Senior Influencer Marketing Manager DACH (f/m/x)

Douglas; Düsseldorf; On-site; EUR 90,000 - 120,000; Full time

Job summary

DOUGLAS Group in Düsseldorf is seeking a senior leader to direct our influencer marketing with a data-driven approach, aligning with B2B and content teams. You will shape scalable frameworks and drive sellout-focused activations across the DACH region, coordinating with agencies and partners.

You bring several years in influencer marketing, leadership exposure, and strong Excel and bilingual German/English communication to steer campaigns end-to-end.

Qualifications

• Several years of experience in data-driven influencer marketing or social commerce.
• Initial leadership experience guiding interns or working students.
• Negotiation-savvy with CPM-focused mindset.
• Campaigns in influencer marketing steered independently, agency or in-house.
• Strong Excel skills for campaign data analysis.

Responsibilities

• Lead the influencer team both functionally and disciplinarily, interfacing with B2B and content teams.
• Steer all activations across the DACH region, focusing on sellout- and revenue-driven, data-led influencer marketing.
• Establish scalable influencer frameworks, briefing standards, and sellout mechanisms.
• Analyze KPIs and CRM data, translating insights into concrete optimizations.
• Foster trust-based collaboration within the team and shape the future of influencer marketing at DOUGLAS.
• Coordinate with agencies, influencers, creators, and platform partners in a fast-moving ecosystem.

Job description

We are looking for someone to take on the functional and disciplinary leadership of our influencer team and act as the key point of contact for performance-driven, data-led influencer marketing. In this role, you play a major part in shaping how influencer partnerships at DOUGLAS are built, scaled, and steered, working closely with the adjacent content team. An open and welcoming team is looking forward to shaping the next phase of growth together with you.

TASKS WITH IMPACT

• You take on the functional and disciplinary leadership of our influencer team, acting as the key interface to both the B2B and content teams.
• As the main point of contact for sellout- and revenue-driven, data-led influencer marketing, you steer all activations across the DACH region.
• Establishing scalable influencer frameworks, briefing standards, and sellout mechanisms falls squarely within your remit.
• KPIs and CRM data are analyzed by you on an ongoing basis, translating insights into clear optimization measures.
• Close, trust-based collaboration with your team is something you actively build, fostering exchange at eye level.
• With your own distinct approach, you shape how influencer marketing evolves at DOUGLAS.
• Coordinating with agencies, influencers, creators, and platform partners keeps you at the center of a fast-moving ecosystem.

Your Skills

• You bring several years of experience in data-driven influencer marketing or social commerce.
• Initial leadership experience, for example guiding interns, working students, or apprentices, is something you already have.
• Negotiation-savvy and CPM-focused, you approach collaborations with influencers and agencies with confidence.
• Campaigns in influencer marketing have already been steered by you independently, whether from within an agency or directly in day-to-day operations.
• Strong Excel skills for analyzing and preparing campaign data are part of your toolkit.
• You communicate confidently in German and English, both written and spoken.

As an international employer, we stand for equal opportunities and diversity. We therefore welcome applications from mothers, fathers, people with disabilities and people from the LGBTQIA+ community. Please let us know if, for example, we should use a gender-neutral pronoun, if you need barrier-free access to our offices or if we should allow more time for the application process.

About The DOUGLAS Group

The DOUGLAS Group, with its commercial brands DOUGLAS, NOCIBÉ, Parfumdreams and Niche Beauty, is the number one omnichannel premium beauty destination in Europe. The DOUGLAS Group is inspiring customers to live their own kind of beauty by offering a unique assortment online and in around 1,970 stores. With unparalleled size and access to customers, the DOUGLAS Group is the partner of choice for brands and offers a premium range of selective and exclusive brands as well as own corporate brands. The assortment includes fragrances, color cosmetics, skin care, hair care, accessories as well as beauty services. Strengthening its successful omnichannel positioning while consistently developing superior customer experience is at the heart of the DOUGLAS Group strategy “Let it Bloom”. The winning business model is underpinned by the Group’s omnichannel proposition, leading brands, and data capabilities. In the financial year 2024/25, the DOUGLAS Group generated sales of 4.58 billion euros and employed more than 19,900 people across Europe. The DOUGLAS Group (Douglas AG) is listed at the Frankfurt Stock Exchange.