Senior Performance Lead - Consumer

Checkatrade; Deutschland; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary + annual bonus

Employee Share Programme

Health, well-being and learning

Gym membership

Smart Tech Scheme

Cycle Scheme

Birthday/Special day leave

Buy & sell holiday scheme

1 week's paid charity leave

Job summary

Checkatrade is hiring a Senior Performance Marketing Lead to own PPC and app growth strategies. You will shape paid acquisition across web and mobile, balancing AI-driven formats with smart bidding and data-driven optimisation.

collaboration with product, analytics, and commercial teams is essential to hit ambitious revenue goals. The role demands experience in high-scale performance marketing, strong communication, and a hands-on, curious approach to growth.

Qualifications

• Experience in high-scale performance marketing across web and app.
• Collaborative, roll-up-your-sleeves attitude with strong communication.
• Curiosity to solve problems and drive measurable results.

Responsibilities

• Deliver channel strategies that grow acquisition, retention and revenue across web and app.
• Spot new ways to win with smart bidding, feed optimisation and AI-led formats.
• Collaborate with product, analytics and commercial teams to align performance with business goals.
• Ensure every campaign is measurable, optimised, and future-ready.

Skills

Performance marketing

Cross-functional collaboration

Analytical thinking

Strong communication

Tools

SA360

Performance Max

AI-led optimisation

Job description

As our next Senior Performance Marketing Lead, you'll own the strategy and execution of our paid acquisition channels, with a particular focus on PPC and app growth. This is a high-impact role for a commercially minded marketer who is ready to shape how Checkatrade wins in a world of AI-driven search, dynamic pricing, and always-on discovery.

Forget long lists, here's what you'll actually spend your time on:

• Delivering channel strategies that grow acquisition, retention and revenue across web and app.
• Spotting new ways to win, from smart bidding and feed optimisation to emerging AI-led formats.
• Collaborating with product, analytics and commercial teams to align performance with business goals.
• Making sure every campaign is measurable, optimised, and future-ready

It's not about ticking every box. It's about turning up curious, ready to crack on. You'll do well here if you bring:

• Experience (or eagerness to learn) in high-scale performance marketing, ideally across web and app.
• A collaborative, roll-up-your-sleeves attitude.
• Strong communication skills and a curiosity to solve problems.
• Confidence with SA360, Performance Max, and AI-led optimisation, or the drive to master them fast.

We believe great work deserves great rewards. Here's just a taste:

• Competitive salary + annual bonus
• Employee Share Programme
• Health, well-being and learning support
• Gym membership, Smart Tech Scheme and Cycle Scheme
• Birthday/Special day leave
• Buy & sell holiday scheme
• 1 week's paid charity leave and much more!

How we'll get to know each other:

• Screening call with one of our Talent Acquisition Partners
• 1st stage interview with Senior Performance Marketing Lead
• 2nd Stage interview with VP, Consumer + Head of SEO
• Final stage interview includes a case study presentation with hiring manager + seniors

If this sounds like the place where you can do your best work, we'd love to hear from you, even if you don't tick every box

At the moment, this role isn't open to visa sponsorship applications.

About us

We're Checkatrade - the UK's leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.

We're growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you'll fit right in.

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