Senior User Acquisition Manager

Wooga; Berlin; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Relocation package

Home search support

Education budget and days off for self

Yoga and wellness subsidies

Zusammenfassung

Wooga, based in Berlin, is seeking a Senior Customer Acquisition Manager to own the marketing budget and lead a data-driven user acquisition strategy for our mobile games. You will collaborate with UA, Creative Production, Product, Analytics, and the Playtika organization to optimize campaigns across platforms and markets.

You will manage multi-million-dollar monthly spends, design tests, and push insights into scalable creative ideas while driving overall game growth and performance reporting

Qualifikationen

• Experience in mobile games or apps; gaming experience is a big plus.
• Strong quantitative analytics background.
• Up to date on current marketing trends, tools, and consumer behavior.
• Ability to juggle multiple projects and use data to guide decisions.
• Excellent written and spoken English.

Aufgaben

• Own the marketing budget across networks and allocate spend.
• Develop UA strategies through testing and experimentation.
• Collaborate with UA team and Playtika to share best practices.
• Advance internal tools and analytics through engineering support.
• Strengthen relationships with advertising partners like Applovin and Google.
• Identify growth opportunities for global expansion.
• Partner with Creative Production to test new creative hypotheses.
• Work with Product, Analytics, Ad Monetization to improve acquisition and growth.
• Support game teams with structured experiments and data-informed recommendations.
• Foster a culture of experimentation and data-driven decision making.

Kenntnisse

Analytical

Data-driven

Mobile games experience

English communication

Budget management

Tools

Applovin

Google Ads

Analytics

Jobbeschreibung

Our Story

Founded in 2009, we’re one of the world’s leading game studios, and proud of our extremely international team, consisting of more than 50 different nations. We are part of Playtika and the global leader in the category of Hidden Object Games. With June’s Journey, we’re providing joy for millions of players around the world every day.

How we work

Our aim is to keep doing so for many more years, if not decades. In order to be able to do so, we’ve defined a distinct way of how we’re working at Wooga, so that all relevant aspects intertwine and have a positive impact on the game. No matter if you’re part of a game team or support the success of Wooga as part of a central team, all 250+ employees from around the world can make an impact. We’re proud of the environment we’ve built, and believe you’ll enjoy working with some of the best people in the industry.

Our drivers: Speed, Focus, Ownership, and Impact, guide our working style at Wooga and help us make a deliberate choice to focus on what is important to us, while working towards a shared goal.
These drivers shape how we work together and what we expect from ourselves and our leaders.

We are seeking an analytical, enthusiastic marketing professional to join us as a Senior Customer Acquisition Manager. In this role, you will own the marketing budget for our games and partner with various teams to develop and execute a data-driven user acquisition and growth strategy. You will spend millions of dollars per month across multiple platforms in pursuit of Wooga’s user acquisition goals, while continuously identifying opportunities to improve performance through testing, experimentation, and innovation.

A key part of the role is to continuously develop and test new hypotheses across channels, audiences, creatives, and the user journey, turning insights and data into actionable experiments and scaling successful learnings. You will work closely with Creative Production, Product, Analytics, and other teams to develop and test new ideas that drive acquisition and overall game growth. In addition to managing UA campaigns, you will support the marketing team’s internal analysis pipeline, producing regular reports and insights for executive management and the wider marketing team.

About the role

• Take responsibility for allocating our marketing budget for your respective networks. Participate in high-level strategic discussions on growing our games and determining the size and allocation of our budgets.
• Develop and continuously evolve UA strategies through ongoing testing and experimentation. Proactively identify opportunities, formulate hypotheses, design tests, analyze results, and scale successful learnings across markets, platforms, and campaigns.
• Collaborate internally with the User Acquisition team as well as externally with the Playtika organization to share knowledge and drive best practices across teams.
• Advance our internal tools and processes using dedicated engineering and analytics resources.
• Strengthen our relationships with advertising partners, including Applovin, Google, and others.
• Identify and evaluate creative growth opportunities for global expansion.
• Partner closely with the Creative Production team to develop, test, and iterate on creative concepts, translating UA insights and performance data into new creative hypotheses and opportunities.
• Work closely with Product, Analytics, Ad Monetization and other teams to identify and test opportunities that can improve acquisition, conversion, retention, and overall growth.
• Support game teams through structured experiments and advise Product teams on features and improvements that can positively impact user acquisition and growth.
• Foster a culture of experimentation by continuously challenging existing approaches, bringing new ideas to the table, and turning insights into actionable tests.

About you

• Relevant prior work experience in mobile games or apps (gaming experience is a big plus).
• A professional background in quantitative analysis.
• Up to date on current marketing trends, tools, and consumer behavior.
• You can juggle multiple projects simultaneously, and use data to figure out what's actually working.
• You proactively spot issues before they become problems, and don't wait around for someone else to flag them.
• You bring your own ideas to the table, back them up with data, and know how to find consensus.
• You are comfortable collaborating closely with people from different disciplines, prioritizing the best idea over being right.
• Excellent written and spoken English.

Please note: Research has shown that some under-represented groups in the gaming industry (eg: women) tend to apply only if they meet every single requirement. Here at Wooga, the desire to learn and the willingness to solve problems are more important to us than your experience on paper. We encourage you to apply even if you do not think that you tick all the boxes - thinking outside of such boxes and embracing the diversity of mindsets and backgrounds is what we believe makes our teams thrive.

Our Promise

• Shape the future! Challenge the status quo and team up with a diverse group of experts (over 50 nationalities!) working on crafting the world’s best games.
• We offer a generous relocation package and home search support if you are not already located in Berlin. Did we mention that we also cooperate with Kindergartens?
• Make use of a significant education budget and extra days off for self-development. Join our meet-ups, talks, brown bag lunches, internal trainings, workshops and many others.
• Enjoy the yoga, mindfulness app, sports and transport subsidies. And a Purpose Day to donate your time to a worthy cause!
• Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other.
• With our hybrid work model you will work in the office with your teams twice a week, to encourage in-person collaboration and team bonding The other three days you can choose if you want to work from home or from the office. We also offer 10 days a year to work from abroad.

At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences. Be yourself, we like you that way!