Senior Manager, Digital Marketing & Channel

Nitcservices; München; Vor Ort; EUR 90.000 - 140.000; Vollzeit

Zusammenfassung

Spire is seeking a Senior Manager, Digital Marketing & Channel to lead Growth Marketing and Go-To-Market across Commercial and Government sectors. You will own end-to-end digital programs—from paid and owned channels to inbound demand generation and website optimization—driving pipeline and measurable impact.

This hands-on leadership role requires strategic vision, strong team leadership, and the ability to align digital programs with broader company strategy and regional go-to-market priorities.

Qualifikationen

• Proven senior digital marketer with strategic and execution experience.
• Ability to set digital vision, build scalable programs, and drive measurable impact.
• Experience owning end-to-end digital and channel engines (paid/owned).

Aufgaben

• Own the global digital channel strategy for Commercial and Government audiences; design, execute, and optimize multi-channel programs to drive awareness, demand, and pipeline.

Kenntnisse

Digital strategy

Channel leadership

Multi-channel

Demand generation

Team leadership

Website optimization

Content marketing

Video production

Tools

Growth Marketing tech stack

Jobbeschreibung

Overview

Role: Senior Manager, Digital Marketing & Channel — Spire. Type: Full-time. Commensurate with experience.

Professional Overview

This pivotal role places a seasoned digital marketing leader at the heart of Spire's Growth Marketing and Go-To-Market leadership team. As the Senior Manager, Digital Marketing & Channel, you will be instrumental in fortifying and expanding Spire's market presence across global Commercial and Government sectors. This is a hands-on leadership opportunity for an experienced digital marketer who masterfully blends strategic vision with operational prowess.

You will be tasked with defining the digital strategy, architecting scalable programs, and personally spearheading high-impact initiatives throughout Spire's digital ecosystem. Owning the end-to-end digital and channel engine, your remit will span paid and owned channels, inbound demand generation, website performance, conversion optimization, and the critical digital contribution to the pipeline. Your leadership by doing will set a new benchmark for expertise, agility, and measurable business impact, directly managing key team members including the Social Media & Content Marketing Manager, Video Producer, and Website Lead.

Crucially, this role ensures all digital programs align seamlessly with Spire's overarching company strategy, pipeline objectives, and regional go-to-market priorities. You will drive the execution of Growth Marketing, Market Activation, Brand, Digital Strategy, and Sales Operations, collaborating closely with Sales and various cross-functional stakeholders to achieve Spire's ambitious growth targets.

Key Responsibilities

• Digital Strategy and Channel Leadership: Own the global digital channel strategy across Commercial and Government audiences. Design, execute, and continuously optimize multi-channel programs that engage target buyers and drive awareness, demand capture, conversion, and pipeline growth.

Eligibility & Requirements

• Proven experience as a senior digital marketer, comfortable with both strategic direction and operational execution.
• Demonstrated ability to set digital vision, build scalable programs, and lead high-impact initiatives.
• Expertise in owning and optimizing an end-to-end digital and channel engine, including paid/owned channels, inbound demand generation, website performance, conversion paths, and pipeline contribution.
• Experience in leading and managing a team, specifically including social media, content marketing, video production, and website management professionals.
• A track record of delivering measurable business impact with speed and deep digital marketing expertise.
• Strong ability to align digital programs with broader company strategy, pipeline goals, and regional go-to-market priorities.