Senior Sales Director

WM Consulting; Berlin; On-site; EUR 150,000 - 190,000; Full time

Job summary

WM Consulting seeks a Sales Director & Country Lead for Germany, based in Berlin. You will own the German sales strategy, drive ARR growth, and lead a high-performing team to scale the business across SMB and mid-market segments.

Fluent in German and English, you will collaborate with Marketing, CS, Product and Finance to deliver sustainable growth and profitability in a fast-growing European software group.

Qualifications

• 10+ years of B2B SaaS or software sales leadership experience.
• Proven track record of new business and ARR growth.
• Experience leading sales teams across SMB and mid-market.
• Data-driven approach to sales execution.

Responsibilities

• Own and execute the German sales strategy to drive new business and ARR growth.
• Lead, coach and develop the German sales team and foster a results-driven culture.
• Drive pipeline generation, forecasting, and commercial performance.
• Identify growth opportunities and strengthen the company’s position in Germany.
• Collaborate with Marketing, Customer Success, Product and Finance to enable growth.
• Take accountability for Germany’s commercial performance and profitability.

Skills

SaaS sales leadership

New business growth

Pipeline management

Team leadership

German market knowledge

German & English fluency

Job description

I am partnering with my client, a well-established, private equity-backed European software group, to appoint a Sales Director & Country Lead for Germany, based in Berlin.

This is an exciting opportunity for an experienced SaaS sales leader to take ownership of the German commercial strategy, lead a high-performing sales team and drive the next phase of growth in an important European market.

The role combines strategic leadership with hands-on commercial execution, with a strong focus on new business acquisition, ARR growth and building a scalable, high-performing sales organisation.

The role:

• Own and execute the German sales strategy, driving new business and ARR growth.


• Lead, coach and develop the German sales team, creating a strong performance-driven culture.


• Drive pipeline generation, sales conversion, forecasting and commercial performance.


• Identify new growth opportunities and strengthen the company's position in the German market.


• Work closely with Marketing, Customer Success, Product and Finance to deliver sustainable growth.


• Take accountability for Germany's commercial performance and contribution to profitability.

You:

• 10+ years of experience in B2B SaaS or software sales, with proven sales leadership experience.


• A strong track record of delivering new business and recurring revenue growth.


• Experience leading and developing sales teams, ideally selling into the SMB and mid-market segments.


• Strong commercial acumen with a hands-on, data-driven approach to sales execution.


• Experience within a high-growth or private equity-backed software business.


• Excellent knowledge of the German market.


• Fluent in German and English.


• Based in Berlin.

The Opportunity:

You will join an ambitious, growing European software group with a strong market position and significant opportunities for further expansion.

This is a chance to take genuine ownership of commercial growth in Germany, influence the direction of the business and work closely with an experienced international leadership team.