism promotion and investment promotion.

As a fully integrated agency, mc Group’s portfolio includes PR, advertising and media, corporate publishing, multimedia, sport/youth/music marketing, event management and TV production. Our clients include major national and international brands, associations, governmental institutions and media companies.

To reinforce our team, we are looking for a

Social Media Director Global (f/m/d), Berlin

Your responsibilities

• You lead the social media team in the development and control of national, EU and worldwide campaigns
• You are responsible for project coordination, control and continuous optimization of social media measures (e.g. on Facebook, Twitter, Instagram).
• You will create the strategy of the social media campaigns regarding the topics of politics / society, business, media and sport in order to reach a global target group
• You will actively work on the creation of integrated concepts for online communication channels (creation of media plans)
• You research current trends, identify and evaluate them in order to develop appropriate online strategies, best-practices
• You are responsible for the overview of the community management, editorial calendar, influencer marketing and creating reports while analyzing the strategy success
• Independent management and supervision of media budgets, as well
• as strategic, conceptual and operational planning of integrated media
• activities (online, especially social media; and good to have: TV, print, radio experience)
• Planning of campaigns, concept creation and media buying
• Execution of paid media campaigns (Ads Managers and scheduling tools)

Your profile

• You have at least 5 years of extensive experience in social media and are familiar paid media
• You have minimum 2 years experiences with the Ads manager tools: Facebook Ads Manager, LinkedIn Ads, Google Ads etc.
• You have experience in media buying and media planning – focus on Social Media channels but offline is good to have
• String knowledge in monitoring (social listening, reach and engagement focused campaigns), reporting and optimisation of campaigns
• You are creative and have an interest in digital topics and trends
• You have skills in content writing, community management and influencer marketing
• You excel at strong communication skills and can engage the online community on specific topics
• You have experience in leading a team of minimum 3 people
• You have the ability to multi-task in a fast-paced environment
• English at native/fluent level is a must and intermediate German level is good to have

We offer

• International team working for international clients.
• Working on campaigns about social issues.
• Workplace in the heart of Berlin.
• Work in a 360°-integrated communications agency.

We offer highly motivated and results-driven individuals an exciting opportunity in one of the world’s leading communication and advertising agencies working on international communications for renowned international brands and institutions.