SEO, Website & Conversion Manager (all genders)

fino data; Deutschland; Remote; EUR 60,000 - 85,000; Full time

Job summary

fino data services GmbH is seeking an SEO, Website & Conversion Manager to own organic growth across its web presence. You will drive SEO strategy from technical to content, optimise conversions, and ensure data-driven improvements across all sites.

The role emphasizes measurable outcomes over reports, with a focus on sustainable visibility, qualified leads, and user journeys that guide actions. Collaboration with development and marketing is essential, alongside tracking enhancements.

Qualifications

• Proven experience in SEO with track record of improving rankings, visibility and organic traffic.
• Strong understanding of technical and content SEO, including search intent optimisation.
• Experience in conversion optimisation and demonstrating impact on leads or revenue.
• Experience managing websites or web projects and driving strategic/operational development.
• Confident use of web analytics and tracking tools (GA4) and event/conversion tracking.
• Ability to translate data into actionable recommendations and improvements.

Responsibilities

• Develop and execute the SEO strategy across technical, structural, and content-related areas.
• Analyse rankings, search behaviour, competitors, and market developments to derive concrete optimisation measures.
• Optimise landing pages, conversion funnels, and user journeys to generate more qualified leads.
• Own the continuous improvement of all fino data services GmbH websites.
• Define website structures, content strategies, features, and user journeys in collaboration with development and marketing teams.
• Manage AI-supported content processes ensuring content meets search intent and quality standards.
• Advance tracking and analytics concepts to maintain a reliable data foundation.
• Identify optimisation opportunities, prioritise initiatives, and implement improvements with clear KPIs.

Skills

SEO experience

Technical SEO

Content SEO

Conversion optimisation

Web analytics

Data-driven decision making

Ownership mindset

Education

Bachelor’s degree in Marketing/IT/Business

Tools

Google Analytics 4

A/B testing tools

CMS platforms

Job description

We are looking for an SEO, Website & Conversion Manager to take ownership of our organic growth, websites, and the performance behind them.

Your goal is not to create ranking reports or write strategy documents. Your goal is to ensure that more people discover our solutions, engage with our websites, and become qualified leads.

You will be responsible for the continuous development of our entire web presence — from SEO strategy and website structure to conversion optimisation. You work in a data-driven way, make decisions based on facts, and consistently turn insights into measurable improvements.

Success for us does not mean simply “more traffic”. It means:

• Sustainable growth in organic visibility
• More qualified visitors reaching our websites
• Increasing conversion rates and lead generation
• Websites that intuitively guide users towards the right actions

You work independently, analytically, and with a strong focus on impact. When our websites grow and perform better, it is a result of your work. When opportunities remain unused, you take ownership of identifying and addressing them.

Tasks

• Develop and execute our SEO strategy across technical, structural, and content-related areas.
• Analyse rankings, search behaviour, competitors, and market developments to derive concrete optimisation measures.Optimise landing pages, conversion funnels, and user journeys with the goal of generating more qualified leads.
• Own the continuous improvement of all websites of fino data services GmbH, including our products and future brands.
• Define website structures, content strategies, features, and user journeys in close collaboration with development, marketing, and other teams.Manage our AI-supported content processes and ensure that content meets both search intent and quality standards.
• Further develop tracking and analytics concepts to maintain a reliable data foundation.
• Identify optimisation opportunities, prioritise initiatives, and execute improvements effectively.
• Work with clear KPIs and evaluate the success of your initiatives based on measurable results.

Requirements

• Proven experience in SEO with a track record of successfully improving rankings, visibility, and organic traffic.
• Strong understanding of both technical SEO and content SEO, including search intent optimisation.
• Experience in conversion optimisation and the ability to demonstrate how your work contributed to increased leads or revenue.
• Experience managing websites or web projects and driving their strategic and operational development.
• Confident use of web analytics and tracking tools such as Google Analytics 4, including event and conversion tracking.
• Ability to interpret data, identify patterns, and translate insights into actionable recommendations.
• Strong understanding of high-quality content and what makes content valuable for both users and search engines.
• Independent, structured working style with a strong sense of ownership and accountability for results.
• A hands-on mindset: you enjoy implementing improvements, not just planning them.

Benefits

Clear Responsibilities and Support

You will know exactly what is expected from you and work in an environment where mistakes are viewed as valuable learning opportunities.

Shared Commitment to Exceptional Results

Our team is passionate about achieving outstanding results and considers your contribution essential. Together, we aim to achieve ambitious goals.

Personal Growth and Ownership

We encourage self-motivation, personal responsibility, and the opportunity to make a meaningful impact.

Continuous Learning Through Feedback

You receive direct and timely feedback that helps you adapt quickly, improve continuously, and develop professionally.

Open Communication and Personal Development

We value transparent communication and actively support your personal and professional growth.

Solution-Oriented Culture with Business Impact

Our focus is on creating measurable results that move the company forward. Your commitment to achieving these goals is highly valued.

Experience in B2B, SaaS, or software environmentsExperience with modern content workflows and AI-supported processesKnowledge of CRO, UX, or data-driven marketingExperience with CMS platforms, web projects, and collaboration with development teams