Senior Digital Marketing Manager SEO/GEO (all genders)

RK Rose+Krieger GmbH; Berlin; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Urban Sports Club membership

JobRad leasing

Profit sharing and team events

Training budget and tech talks

Job summary

denkwerk is seeking an experienced digital marketing professional to lead SEO and GEO strategies, boosting organic visibility across projects. You will work closely with development, UX and editorial teams, applying technical SEO and data-driven insights to improve architecture and content.

You’ll thrive in an agile environment, supported by tools like Jira, Confluence, and Content analytics. Strong German language skills (C1) are essential; English is a plus, with hybrid work and growth

Qualifications

• Experience in digital marketing and SEO.
• Strong knowledge of technical SEO and content strategy.
• Ability to work with development, UX and editorial teams on information architecture.
• Fluent German (C1); English advantageous.

Responsibilities

• Develop and optimise holistic SEO and GEO strategies to boost organic visibility.
• Derive data-driven recommendations using web analytics and SEO tools.
• Collaborate with development, UX and editorial teams on information architecture.
• Monitor PageSpeed, Core Web Vitals, and structured data for SEO.
• Set up and optimise Google Ads campaigns.

Skills

SEO

GEO strategy

Technical SEO

Content strategy

Data-driven analysis

German C1

English helpful

Tools

Sistrix

Semrush

Google Search Console

Peec.ai

Google Analytics

Miro

Jira

Confluence

Job description

You are the one we miss!

• We’re looking for someone with a passion for digital marketing, a keen eye for trends and a clear understanding of the dynamic evolution of search engines and AI-driven response systems (e.g. Google AI Overviews, ChatGPT, Gemini)
• You’ll be responsible for developing, implementing and continuously optimising holistic SEO and GEO strategies to boost our clients’ organic visibility
• In this role, you will develop forward-looking strategies for GEO, for example through structured content approaches, entity optimisation, and by strengthening authority and trustworthiness
• You will use standard tools such as Sistrix, Semrush, Google Search Console, Peec.ai and Google Analytics to derive data-driven recommendations
• You bring a deep understanding of technical SEO, content strategies and information architecture, and apply this knowledge when working with the development, UX and editorial teams
• You continuously refine on-page, off-page and content optimisations, with a focus on traditional search engines and AI systems
• You always keep a close eye on PageSpeed, Core Web Vitals, structured data and technical SEO
• It would be a plus if you have experience in setting up and optimising Google Ads campaigns
• Do you have an agile mindset? Absolutely! Our projects are mainly carried out in an agile environment and we use tools such as Miro, Jira and Confluence
• You have a very good German skills (C1), as our current projects are predominantly conducted in German. A good command of English is an advantage

What you can look forward to

• Flexibility & trust: Hybrid working at one of our denkwerk locations & flexible working hours
• Your health matters: Urban Sports Club membership and JobRad leasing
• We celebrate success together:Profit sharing for all permanent denkwerk employees, big parties, and event formats
• Your development is important to us: Training budget for new skills and training; denkwerk inspiration in form of tech talks, lunch club, resilience, AI, and design formats
• Securing the future: 20% employer contribution to company pension plan
• Support in all situations: advice from pme Familienservice and the Mindance app
• More than just vacation:31 vacation days, including three joint “denkfrei days” (Christmas Eve, New Year's Eve, Carnival Monday)
• Get started with support: Your personal denkmate will accompany you as you get started
• Recommend us to others - Find Your Mate:Bring great people with you and we will thank you with a bonus
• Discounts & goodies:Access to exclusive corporate benefits as well as free snacks, coffee, cool drinks, and fresh fruit

This is us, your contact persons

Janina Schulte-Kellinghaus & Marie Rybarczik, Talent Acquisition Team