Senior Product Line Manager KIDS Apparel

PUMA; Deutschland; On-site; EUR 70,000 - 100,000; Full time

Job summary

PUMA seeks a senior Product Manager to lead international market studies and define collection strategies across Sportstyle and Apparel. You will drive the GTM calendar, coordinate with Merchandising, Design and Development, and present key insights to partners and senior stakeholders.

Strong English, analytical mindset and cross-functional collaboration are essential to shape product direction in a global, fast-paced brand environment.

Qualifications

• Degree in Business Administration, Sports Management or similar.
• 5–7 years in product management in sporting goods.
• Good market, retail and consumer knowledge with insight-driven recommendations.
• Developed product sense and taste level.
• Very good communication skills and excellent English knowledge.
• Good analytical and commercial skills to evaluate data and derive conclusions.
• Problem solving mindset.
• Ability to provide a holistic approach aligned with brand strategy.
• Excellent MS-Office skills (Excel, Word, Power Point).
• Flexible teamplayer with good organisational skills and well structured work.

Responsibilities

• Lead international market and competitor studies and analyze forecasts to identify business opportunities and product direction.
• Define and drive collection and marketing strategies for assigned product lines.
• Collaborate with Merchandising, Design and Development to reflect market needs and opportunities.
• Work with Business Unit, Footwear, Apparel and Accessories teams for cross-functional coordination.
• Own and drive the product creation process based on GTM calendar and deliver timely execution.
• Present and represent product lines and key business insights to partners and senior stakeholders.
• Use market visits, trade fairs and supplier meetings to identify trends and improvements.

Skills

English proficiency

Communication skills

Analytical skills

Problem solving mindset

Team collaboration

Education

Degree in Business Administration or Sports Management

Tools

MS-Office

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

YOUR MISSION

• Lead international market and competitor studies as well as the analysis of forecasts and sales performance to identify business opportunities and product direction.

• Define and drive collection and marketing strategies for the assigned product lines in alignment with category and business objectives.

• Lead the collaboration with Merchandising, Design and Development (PUMA Group Sourcing) to ensure that the final collection reflects market needs and commercial opportunities.

• Work closely with Business Unit, Footwear, Apparel and Accessories teams to ensure concept and product coordination across all product segments and influence cross-functional decision-making.

• Own and drive the product creation process based on the Go-to-Market (GTM) calendar, ensuring timely execution and delivery.

• Present and represent product lines, category strategies and key business insights to international partners, key accounts and senior stakeholders.

• Use market visits, trade fairs, and supplier meetings to identify trends, opportunities, and improvements

YOUR TALENT

• Degree in Business Administration, Sports Management or similar

• 5-7 years work experience in product management in the sporting goods industry, preferably Sportstyle and /or Apparel

• Good market, retail, and consumer knowledge with insight-driven recommendations

• Developed product sense and taste level

• Very good communication skills as well as excellent English knowledge (written and spoken)

• Good analytical and commercial skills to evaluate data and derive conclusions

• problem solving mindset

• ability to provide a holistic approach, aligned with brand strategy implementation

• Excellent MS-Office skills (Excel, Word, Power Point)

• Flexible teamplayer with good organisational skills and well structured work.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.