Senior Website & Digital Experience Manager (Stuttgart, DE)

Parking Network BV; Stuttgart; On-site; EUR 70,000 - 95,000; Full time

Job summary

APCOA is Europe’s leading parking management company. We are shaping the future of urban mobility with digital solutions and sustainable concepts.

We are looking for a Senior Website & Digital Experience Manager (m/f/d) to lead our websites (TYPO3, WordPress, Webflow) and to turn data into measurable improvements. You will collaborate with marketing, product, IT and international teams, optimize UX/UI and SEO, manage agencies, and drive tracking and analytics to boost conversions.

Qualifications

• Extensive experience in website management, digital experience, UX/UI or digital marketing.
• Experience with TYPO3, WordPress and/or Webflow; strong data-driven optimization with Google Analytics.
• Ability to define tracking requirements and drive implementations with developers or agencies.
• Solid knowledge of SEO, conversion optimization, and digital customer journeys.
• Experience in UX/UI design with strong user-friendliness and modern web design sense.
• Ability to translate technical requirements between marketing, IT, and partners.
• Experience in managing agencies and multiple projects simultaneously.
• Independent, structured, hands-on work style.
• Very good German and good English skills.

Responsibilities

• Strategically and operationally develop our websites (TYPO3, WordPress, Webflow).
• Design and optimize UX/UI concepts, landing pages, and digital customer journeys.
• Analyze website performance, user behavior, and conversion rates, and derive optimization measures from this data.
• Drive forward tracking, analytics and conversion topics together with internal teams and external partners.
• Improve SEO measures and the visibility of our content in search engines and AI-based search systems.
• Managing agencies and service providers and ensuring the quality of implementation
• Identify digital trends, technologies and best practices and make them usable for APCOA
• work closely with marketing, product management, IT and international teams

Skills

Website management

UX/UI

Digital marketing

Data-driven optimization

SEO

Web analytics

Tracking & tag management

TYPO3

WordPress

Webflow

Agency management

Cross-team collaboration

German language

English language

Tools

TYPO3

WordPress

Webflow

Google Analytics

Job description

Shape the future of urban mobility with us – digitally, creatively and user-centrically!

APCOA is Europe's leading parking management company. With digital solutions, innovative services, and sustainable concepts, we improve the parking experience for millions of people. To achieve this, we need creative minds like you who not only design but also bring it to life.

Senior Website & Digital Experience Manager (m/f/d)
full-time

You will:

• Strategically and operationally develop our websites (especially TYPO3, WordPress and Webflow).
• Design and optimize UX/UI concepts, landing pages, and digital customer journeys.
• Analyze website performance, user behavior, and conversion rates, and derive optimization measures from this data.
• Drive forward tracking, analytics and conversion topics together with internal teams and external partners.
• Improve SEO measures and the visibility of our content in search engines and AI-based search systems.
• Managing agencies and service providers and ensuring the quality of implementation
• Identify digital trends, technologies and best practices and make them usable for APCOA
• work closely with marketing, product management, IT and international teams

You have:

• Several years of professional experience in the field of website management, digital experience, UX/UI or digital marketing
• Experience with content management systems such as TYPO3, WordPress and/or Webflow; experience with web analytics tools such as Google Analytics; and a good understanding of data-driven optimization.
• A good understanding of tracking, tag management and conversion concepts, as well as the ability to define requirements, evaluate implementations and drive them forward together with developers or agencies.
• Solid knowledge of SEO, conversion optimization and digital customer journeys
• Experience in UX/UI design as well as a strong sense for user-friendliness, information architecture and modern web design.
• The ability to understand technical requirements and translate them clearly between marketing, IT, developers, and external partners.
• Experience in managing agencies and overseeing multiple projects simultaneously
• An independent, structured and hands-on work style
• Experience with CMS systems such as TYPO3 and/or WordPress
• Knowledge of Google Analytics, web tracking, and data-driven optimization
• A good understanding of SEO, conversion optimization, and digital customer journeys
• Experience in UX/UI design as well as a strong sense of user-friendliness and modern web design.
• The ability to understand technical requirements and implement them together with developers
• Experience in managing agencies and multiple projects simultaneously
• Very good German and good English skills

You will encounter:

• A key role in the further development of our digital platforms
• Performance-based compensation
• Flexible working hours and home office options (work-life balance)
• Positive work environment with flat hierarchies
• Career development opportunities in an international corporation
• Corporate benefits: Discounts and price reductions on various platforms
• Free parking at the workplace and employee parking in APCOA parking garages
• A great opportunity to help shape an interesting field.

Please note:this job description is translated from German.