Senior Product Marketing Manager (f/m/d)

SPREAD; Berlin; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Deutschlandticket mobility budget

Bike-leasing

Urban Sports partnership

30 vacation days

Learning budget

Workation options

Volunteer day

Job summary

SPREAD is seeking a senior product marketing professional to own positioning, messaging, and value storytelling for our engineering intelligence platform in enterprise accounts. You’ll translate deeply technical product details into compelling narratives that win deals and equip Sales with competitive intelligence and enablement assets.

You will partner with Product and Engineering on go-to-market for releases, develop thought leadership content, and collaborate with Growth and GTM Ops on

Qualifications

• 5+ years in B2B product marketing or technical product management for enterprise software or complex technical products.
• Engineering or technical degree or deep experience marketing technical products.
• Experience building sales enablement for complex enterprise deals (€100K+ ACV, 6–12 month cycles).
• Strong competitive intelligence and differentiation in buyer language.
• AI-native working style and daily use of AI tools.
• You are a product marketer by trade, collaborating with Product and Engineering.
• Native or near-native English; German working level required.
• Based in Berlin or nearby for regular in-office collaboration.

Responsibilities

• Own positioning and messaging for SPREAD's platform to land with engineering leaders.
• Build competitive intelligence and battle cards for Sales.
• Create sales enablement assets to shorten enterprise sales cycles.
• Partner with Product and Engineering on go-to-market for releases.
• Develop thought leadership content for technical audiences.
• Collaborate with Growth and GTM Ops on campaign messaging and targeting.
• Represent SPREAD at industry events and customer conversations.

Skills

B2B product marketing

Enterprise software marketing

Go-to-market strategy

Competitive intelligence

AI-native workflows

English communication

German language

Education

Engineering degree

Job description

Short Description

SPREAD builds engineering intelligence for the world's most complex products. Our AI-native platform gives automotive OEMs, defense primes, and industrial manufacturers a single source of product truth so engineering teams can make confident product decisions, fast. We work with companies like Volkswagen, BMW, Mercedes, Bosch, Stadler, and Rheinmetall. Backed by HV Capital, DTCP, La Famiglia / General Catalyst, and Salesforce.

In this role, you own how SPREAD is positioned, messaged, and understood by engineering leaders at enterprise accounts. You translate a deeply technical product into narratives that win deals, arm Sales with competitive intelligence and enablement assets, and partner with Product and Engineering on go-to-market. This is a hands‑on role in a small, senior marketing team alongside Growth, GTM Ops, and Design.

Your Mission

• Own positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions that land with top engineering leaders.
• Build and maintain competitive intelligence across the PLM and engineering data landscape and turn it into battle cards and objection‑handling guides that Sales uses daily.
• Create sales enablement assets that shorten enterprise sales cycles and improve win rates.
• Partner with Product and Engineering on go‑to‑market for product releases, connecting every launch to a measurable customer outcome.
• Develop thought leadership content that builds credibility with deeply technical audiences.
• Partner with Growth and GTM Ops on campaign messaging and account targeting so demand gen speaks the right language to the right pain points.
• Represent SPREAD at industry events and customer conversations where engineering leaders expect a peer‑level discussion about their domain.

Your Experience

• 5+ years in B2B product marketing or technical product management for enterprise software or complex technical products, with hands‑on ownership of positioning, messaging, and go‑to‑market.
• Technical fluency through an engineering or technical degree, or through deep experience managing or marketing highly technical products. You can hold a credible conversation about data architectures, PLM tool landscapes, or software‑defined product development.
• Experience building sales enablement for complex enterprise deals (€100K+ ACV, 6-12-month cycles, multi‑stakeholder buying committees).
• Strong competitive intelligence instinct. You track competitors, articulate differentiation in the buyer's language, and prepare sales teams for live objection handling.
• AI‑native working style. You use AI tools daily to scale your output, from content creation to research to workflow automation. SPREAD is an AI‑first company, and every team member operates accordingly.
• Identity as a product marketer. You partner with Product and Engineering, you speak their language, but your craft is marketing, not roadmaps or feature specs.
• Native or near‑native English. Working‑level German minimum. If German is your native language, strong English is sufficient.
• Based in Berlin or close enough for regular in‑office collaboration, especially during the first months.

Why SPREAD?

• Work on Agentic Engineering Intelligence that helps leading manufacturers master software‑defined complexity. You market technology that engineering leaders genuinely care about.
• High ownership and measurable impact. You connect your positioning directly to deal outcomes and pipeline.
• A senior team that values craft, speed, and accountability over process and hierarchy.
• Strong overall package including attractive compensation and an annual learning budget.
• Mobility and wellbeing support through a Deutschlandticket mobility budget, bike‑leasing and an Urban Sports partnership.
• Time off and flexibility with 30 vacation days, workation options, and one paid volunteering day per year.

Contact

Dmytro İefymenko
[e-mail]
SPREAD AI
Köpenicker Str. 40c | 10179 Berlin
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