Senior FP&A Manager - Marketing
n8n GmbH
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Benefits offered by this job
Job summary
n8n GmbH is seeking a senior FP&A leader to own marketing planning and forecasting for PLG and SLG. You will translate demand, funnel, and investment decisions into an integrated financial view used by marketing leadership and the board.
You’ll model funnel economics, track CAC payback and ROI, and defend investment cases across brand, content, events, and partnerships. This remote-first role blends analytics with strategic business partnering.
Qualifications
- 7+ years in FP&A or strategic finance in fast-paced tech or B2B SaaS.
- Led multi-entity annual planning, budgeting and forecasting.
- Strong partnering with marketing, demand gen and product marketing.
- Fluent in CAC/CAC payback, CLV/CAC, funnel metrics and velocity.
- Built investment cases for brand, community or non-attributable spend.
- Owns program spend including agency costs and reallocations.
- Builds integrated financial models resilient to changing inputs.
- Translates analysis into clear executive recommendations.
- AI- and automation-first mindset using industry tools.
Responsibilities
- Own marketing planning and forecast process end-to-end.
- Partner with demand gen, brand, community, DevRel, product marketing and events to set budgets and forecast spend.
- Own program spend, including contracts, phasing, and reallocations.
- Model funnel economics for PLG and SLG motions and assess ROI.
- Create and defend investment cases for high-impact opportunities.
- Turn data into decisions with aligned measurement and reporting.
Skills
Tools
Job description
The AI orchestration of your wildest imagination.
n8n is the open workflow orchestration platform built for the new era of AI. We give technical teams the freedom of code with the speed of no-code, so they can automate faster, smarter, and without limits. Backed by a fiercely inventive community and 500+ builder-approved integrations, we’re changing the way people bring systems together and scale ideas for impact.
Since our founding in 2019, we’ve grown into a diverse team of over 260 - working across Europe and the US, connected by a shared builder spirit and with our centre of gravity in Berlin. Along the way, we’ve:
Cultivated a community of more than 650,000 active developers and builders
Earned 190K+ GitHub stars, making us one of the world’s Top 40 most popular projects
Backed by top investors, from Sequoia’s first German seed to our SAP's recent strategic investment - bringing us to a $5.2bn valuation
We’re in a defining moment of an incredible journey. Come and build with us.
Your main goal will be to own the forward-looking financial plan for the top and mid funnel of n8n’s commercial engine, helping Marketing leadership make sharper investment decisions across both our PLG and SLG motions.
To do so, you’ll turn demand, funnel, and marketing investment decisions into an integrated financial view that leadership can act on:
Drive n8n’s annual planning and regular forecasting process for Marketing end to end, from top-down targets and cross-functional alignment through regional segmentation, budget ownership, and consolidation into the company plan.
Partner with Marketing budget owners across demand generation, brand, community and DevRel, product marketing, and events to set budgets, forecast spend, and sharpen investment trade-offs.
Own program spend with the same rigor as headcount, including agency and media contracts, event and sponsorship commitments, phasing, seasonality, and in-year reallocations.
Model demand creation, signup and MQL volume, activation, qualified opportunity, conversion, and velocity with Marketing Ops and RevOps across both PLG and SLG motions.
Translate funnel and channel levers into the demand assumptions behind n8n’s integrated top-line model and quantify the financial impact and trade-offs of changing them.
Assess CAC and payback, conversion, pipeline contribution, and expected versus realized ROI using attribution, incrementality testing, and other causal methods where appropriate.
Establish a repeatable process for material marketing bets covering hypothesis, baseline, expected return, confidence range, leading indicators, scale-or-stop triggers, and post-investment review.
Build and defend investment cases for brand, community, content, events, and other spend that does not attribute cleanly to closed revenue.
Use internal evidence, external benchmarks, and post-investment learnings to drive in-year reallocations toward the highest-impact opportunities.
Partner with Marketing Ops, RevOps, Data, and Controlling to keep the financial view aligned with n8n’s attribution, measurement, and reporting frameworks.
Own the financial metric definitions behind Marketing reporting and ensure teams are operating from a consistent view of performance.
Turn financial reporting and variance analysis into tangible insights and recommendations for Marketing leadership, executives, and board-level audiences when needed.
FP&A experience: You have 7+ years of experience in FP&A or strategic finance, ideally in a fast-paced technology or B2B SaaS environment.
Complex planning experience: You have led complex, multi-entity, multi-stakeholder annual planning, budgeting, and forecasting processes end to end.
