Senior FP&A Manager - Marketing

Jackalope Digital LLC; Berlin; Hybrid; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

n8n is seeking a strategic Marketing FP&A leader to own the forward-looking financial plan for the top and mid funnel in our commercial engine. You will translate demand, funnel and investment decisions into an integrated financial view that leadership can act on.

You will partner with Marketing budget owners across demand generation, brand, community and events to set budgets, forecast spend, and sharpen investment trade-offs. This role spans both PLG and SLG motions.

Jobbeschreibung

The AI orchestration of your wildest imagination.

n8n is the open workflow orchestration platform built for the new era of AI. We give technical teams the freedom of code with the speed of no-code, so they can automate faster, smarter, and without limits. Backed by a fiercely inventive community and 500+ builder-approved integrations, we’re changing the way people bring systems together and scale ideas for impact.

Since our founding in 2019, we’ve grown into a diverse team of over 260 - working across Europe and the US, connected by a shared builder spirit and with our centre of gravity in Berlin. Along the way, we’ve:

• Cultivated a community of more than 650,000 active developers and builders

• Earned 190K+ GitHub stars, making us one of the world’s Top 40 most popular projects

• Backed by top investors, from Sequoia’s first German seed to our SAP's recent strategic investment - bringing us to a $5.2bn valuation

That’s the company we’ve built.

Now we’d love to see what you can build.

We’re in a defining moment of an incredible journey. Come and build with us.

Your main goal will be to own the forward-looking financial plan for the top and mid funnel of n8n’s commercial engine, helping Marketing leadership make sharper investment decisions across both our PLG and SLG motions.

To do so, you’ll turn demand, funnel, and marketing investment decisions into an integrated financial view that leadership can act on:

OWN MARKETING PLANNING & FORECASTING

• Drive n8n’s annual planning and regular forecasting process for Marketing end to end, from top-down targets and cross-functional alignment through regional segmentation, budget ownership, and consolidation into the company plan.

• Partner with Marketing budget owners across demand generation, brand, community and DevRel, product marketing, and events to set budgets, forecast spend, and sharpen investment trade-offs.

• Own program spend with the same rigor as headcount, including agency and media contracts, event and sponsorship commitments, phasing, seasonality, and in-year reallocations.

MODEL FUNNEL & CHANNEL ECONOMICS

• Model demand creation, signup and MQL volume, activation, qualified opportunity, conversion, and velocity with Marketing Ops and RevOps across both PLG and SLG motions.

• Translate funnel and channel levers into the demand assumptions behind n8n’s integrated top-line model and quantify the financial impact and trade-offs of changing them.

• Assess CAC and payback, conversion, pipeline contribution, and expected versus realized ROI using attribution, incrementality testing, and other causal methods where appropriate.

BUILD A RIGOROUS MARKETING INVESTMENT FRAMEWORK

• Establish a repeatable process for material marketing bets covering hypothesis, baseline, expected return, confidence range, leading indicators, scale-or-stop triggers, and post-investment review.

• Build and defend investment cases for brand, community, content, events, and other spend that does not attribute cleanly to closed revenue.

• Use internal evidence, external benchmarks, and post-investment learnings to drive in-year reallocations toward the highest-impact opportunities.

TURN DATA INTO DECISIONS