Senior Specialist Website Content (f/m/d)

smart Europe GmbH; Leinfelden-Echterdingen; On-site; EUR 70,000 - 90,000; Full time

Job summary

smart Europe GmbH is seeking a Senior Specialist Website Content to lead the website content strategy across markets, ensuring accurate, up-to-date digital experiences and brand consistency. You will collaborate with markets, product launches, and cross-functional teams to deliver customer-first content.

You will leverage SEO, UX writing, and data insights to optimize content, coordinate localization, manage agencies and copywriters, and guide content for new product launches and campaigns.

Qualifications

• Bachelor's or Master's degree in Marketing or related field.
• 5+ years in website content management or digital marketing.
• Proven experience developing content strategies for large-scale websites.
• Fluent English; German a strong plus.
• Experience with Storyblok or other Headless CMS platforms.

Responsibilities

• Own and drive the website content strategy aligned with business objectives, customer needs, SEO requirements, and brand guidelines.
• Develop compelling content narratives across the customer journey.
• Develop, manage, and optimize website content for UX, discoverability, accessibility, and conversion.
• Coordinate content localization and translation activities for different markets.
• Monitor content performance, analyze insights, and identify opportunities to improve engagement and outcomes.
• Conduct regular content audits to ensure accuracy, compliance, relevance, and up-to-date content.
• Collaborate with UX/UI, stakeholders, and markets to enhance customer journeys and website effectiveness.
• Lead and guide copywriters and content contributors to maintain high-quality, on-brand content.
• Plan content for product launches, updates, and strategic campaigns.
• Collaborate with local markets while maintaining global consistency.
• Coordinate with Social Media, Marketing Automation, Email Marketing and other channels for a consistent customer journey.

Skills

Content strategy

SEO

UX writing

Data-driven decisions

Cross-functional collaboration

Agency management

Stakeholder management

English fluency

Education

Bachelor's or Master's in Marketing related field

Tools

Storyblok

Job description

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Senior Specialist Website Content (f/m/d)

Company: smart Europe

We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.

Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.

Are you a forward thinker too?

As a Senior Website Content Manager, you are responsible for driving the website content strategy and ensuring a high-quality, accurate, and up-to-date digital experience. You act as the voice of the customer, collaborating with markets, business owners, and cross-functional teams to create impactful content that supports business objectives, product launches, and brand consistency. By leveraging customer insights, SEO best practices, and performance data, you continuously optimize content and enhance the customer journey across the website.

Your responsibilities

• Own and drive the website content strategy aligned with business objectives, customer needs, SEO requirements, and brand guidelines
• Develop compelling content narratives and storylines across the customer journey
• Develop, manage, and optimize website content to improve user experience, discoverability, accessibility, and conversion
• Coordinate content localization and translation activities for different Markets
• Monitor content performance, analyze insights, and continuously identify opportunities to improve engagement, usability, and business outcomes
• Conduct regular content audits to ensure content remains accurate, compliant, relevant, and up to date
• Collaborate with UX/UI, Business Stakeholder and Markets to enhance customer journeys and website effectiveness
• Lead and guide copywriters and content contributors to ensure high-quality, consistent, and on-brand content
• Plan and execute content for new product launches, product updates, and strategic campaigns
• Collaborate with local markets to address market-specific content requirements while maintaining global consistency
• Collaborate with Social Media, Marketing Automation, Email Marketing and other owned channels to leverage content synergies and ensure a consistent customer journey

What you bring along

• Bachelor's or Master`s degree in Marketing, Digital Marketing, Business Administration, Digital Business, E-Commerce, Customer Experience, Communications, or a related field
• 5+ years of experience in website content management, content strategy, digital marketing, or a related field
• Proven experience developing and executing content strategies for large-scale websites
• Experience managing agencies, copywriters, and cross-functional content teams
• Strong knowledge of UX writing, SEO, content governance, and customer journey optimization
• Experience collaborating with international markets and diverse stakeholder groups
• Strong analytical mindset with the ability to leverage data and customer insights to drive content decisions
• Fluent English required; German language skills are a strong plus
• Experience with Storyblok or other Headless CMS platforms

We’re building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.
We’re creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong to.
We empower you to have ownership over work!