Senior Sales Manager

Software Defined Automation; München; Vor Ort; EUR 90.000 - 135.000; Vollzeit

Zusammenfassung

Software Defined Automation in Munich is seeking a Senior Sales Manager to lead end-to-end sales activities for enterprise customers in manufacturing and process industries. You will prospect, qualify leads, run discovery calls, and deliver tailored product demos to close new business and expand existing accounts.

You will own complex sales cycles, develop account strategies, manage pipelines, and negotiate terms, while collaborating with marketing, product and customer success to refine

Qualifikationen

• Proven track record in B2B software or industrial automation sales.
• Experience managing complex enterprise deals with multi-stakeholder accounts.
• Strong skills in customer discovery, solution selling, and delivering compelling demos.
• Ability to negotiate commercial agreements and drive upsell.
• Familiarity with PLCs, OT infrastructure, or DevOps concepts.
• Comfort in a fast-paced scale-up environment.
• Excellent written and verbal English; German language skills are advantageous.

Aufgaben

• Lead end-to-end sales activities for enterprise customers in Munich and manufacturing/process industries.
• Prospect, qualify leads, conduct discovery calls, and deliver tailored product demos.
• Own complex sales cycles, develop account strategies, manage pipelines, and negotiate terms.
• Collaborate with marketing, product and customer success to refine messaging and support pilots/POCs.
• Represent SDA at industry events and customer meetings.

Kenntnisse

B2B software sales

Complex deals

Solution selling

Negotiation

OT/DevOps familiarity

Fast-paced env

English skills

German advantage

Ausbildung

Bachelor’s degree in Business, Engineering, or related field

Equivalent practical experience

Jobbeschreibung

Company Description

Software Defined Automation (SDA) is an Industrial DevOps platform built for automation engineers working in OT and PLC environments. SDA provides manufacturing and process industries with a unified way to version, automate, and govern PLC and controller code across multi-vendor, brownfield installations, without requiring rip-and-replace projects. The platform enables automated PLC backup and restore, version control and change tracking, CI/CD pipelines for industrial automation code, and compliance documentation aligned with NIS2, NIST, IEC 62443, SOC2, and ISO 27001. SDA also delivers AI-powered insights on plant-wide automation code and integrates into existing OT infrastructure, scaling from single plants to global rollouts. Headquartered in Boston, MA, with a European office in Munich, Germany, SDA is trusted by automation teams in automotive, pharma, food & beverage, logistics, and more, including Henkel, Continental, and Boehringer Ingelheim.

Role Description

This is a full-time, on-site Senior Sales Manager role based in Munich. The Senior Sales Manager will lead end-to-end sales activities, including prospecting, qualifying leads, conducting discovery calls, and delivering tailored product demos to enterprise customers in manufacturing and process industries. This role will own complex sales cycles, develop account strategies, manage pipelines, and negotiate commercial terms to close new business and expand existing accounts. The Senior Sales Manager will collaborate closely with marketing, product, and customer success teams to refine messaging, support pilots and proof-of-concept projects, and ensure a smooth handover into implementation. The position also involves gathering market feedback, contributing to go-to-market plans, and representing SDA at industry events and customer meetings.

Qualifications

• Track record in B2B software or industrial automation sales, preferably selling to OT, manufacturing, or process industry customers.
• Experience managing complex, multi-stakeholder enterprise deals, including account planning, pipeline management, and accurate forecasting.
• Strong skills in customer discovery, solution selling, and delivering compelling demos and presentations to technical and business audiences.
• Ability to negotiate commercial agreements, build long-term relationships, and drive upsell and expansion within existing accounts.
• Familiarity with PLCs, OT infrastructure, or DevOps concepts (version control, CI/CD, compliance) is highly beneficial.
• Comfort working in a fast-paced scale-up environment, with a proactive approach to identifying opportunities and improving sales processes.
• Excellent written and verbal communication skills in English; German language skills are a strong advantage for the Munich-based role.
• Bachelor’s degree in Business, Engineering, or a related field, or equivalent practical experience.
• Willing