Senior Manager Global Social Media

PUMA SE; Herzogenaurach; On-site; EUR 70,000 - 110,000; Full time

Job summary

PUMA SE is seeking a senior global Social Media Lead to own the motorsport social strategy, driving publishing plans, content calendars, and live coverage across platforms.

We require 5–7 years of global social experience in sports or consumer brands, with strong strategic judgment, data-driven optimization, and leadership to mentor a growing team.

Qualifications

• 5–7 years global social media experience, ideally in sports or consumer brands.
• Proven expertise in global social strategy, publishing, and content planning.
• Strong creative judgment across campaigns, launches, communities, and live events.
• Data-driven approach to performance and content optimization.
• Excellent communication and influence across global stakeholders and partners.
• High autonomy and leadership skills.

Responsibilities

• Own the global motorsport social strategy, including publishing plans and content calendars for @pumamotorsport across all platforms
• Lead community engagement and maximize partner activations to strengthen brand presence
• Drive creative direction for motorsport campaigns, product launches, and culturally relevant moments
• Oversee social briefs and copy decks, ensuring alignment with global brand standards
• Manage live event coverage and real-time content delivery for key motorsport events
• Analyze and report social performance, using insights to optimize future activations
• Build strategic relationships with partners, creators, and agencies to elevate content quality
• Mentor and guide team members, fostering innovation and operational excellence.

Skills

Global social media

Sports/consumer brands

Leadership

Data-driven optimization

Content planning

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome.

YOUR MISSION:

• Own the global motorsport social strategy, including publishing plans and content calendars for @pumamotorsport across all platforms
• Lead community engagement and maximize partner activations to strengthen brand presence
• Drive creative direction for motorsport campaigns, product launches, and culturally relevant moments
• Oversee social briefs and copy decks, ensuring alignment with global brand standards
• Manage live event coverage and real-time content delivery for key motorsport events
• Analyze and report social performance, using insights to optimize future activations
• Build strategic relationships with partners, creators, and agencies to elevate content quality
• Mentor and guide team members, fostering innovation and operational excellence.

YOUR TALENT:

• 5–7 years’ global social media experience, ideally in sports or consumer brands
• Proven expertise in global social strategy, publishing, and content planning
• Strong creative judgment across campaigns, launches, communities, and live events
• Data-driven approach to performance and content optimization
• Excellent communication and influence across global stakeholders and partners
• High autonomy and leadership skills, with experience developing team members.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.