Senior Marketing Manager for UWB (f/m/div)

Infineon Technologies AG; München; Vor Ort; EUR 90.000 - 140.000; Vollzeit

Zusammenfassung

Infineon Technologies AG in Munich seeks a Senior Marketing Manager for UWB to bridge product strategy with customer needs and drive market success. You will partner across functions to translate technology into competitive offerings.

The role emphasizes strategic pricing, market analysis, and collaboration with product owners to define go-to-market plans and targeting for key applications.

Qualifikationen

• Degree in Electrical Engineering, Physics, Industrial Engineering or similar.
• 6+ years of experience in platform and project-based Product Marketing.
• Profound experience in UWB and radar sensing; familiarity with BLE and Wi‑Fi.
• Prior leadership experience is a plus.
• Know-how in semiconductor business environment.
• Proactive, self-driven with entrepreneurial thinking and business understanding.
• Fluent English; German or willingness to learn would be a plus.

Aufgaben

• Contribute to development of a product strategy and support Roadmap definition for UWB technology.
• Generate and support ideas for target market segments where UWB differentiates the product.
• Analyze markets and competitors to inform product and application decisions.
• Contribute to the value proposition for products and services using Infineon’s ecosystem.
• Contribute to pricing strategy and define pricing corridors for products and solutions.
• Develop business cases for products and services across target applications.
• Support go-to-market plans per target application with cross-functional teams.

Kenntnisse

UWB experience

Radar sensing

BLE

Wi‑Fi

Leadership experience

Semiconductor industry

Entrepreneurial thinking

English fluency

Ausbildung

Electrical Engineering / Physics / Industrial Engineering degree

Jobbeschreibung

We Are In for jobs that impact everyone's life.

Bridging needs with innovation - where customer challenges become our next big idea.

As a Senior Marketing Manager for UWB in our Product Marketing team, you work hand-in-hand with our customers, enabling them to transform our products into cutting-edge designs, all while building long-lasting partnerships that thrive on success.

Are you in?

Key responsibilities

• Contribute significantly to the development of a product strategy and support the Roadmap definition for the UWB (Ultra-Wideband) Technology
• Generate and support in order to develop product ideas for the targeted market segments where UWB will be the differentiating factor
• Analyze all relevant markets and competitors down to product and application level using ecosystems and regional input
• Contribute significantly to the definition of the value proposition for the product and services where UWB is used cross-divisional with other Infineon products
• Contribute to a pricing strategy and define pricing guideline /corridor for product and solutions
• Develop the business case for products and services sold into all target application
• Contribute to market introduction plans per target application jointly with other product owner and support G2M activities

Qualifications and skills

• A degree in in Electrical Engineering / Physics / Industrial Engineering or similar
• At least 6+ years of relevant experience in platform and project-based Product Marketing
• Profound Experience in UWB and radar sensing and first experience in related connectivity technologies like BLE, Wi‑Fi
• First experience in functional leadership, leading and managing a team is a Plus
• Know‑how and working experience in semiconductor business environment
• A proactive, self-driven character with entrepreneurial thinking and business understanding
• Fluent English skills – German or the willingness to learn it would be an additional plus

Contact: Julie Danielsen Larsen, LinkedIn

WeAreIn for driving decarbonization and digitalization.

As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game‑changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals.

Be a part of making life easier, safer and greener.

Are you in?

We are on a journey to create the best Infineon for everyone.

This means we embrace diversity and inclusion and welcome everyone for who they are.

At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities.

We base our recruiting decisions on the applicant´s experience and skills.