Marketing business partnering: You have deep demand-side finance partnering experience in either a self-serve/PLG funnel or an enterprise/SLG demand generation motion, plus a strong working understanding of the other.
Funnel and channel economics: You are fluent in CAC and CAC payback by channel and motion, blended versus paid CAC, CLV/CAC, pipeline attribution, funnel conversion, and velocity.
Judgment on unattributable spend: You have built and defended investment cases for brand, community, content, or similar spend that will never attribute cleanly to a closed deal.
Program spend ownership: You are comfortable owning a budget weighted toward program spend, including commitments, phasing, agency costs, vendor economics, and reallocations.
Financial modeling: You build sophisticated, integrated financial models that remain robust as assumptions, scenarios, and operating inputs change.
Executive communication: You translate complex analysis into clear recommendations and are comfortable presenting to Marketing leadership, executives, and board audiences when needed.
AI- and automation-first mindset: You naturally use AI and automation platforms such as n8n to improve the quality, speed, and repeatability of your planning, reporting, and analysis.
PLG + SLG fluency: You have deep experience across both product-led and sales-led demand motions rather than primarily one.
Developer-focused environment: You have worked at a community-led, open-source, or developer-focused product company.
Incrementality & experimentation: You have exposure to incrementality testing, holdout design, or marketing mix modeling.
Marketing & RevOps tooling: You have experience consuming data from tools such as HubSpot or Marketo, GA4, attribution platforms, and Salesforce.
Planning platforms: You have worked with financial or headcount planning platforms such as Pigment in complex, multi-entity, or multi-stakeholder environments.
Data self-sufficiency: You are comfortable using SQL and building your own views in tools such as Looker, Metabase, or Hex rather than waiting on a Data team.
Relevant SaaS domain experience: You have worked in workflow automation, developer tools, or infrastructure SaaS.
Why join us?
At n8n, you’ll own the financial view of one of the most important joins in our growth engine: where community, product-led adoption, and enterprise demand generation meet. You’ll work closely with Marketing leadership and counterpart FP&A Managers covering the PLG and SLG bottom of funnel, giving you visibility across the full commercial plan and real influence over how we allocate one of our largest discretionary investments.
You’ll join a fast-growing, remote-first company where finance is expected to help shape decisions, not simply report on them. As n8n expands the opportunity around AI agent orchestration and helps businesses unlock measurable ROI through automation, you’ll help build the planning discipline, investment frameworks, and automation-first finance practices that support our next stage of growth.
Sound like a challenge you’re excited to take on?
n8n is an equal opportunity employer and does not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.
We can sponsor visas to Germany; for any other country, you need to have existing right to work.
Our company language is English.
You care about diversity and inclusion? We do too! Check out our Diversity, Inclusion and Belonging initiatives at n8n (https://www.notion.so/n8n/Diversity-inclusion-and-belonging-n8n-c1bec2fff536422d868b1a438d990e35).
Location disclaimer: If you see multiple job postings for the same role, it is most likely because we're hiring remotely for this role and posting in different locations to make sure every potential candidate can see the role. Please apply to the location you're the most likely to work from in the future.
Competitive compensation – We offer fair and attractive pay.
Ownership – Our core value is to “empower others,” and we mean it—you’ll get a slice of n8n with equity.
Work/life balance – We work hard but ensure you have time to recharge:
Europe: 30 days of vacation, plus public holidays wherever you are.
US: 20 vacation days, 8 sick days, plus public holidays wherever you are.
Health & wellness –
Europe: We provide benefits according to local country norms.*
US: Multiple low-premium, low-deductible medical plans with coverage for individuals and families—plus a no-cost premium HDHP option with a pre-seeded HSA—along with dental and vision coverage.
Future planning –
Europe: We provide pension contributions according to local country norms.*
US: 401(k) retirement plan with a 4% employer match.
Financial security –
Europe: We provide benefits according to local country norms.*
US: Company-paid short-term and long-term disability insurance, plus life insurance to support you and your loved ones.
Career growth – We hire rising stars who grow with us! You’ll get €1K (or equivalent) per year to spend on courses, books, events, or coaching to level up your skills.
A passionate team – We love our product, and we prove it with regular hackathons where we see who can build the coolest thing with it!
Remote-first – Our team works remotely across Europe, with regular off-sites for team bonding. Some roles, like sales in the US, are hybrid—please check the job description.
Giving back – We're big fans of open source, and you'll get $100 per month to support projects you care about.
Transparency – We all know what everyone’s working on, how the company is doing—the whole shebang.
* Country-specific details are provided in your contract.
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