Senior Marketing & Communications Specialist (m/f/d) - Tieto Tech Consulting

Tieto; Berlin; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Professional growth

Outstanding work-life balance

Flexible hybrid work model

Culture of curiosity and learning

Job summary

Tieto is seeking an experienced Marketing & Communications Manager to join their team in Berlin. In this role, you will manage strategic media relations, create impactful content, and oversee events and digital marketing campaigns. The ideal candidate has a university degree in a related field and 4+ years of B2B marketing experience in IT services.

With a focus on professional growth and a flexible hybrid working model, Tieto values diversity and encourages applicants from all backgrounds to apply.

Qualifications

• 4+ years experience in B2B marketing in the IT services or IT consulting sector.
• Experience in planning, running and evaluating PR and digital marketing campaigns.
• Ability to work independently and manage multiple projects.

Responsibilities

• Strategic media relations and press pitches.
• Drafting and localizing marketing texts.
• Managing event planning and execution.
• Managing website updates and SEO optimization.
• Planning and executing digital campaigns.

Skills

B2B marketing

PR and media relations

Content creation

Event planning and management

SEO optimization

Social media marketing

Performance marketing

Strong writing and communication in German

Strong writing and communication in English

Education

University degree in Marketing, Communications, or related field

Job description

We are looking for an experienced and motivated Marketing & Communications Manager who wants to be part of Tieto Tech Consulting.

Tieto Tech Consulting works as a true partner, solving customers’ toughest technology challenges and delivering reliable outcomes that drive measurable results. By merging data, cloud, AI and design with deep industry expertise, we create impactful yet intuitive digital solutions that empower people and move businesses forward.

Responsibilities

• PR & Media: Strategic media relations including news jacking, press pitches, social media marketing, content creation with the aim of editorial media coverage in relevant industry media (online, print, TV); planning of market research projects including budgeting and management of external agencies.
• Content Creation: Drafting, reviewing, localising and adapting marketing texts for different audiences and channels (web, social media, e‑books & whitepapers).
• Event Support: Managing event planning and execution, coordinating Tieto’s presence at local events including logistics, branding, and promotional materials.
• Website Management: Managing updates, improvements, and SEO optimisation; ensuring clear, user‑friendly content structure and coordinating with developers or designers when needed.
• Performance Management: Planning and executing digital campaigns (e.g. LinkedIn ads, Google Ads, newsletter workflows); tracking performance metrics and suggesting improvements based on data; taking care of content, visuals and logistics.
• Social Media Management: Developing and scheduling engaging content aligned with the global content strategy and local news; aligning messaging with employer branding and service offering.
• Account‑based Marketing: In‑depth research of selected customer accounts, identifying right personas and their pain points, mapping them with Tieto offering.

Qualifications

• A university degree in Marketing, Communications, or a related field.
• 4+ years experience in B2B marketing in the IT services or IT consulting sector.
• Experience in planning, running and evaluating PR and digital marketing campaigns, including performance marketing and SEO, content creation and events organisation in Germany.
• Ability to work independently, manage multiple projects and collaborate across departments.
• Strong writing and communication skills in both German (C1+) and English.
• Interest in new technologies and a proactive approach in learning and applying AI tools in marketing.

Benefits

• Professional growth, meaningful projects, open culture, and an outstanding work‑life balance.
• Opportunity to create the future of a growing, fast‑developing, and important sector.
• Flexible hybrid work model as part of our culture and way of working.
• A culture of curiosity and learning where you need to unlearn and relearn every day as new possibilities emerge.

Location

Berlin, Regensburg

Additional Information

At Tieto, we believe in the power of diversity, equity, and inclusion. We encourage applicants of all backgrounds, genders (m/f/d), and walks of life to join our team, as we believe that this fosters an inspiring workplace and fuels innovation. Our commitment to openness, trust, and diversity is at the heart of our mission to create digital futures that benefit businesses, societies, and humanity.