Senior Product Marketing Manager (f/m/d)

Taswiq4me; Berlin; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Deutschlandticket mobility budget

Bike leasing

Urban Sports partnership

30 vacation days

Job summary

SPREAD is seeking a senior marketing leader to own positioning and messaging for its AI-native engineering intelligence platform. You will translate complex technical value into clear customer narratives for engineering leaders at enterprise accounts.

You will build competitive intelligence content, battle cards, and sales enablement assets to shorten sales cycles and boost win rates, while partnering with Product and Engineering on go-to-market for new releases.

Qualifications

• 5+ years in B2B product marketing or technical product management for enterprise software or complex technical products.
• Deep experience owning positioning, messaging, and go-to-market activities.
• Strong ability to translate technical product detail into customer-facing narratives.

Responsibilities

• Own SPREAD's positioning and messaging for enterprise engineering leaders.
• Create competitive intelligence assets like battle cards and objection-handling guides for Sales.
• Develop sales enablement assets to shorten cycles and improve win rates.

Skills

B2B product marketing

Technical product management

Positioning and messaging

Go-to-market

Competitive intelligence

AI-native working

Education

Engineering or technical degree

Business or marketing degree

Job description

Short DescriptionSPREAD builds engineering intelligence for the world's most complex products. Our AI-native platform gives automotive OEMs, defense primes, and industrial manufacturers a single source of product truth so engineering teams can make confident product decisions, fast. We work with companies like Volkswagen, BMW, Mercedes, Bosch, Stadler, and Rheinmetall. Backed by HV Capital, DTCP, La Famiglia / General Catalyst, and Salesforce.In this role, you own how SPREAD is positioned, messaged, and understood by engineering leaders at enterprise accounts. You translate a deeply technical product into narratives that win deals, arm Sales with competitive intelligence and enablement assets, and partner with Product and Engineering on go-to-market. This is a hands-on role in a small, senior marketing team alongside Growth, GTM Ops, and Design.Your MissionOwn positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions that land with top engineering leaders.Build and maintain competitive intelligence across the PLM and engineering data landscape and turn it into battle cards and objection-handling guides that Sales uses daily.Create sales enablement assets that shorten enterprise sales cycles and improve win rates.Partner with Product and Engineering on go-to-market for product releases, connecting every launch to a measurable customer outcome.Develop thought leadership content that builds credibility with deeply technical audiences.Partner with Growth and GTM Ops on campaign messaging and account targeting so demand gen speaks the right language to the right pain points.Represent SPREAD at industry events and customer conversations where engineering leaders expect a peer-level discussion about their domain.Your Experience5+ years in B2B product marketing or technical product management for enterprise software or complex technical products, with hands-on ownership of positioning, messaging, and go-to-market.Technical fluency through an engineering or technical degree, or through deep experience managing or marketing highly technical products. You can hold a credible conversation about data architectures, PLM tool landscapes, or software-defined product development.Experience building sales enablement for complex enterprise deals (€100K+ ACV, 6-12-month cycles, multi-stakeholder buying committees).Strong competitive intelligence instinct. You track competitors, articulate differentiation in the buyer's language, and prepare sales teams for live objection handling.AI-native working style. You use AI tools daily to scale your output, from content creation to research to workflow automation. SPREAD is an AI-first company, and every team member operates accordingly.Identity as a product marketer. You partner with Product and Engineering, you speak their language, but your craft is marketing, not roadmaps or feature specs.Native or near-native English. Working-level German minimum. If German is your native language, strong English is sufficient.Based in Berlin or close enough for regular in-office collaboration, especially during the first months.Why SPREAD?Work on Agentic Engineering Intelligence that helps leading manufacturers master software-defined complexity. You market technology that engineering leaders genuinely care about.High ownership and measurable impact. You connect your positioning directly to deal outcomes and pipeline.A senior team that values craft, speed, and accountability over process and hierarchy.Strong overall package including attractive compensation and an annual learning budget.Mobility and wellbeing support through a Deutschlandticket mobility budget, bike-leasing and an Urban Sports partnership.Time off and flexibility with 30 vacation days, workation options, and one paid volunteering day per year.