Senior Product Marketing Manager (f/m/d)

SPREAD AI; Berlin; Hybrid; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

SPREAD AI in Berlin builds an AI-native platform for engineering intelligence, helping automotive OEMs and industrial manufacturers turn fragmented data into actionable product insights.

You will own positioning and messaging, create competitive content and battle cards, and develop sales enablement assets to shorten enterprise cycles; you’ll partner with Product, Engineering, Growth and GTM to drive measurable outcomes.

Qualifikationen

• 5+ years in B2B product marketing or technical PM for enterprise software.
• Engineering/technical degree or credible tech product marketing experience.
• Experience creating sales enablement for complex enterprise deals (€100K+ ACV).
• Strong competitive intelligence and differentiation for buyers.
• AI-native working style; daily use of AI tools.
• English native/near-native; German working level; Berlin-based.
• Based in Berlin or nearby for in-office collaboration.

Aufgaben

• Own positioning and messaging for SPREAD's platform.
• Build and maintain competitive intelligence and create battle cards.
• Create sales enablement assets to shorten enterprise cycles.
• Partner with Product and Engineering on go-to-market for product releases.
• Develop thought leadership content for technical audiences.
• Collaborate with Growth and GTM Ops on campaign messaging.
• Represent SPREAD at events and customer conversations.

Kenntnisse

B2B product marketing

Technical product management

Messaging

Competitive intelligence

AI‑native working style

English proficiency

German proficiency

Berlin collaboration

Ausbildung

Engineering/technical degree

Tools

AI tools

Jobbeschreibung

Short Description

SPREAD builds engineering intelligence for the world’s most complex products. Our AI-native platform gives automotive OEMs, defense primes, and industrial manufacturers a single source of product truth so engineering teams can make confident product decisions, fast. We work with companies like Volkswagen, BMW, Mercedes, Bosch, Stadler, and Rheinmetall. Backed by HV Capital, DTCP, La Famiglia / General Catalyst, and Salesforce.

Your Mission

• Own positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions that land with top engineering leaders.
• Build and maintain competitive intelligence across the PLM and engineering data landscape and turn it into battle cards and objection-handling guides that Sales uses daily.
• Create sales enablement assets that shorten enterprise sales cycles and improve win rates.
• Partner with Product and Engineering on go-to-market for product releases, connecting every launch to a measurable customer outcome.
• Develop thought leadership content that builds credibility with deeply technical audiences.
• Partner with Growth and GTM Ops on campaign messaging and account targeting so demand gen speaks the right language to the right pain points.
• Represent SPREAD at industry events and customer conversations where engineering leaders expect a peer-level discussion about their domain.

Your Experience

• 5+ years in B2B product marketing or technical product management for enterprise software or complex technical products, with hands‑on ownership of positioning, messaging, and go‑to‑market.
• Technical fluency through an engineering or technical degree, or through deep experience managing or marketing highly technical products. You can hold a credible conversation about data architectures, PLM tool landscapes, or software‑defined product development.
• Experience building sales enablement for complex enterprise deals (€100K+ ACV, 6-12‑month cycles, multi‑stakeholder buying committees).
• Strong competitive intelligence instinct. You track competitors, articulate differentiation in the buyer's language, and prepare sales teams for live objection handling.
• AI‑native working style. You use AI tools daily to scale your output, from content creation to research to workflow automation. SPREAD is an AI‑first company, and every team member operates accordingly.
• Identity as a product marketer. You partner with Product and Engineering, you speak their language, but your craft is marketing, not roadmaps or feature specs.
• Native or near‑native English. Working‑level German minimum. If German is your native language, strong English is sufficient.
• Based in Berlin or close enough for regular in‑office collaboration, especially during the first months.

Why SPREAD?

• Work on Agentic Engineering Intelligence that helps leading manufacturers master software‑defined complexity. You market technology that engineering leaders genuinely care about.
• High ownership and measurable impact. You connect your positioning directly to deal outcomes and pipeline.
• A senior team that values craft, speed, and accountability over process and hierarchy.
• Strong overall package including attractive compensation and an annual learning budget.
• Mobility and wellbeing support through a Deutschlandticket mobility budget, bike‑leasing and an Urban Sports partnership.
• Time off and flexibility with 30 vacation days, workation options, and one paid volunteering day per year.

About Us

SPREAD is pioneering Agentic Engineering Intelligence. Our low‑code platform transforms fragmented hardware and software product data into dynamic Product Twins, creating an AI‑ready knowledge base that powers smarter decisions and automation across the entire product lifecycle.

At the heart of our technology lies the world’s first Universal Engineering Information Model (EIN) — a semantic framework that connects domain‑specific and lifecycle data into a federated Engineering Intelligence Graph, continuously evolving over time. This foundation enables specialized AI agents to execute tasks like compliance checks, dependency analysis, and specification generation — seamlessly integrated into the tools engineers already use.

The impact is tangible: companies using SPREAD achieve up to 10x faster time‑to‑market, 50% lower lifecycle costs, and significantly higher product quality.

Industry leaders such as Volkswagen, Mercedes‑Benz, BMW, Audi, Rheinmetall, and others rely on SPREAD to build the next generation of software‑defined products.

Headquartered in Berlin, SPREAD delivers enterprise‑grade security (ISO 27001 & TISAX), full GDPR compliance, and flexible deployment options — in the cloud or on‑premises.

Our Vision

The future of engineering is data‑driven and agentic. We make product data the most accessible, intuitive, and impactful resource in engineering — so that engineers can unleash their full creativity and drive innovation at scale.