Lead Product Line Management CORE Footwear

Puma Group; Herzogenaurach; On-site; EUR 90,000 - 130,000; Full time

Job summary

PUMA Group is seeking a seasoned Product Manager to lead cross-functional product development in the footwear lifestyle segment. You will shape market insights, drive the Go-to-Market calendar, and align with Merchandising, Design and Development to meet market needs.

The role requires 7+ years in product management or related fields, strong leadership, analytical skills, and fluency in English. You will present strategies to international partners and mentor team members in a fast-paced

Qualifications

• Minimum 7 years of experience in product management, product marketing or collection merchandising in the footwear lifestyle industry.
• Strong footwear production creation knowledge is mandatory.
• Leadership experience including ability to motivate and mentor others and to set priorities for the team.
• Ability to work in a fast-paced environment unsupervised and report to management.
• Analytical mindset with strong MS-Office skills.
• Excellent English written and spoken.
• Graduate studies in Business Administration, Marketing or comparable degree.

Responsibilities

• Develop market and competitor studies for assigned product lines internationally with Merchandising.
• Create and execute detailed collection strategies aligned with company and Business Unit plans.
• Develop Merchandising plan (MPL) and meet range planning parameters.
• Lead the product category through development and Go-to-Market calendar.
• Collaborate with Merchandising, Design and Development to reflect market needs.
• Coordinate with Business Unit and product teams across footwear, apparel, and accessories.
• Assess product costing and impact on quality, margin and net sales.
• Present strategy and product lines to international partners and key accounts.
• Prepare materials for international meetings.

Skills

Leadership experience

Team coordination

Analytical skills

MS-Office skills

Strong communication

Fast-paced environment

English proficiency

Education

Graduate studies in Business Administration or Marketing

Tools

MS-Office Suite

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome.

YOUR MISSION:

• Developing and managing the market- and competitor studies for the assigned product lines on an international level hand in hand with Merchandising organization as well as analyzing forecasts and sales analyses
• Collaborative development and assure detailed collection strategies on seasonal basis and under consideration of company as well as Business Unit strategies for further product lines as well as sharing best practices with further product line managers
• Responsible for developing the Merchandising plan (MPL) as well as fulfillment of range planning parameters (Category/Segments/Styles/Price Points/DC/Customers/product flow/color merchandising)
• Lead and drive the assigned product category through the whole product development and creation process based on the Go-to-Market calendar
• Cooperating with Merchandising, Design and Development (PUMA Group Sourcing) to ensure that the final collection is reflecting market needs
• Working closely with Business Unit, footwear, apparel and accessories teams to ensure concept and product coordination across all product segments
• Responsible for product costing and costing impact on product quality, margin and net sales to achieve set goals within the assigned product category
• Presenting strategy- and product lines to international partners and key accounts as well as supervising the preparation of international meetings.

YOUR TALENT:

• Minimum 7 years of experience in product management, product marketing or collection merchandising in the footwear lifestyle industry. Strong footwear production creation knowledge is mandatory
• Relevant leadership experience including the ability to motivate and mentor others and to set priorities for the team and structure the work on a daily, weekly and seasonal basis
• Ability to work in a fast-paced working environment unsupervised and proactively in reporting to management
• Flexible Teamplayer with an open mindset, good organizational skills and well structured work
• Analytical skills and excellent MS-Office skills (Excel, Word, Power Point)
• Experienced presenter – great verbal communication skills (especially giving feedback) as well as excellent English knowledge (written and spoken)
• Graduate studies in Business Administration, Marketing or comparable degree.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.