Online Marketing Specialist – Website & Content (m|w|d)

PVA TePla AG; Krofdorf-Gleiberg; Remote; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Remote work

Flexible hours

30 days vacation

Modern workspaces

Development opportunities

Healthcare

On-site doctor

Retirement plan

Cafeteria

Free coffee

JobRad

Public transportation

Bonus payments

Anniversary bonuses

Company parties

Employee discounts

Job summary

PVA TePla AG is seeking a Content Manager to shape, edit and publish technical content on our website using TYPO3. You will collaborate with experts and external agencies to translate complex topics into accessible web content.

The role focuses on SEO, GEO optimization, analytics (GA4), multilingual content coordination, and maintaining a consistent brand voice across pages, news, product and careers sections.

Qualifications

• University degree or vocational qualification in communications, marketing, online publishing or a comparable field.
• Professional experience in content management, online publishing, corporate communications or digital marketing.
• Experience creating and tailoring website content to different audiences, and using TYPO3.
• Good knowledge of SEO and GEO, understanding digital user journeys and analytics (GA4).
• Understand how editorial content, CMS, websites and tech work with IT/development teams.
• Excellent written and spoken German and good English; strong language sense.

Responsibilities

• Manage, plan and develop the website and content with experts and external providers.
• Edit and publish content in TYPO3 CMS (news, articles, product pages, careers content).
• Research topics and trends to identify content initiatives.
• Optimize content for SEO and GEO; analyze performance and report metrics.
• Ensure consistent brand messaging across website areas.
• Coordinate translations and multilingual content with international subsidiaries and agencies.
• Review content for language, accuracy, currency, links, usability and accessibility.

Skills

TYPO3

SEO

GA4

German language

English language

Content management

Cross-functional coordination

Structured work style

Education

University degree or vocational qualification in communications/marketing/online publishing

Tools

TYPO3 CMS

GA4/Web analytics

Job description

PVA TePla is a leading international high-tech company based in Wettenberg that combines innovation with team spirit. Since 1991, we have been developing and manufacturing intelligent systems for the production, finishing, and inspection of high-performance materials - serving industries ranging from semiconductors to aerospace. More than 1,000 employees in 8 countries across 3 continents work together in an open corporate culture with flat hierarchies to create efficient, precise, and sustainable solutions for our customers.

Your Responsibilities

• You manage, plan and continuously develop our website and its content. Working with subject-matter experts and external service providers, you make complex technical topics accessible and engaging for the relevant audiences and suitable for the web
• You independently edit and publish content in our TYPO3 CMS, including news, technical articles, product and service pages, landing pages and careers content
• You research relevant topics, trends and search intent, and use your findings to identify appropriate content initiatives
• You optimise content for SEO and GEO, analyse website and content performance, report on relevant metrics and recommend specific improvements
• You ensure consistent brand messaging, terminology and tone of voice across all areas of the website
• You coordinate translations and multilingual content with our international subsidiaries and contacts, as well as approval processes involving internal stakeholders and external agencies
• You review content for language, accuracy, currency, links, presentation, usability and accessibility

Your Profile

• You have a university degree or vocational qualification in communications, marketing, online publishing or a comparable field
• You have professional experience in content management, online publishing, corporate communications or digital marketing
• You have experience creating, editing and tailoring website content to different audiences, and are confident using TYPO3
• You have a good knowledge of SEO and GEO, understand digital user journeys and ideally have experience with web analytics and reporting tools such as GA4
• You understand how editorial content, CMS, websites and technical infrastructure work together, and can confidently coordinate requirements and potential issues with IT, development teams and external service providers
• You have excellent written and spoken German and good written and spoken English, as well as a strong feel for language, tone of voice and target audiences
• You enjoy getting to grips with technical topics
• You work in a structured, thorough and independent way, and coordinate different stakeholders reliably and effectively

Our Benefits

• Remote work and flexible hours help you maintain a healthy work-life balance
• 30 days of vacation give you plenty of time to relax
• Modern workspaces and high-quality equipment support you in your daily work
• A wide range of development opportunities help you actively advance your career
• Healthcare, an on-site doctor, and fitness programs contribute to your well-being
• A subsidized retirement plan secures your future
• A cafeteria, free coffee, and discounted beverages ensure relaxing breaks
• JobRad and good public transportation connections make your daily commute easier
• Bonus payments and anniversary bonuses recognize your commitment and loyalty
• Company parties and attractive employee discounts strengthen team spirit and offer additional benefits

Benefits may vary depending on location and position.