Senior Manager, Digital Marketing & Channel

Meyandy LLC; München; Vor Ort; EUR 150.000 - 190.000; Vollzeit

Zusammenfassung

Spire is seeking a Senior Director of Digital Marketing & Channels to lead the global digital strategy and channel engine. This hands-on leadership role combines strategic direction with operational execution, shaping paid and owned channels, inbound demand generation, website performance, and conversion optimization across Commercial and Government segments.

You will directly lead the Social Media & Content Marketing Manager, Video Producer, and Website Lead, aligning brand, audience

Aufgaben

• Lead digital strategy and channel leadership across GEO, SEO/SEM, paid search and display, social media, email marketing and nurture programs.
• Drive hands-on execution with a player-coach approach, building scalable landing pages, HubSpot workflows, and multi-channel campaigns.
• Own website performance and conversion optimization, aligning UX and content with acquisition and conversion goals across commercial and government journeys.
• Own digital contribution to pipeline performance and implement an operating cadence for measurement and optimization.

Jobbeschreibung

As a key member of Spire's Growth Marketing and Go-To-Market leadership team, the Senior Director, Digital Marketing & Channels will play a critical role in strengthening and expanding Spire's market position across global Commercial and Government segments. This is a hands-on leadership role for a senior digital marketer who combines strategic direction with operational execution. You will set the digital vision, build scalable programs, and personally lead high-impact initiatives across Spire's digital ecosystem. You lead by doing, raising the bar through expertise, speed, and measurable business impact. You will own Spire's digital and channel engine end to end, including paid and owned channels, inbound demand generation, website performance, conversion paths, and digital contribution to pipeline. You will directly lead the Social Media & Content Marketing Manager, Video Producer, and Website Lead, ensuring strong alignment across brand, audience engagement, performance marketing, and conversion optimization. This role is central to executing Spire's Growth Marketing, Market Activation, Brand, Digital Strategy, and Sales Operations priorities in close partnership with Sales and cross-functional stakeholders. You will ensure digital programs are aligned to company strategy, pipeline goals, and regional go-to-market priorities.

Key responsibilities

Digital Strategy and Channel Leadership

• GEO, SEO and SEM
• Paid search and display
• Programmatic and retargeting
• Social media and digital distribution
• Email marketing and nurture programs
• Persona-based digital journeys aligned to enterprise and public-sector buying cycles

Hands-On Digital Execution

Act as a player-coach who personally executes critical digital marketing activities while guiding the team toward best-in-class performance. You will be expected to operate with a high level of technical fluency and executional rigor.

• Building and optimizing landing pages for campaigns and strategic programs
• Managing and improving HubSpot campaigns, workflows, email journeys, and lead scoring
• Running paid campaigns across search, display, LinkedIn, and retargeting channelsDriving GEO/SEO improvements, including technical fixes, content structure, and optimization priorities
• Creating, testing, and refining nurture journeys and email programs
• Running A/B tests across messaging, creative, calls to action, layouts, and conversion paths
• Publishing and maintaining digital content in close coordination with Brand and Content
• Coaching the team on digital best practices, execution quality, and performance standards

Website Performance and Conversion Optimization

Own and continuously improve the global Spire website as a core commercial asset. Ensure the website supports audience engagement, product storytelling, demand generation, and conversion across both Commercial and Government journeys.

• Align website UX, structure, and content to digital acquisition and conversion goals
• Improve conversion paths and landing page performance
• Support launches, campaigns, and strategic initiatives with high-value web experiences
• Establish a performance-driven roadmap, prioritization model, and operating cadence for the website

Pipeline Performance and Digital Operations

Own digital contribution to pipeline performance and lead the operational excellence of Spire's digital funnel. Ensure all relevant channels are optimized end to end across awareness, engagement, handoff, and conversion.

In partnership with SalesOps and Sales leadership, you will:

• Define and monitor the KPIs that matter most for digital performance
• Improve demand capture, conv…