Senior Product Marketing Manager (m/w/d) - Jobbird.com

Jobster; Berlin; On-site; EUR 90,000 - 130,000; Full time

Job summary

SPREAD is seeking a senior marketer to own how the platform is positioned and messaged to engineering leaders at enterprise accounts. You’ll translate deep technical product details into compelling narratives, arm Sales with competitive intelligence, and partner with Product and Engineering on go-to-market.

In this hands-on role within a small, senior marketing team, you’ll develop thought leadership content, enable demand-gen campaigns, and represent SPREAD at industry events to build

Qualifications

• 5+ years in B2B product marketing or technical product management for enterprise software.
• Experience owning positioning, messaging and GTM for technical products.
• Ability to translate deep technical concepts into sales-ready narratives.
• Experience building sales enablement for complex enterprise deals.
• Familiarity with AI tools to scale output and research.

Responsibilities

• Own positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions.
• Build and maintain competitive intelligence across PLM and engineering data landscape and turn it into battle cards.
• Create sales enablement assets to shorten enterprise sales cycles and improve win rates.
• Partner with Product and Engineering on go-to-market for product releases with measurable customer outcomes.
• Develop thought leadership content for technical audiences.
• Partner with Growth and GTM Ops on campaign messaging and account targeting.
• Represent SPREAD at industry events and customer conversations with peer-level discussions.

Skills

B2B product marketing

Positioning & messaging

Competitive intelligence

AI-enabled work style

English/German language skills

Education

Engineering/technical degree

Job description

In this role, you own how SPREAD is positioned, messaged, and understood by engineering leaders at enterprise accounts. You translate a deeply technical product into narratives that win deals, arm Sales with competitive intelligence and enablement assets, and partner with Product and Engineering on go-to-market. This is a hands-on role in a small, senior marketing team alongside Growth, GTM Ops, and Design.

Activities

• Own positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions that land with top engineering leaders.
• Build and maintain competitive intelligence across the PLM and engineering data landscape and turn it into battle cards and objection-handling guides that Sales uses daily.
• Create sales enablement assets that shorten enterprise sales cycles and improve win rates.
• Partner with Product and Engineering on go-to-market for product releases, connecting every launch to a measurable customer outcome.
• Develop thought leadership content that builds credibility with deeply technical audiences.
• Partner with Growth and GTM Ops on campaign messaging and account targeting so demand gen speaks the right language to the right pain points.
• Represent SPREAD at industry events and customer conversations where engineering leaders expect a peer-level discussion about their domain.

Requirements

• 5+ years in B2B product marketing or technical product management for enterprise software or complex technical products, with hands-on ownership of positioning, messaging, and go-to-market.
• Technical fluency through an engineering or technical degree, or through deep experience managing or marketing highly technical products. You can hold a credible conversation about data architectures, PLM tool landscapes, or software-defined product development.
• Experience building sales enablement for complex enterprise deals (€100K+ ACV, 6-12-month cycles, multi-stakeholder buying committees).
• Strong competitive intelligence instinct. You track competitors, articulate differentiation in the buyer's language, and prepare sales teams for live objection handling.
• AI-native working style. You use AI tools daily to scale your output, from content creation to research to workflow automation. SPREAD is an AI-first company, and every team member operates accordingly.
• Identity as a product marketer. You partner with Product and Engineering, you speak their language, but your craft is marketing, not roadmaps or feature specs.
• Native or near-native English. Working-level German minimum. If German is your native language, strong English is sufficient.
• Based in Berlin or close enough for regular in-office collaboration, especially during the first months.

Team

You will be part of a small, senior marketing team, working alongside individuals in GTM Ops and Design.