Senior Field Marketing Manager Central Europe (m/f/d)

Infor; Aschheim; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Infor is seeking a Senior Field Marketing Manager to lead marketing activities for Process industries in the DACH Region, driving demand generation and pipeline. The role collaborates with sales, BD, strategy, and central marketing to execute persona-centric programs and expand within existing customers.

The ideal candidate combines strategic thinking with a proven ability to build relationships with sales and translate business needs into effective programs.

Qualifikationen

• Previous experience in field marketing or demand generation.
• Experience with modern marketing channels including events and conferences, webinars, email, direct mail, and digital advertising.
• Ability to think strategically, prioritize tasks, and execute with close attention to detail.
• Energetic, high‑performing professional who is willing to take initiative and be resourceful.
• Creative thinker who can manage multiple projects simultaneously in a fast‑paced environment and is comfortable introducing new ideas.
• Excellent communication skills.
• Confidence communicating with senior‑level sales directors.
• Ability and willingness to travel as required.

Aufgaben

• Develop cohesive demand‑generation plans in partnership with sales to generate measurable pipeline.
• Review, report on, and own pipeline development and progression, establishing a regular reporting cadence with marketing and sales counterparts.
• Identify the most effective marketing vendors, media channels, and calls to action for the industry.
• Advise on campaign concepts and creative development to ensure effectiveness within the industry.
• Work with internal creative, digital, events, and operations teams to execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals. Tactics may include: Paid and organic digital marketing, Email, Events, Webinars, Pay‑per‑lead programs, Vendor evaluation sites.
• Proactively propose and manage social media campaigns and content to increase engagement and industry visibility.
• Coordinate with the industry Business Development team to create a consistent experience from marketing through outbound prospecting campaigns.
• Collaborate with key sales and business stakeholders to increase the impact of marketing programs.
• Develop, execute, and optimize integrated regional marketing plans, leveraging both paid and organic digital channels to drive demand generation and pipeline.
• Deliver regular communications to the field regarding program information, updates, expected involvement, and access to promotional materials.
• Work with partners to maximize program reach and potential.
• Managing and reporting on demand‑generated pipeline and ROI from awareness through bookings.
• Establishing demand‑generation plans, strategy, and spending.
• Executing programs that drive timely results.

Kenntnisse

Field marketing

Demand generation

Strategic thinking

Attention to detail

Initiative

Communication skills

Travel willingness

Ausbildung

Bachelor’s degree in marketing, communications, business

Jobbeschreibung

Description

Infor is seeking a Senior Field Marketing Manager to lead marketing activities for Process industries in the DACH Region. This role is critical to achieving Infor’s marketing pipeline goals in alignment with sales revenue targets.

The Senior Field Marketing Manager will work cross-functionally with sales, business development, strategy, and central marketing teams to execute persona-centric, integrated marketing programs that generate new business and expand business within the existing customer base.

The ideal candidate will have a strategic, results‑driven mindset and a proven ability to build successful relationships with sales and translate business needs into effective marketing programs and pipeline. This individual will be resourceful inside and outside the company, committed to continuous improvement, and passionate about demand generation.

Department: Marketing Location: Aschheim b. Munchen.

A Typical Day In The Life Includes

• Develop cohesive demand‑generation plans in partnership with sales to generate measurable pipeline.
• Review, report on, and own pipeline development and progression, establishing a regular reporting cadence with marketing and sales counterparts.
• Identify the most effective marketing vendors, media channels, and calls to action for the industry.
• Advise on campaign concepts and creative development to ensure effectiveness within the industry.
• Work with internal creative, digital, events, and operations teams to execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals. Tactics may include: Paid and organic digital marketing, Email, Events, Webinars, Pay‑per‑lead programs, Vendor evaluation sites.
• Proactively propose and manage social media campaigns and content to increase engagement and industry visibility.
• Coordinate with the industry Business Development team to create a consistent experience from marketing through outbound prospecting campaigns.
• Collaborate with key sales and business stakeholders to increase the impact of marketing programs.
• Develop, execute, and optimize integrated regional marketing plans, leveraging both paid and organic digital channels to drive demand generation and pipeline.
• Deliver regular communications to the field regarding program information, updates, expected involvement, and access to promotional materials.
• Work with partners to maximize program reach and potential.
• Managing and reporting on demand‑generated pipeline and ROI from awareness through bookings.
• Establishing demand‑generation plans, strategy, and spending.
• Executing programs that drive timely results.

Basic Qualifications

• Previous experience in field marketing or demand generation.
• Knowledge of and experience executing modern marketing channels, including events and conferences, webinars, email, direct mail, and digital advertising.
• Ability to think strategically, prioritize tasks, and execute with close attention to detail.
• Energetic, high‑performing professional who is willing to take initiative and be resourceful.
• Creative thinker who can manage multiple projects simultaneously in a fast‑paced environment and is comfortable introducing new ideas.
• Excellent communication skills.
• Confidence communicating with senior‑level sales directors.
• Ability and willingness to travel as required.

Preferred Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field preferred Strong analytical skills and the ability to make data‑driven decisions and establish goals.
• Ability to communicate effectively with stakeholders at all organizational levels.
• Diversity of background and experience.
• B2B marketing experience in the technology industry.
• Experience marketing IT solutions to process industries.
• Experience working with global, cross‑functional teams.
• Demonstrated knowledge of digital marketing and the ability to develop and execute regional integrated marketing plans that combine paid, owned and earned channels to drive engagement and pipeline.
• A growth mindset.

About Infor

Infor is where ambition meets impact. Join a global community of bold thinkers and innovators, where your expertise doesn't just solve problems. it shapes industries, unlocks opportunities, and creates real‑world impact for billions of people. At Infor, you're not just building a career. you're helping to build what's next.

Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business‑wide digital transformation.

For more information visit www.infor.com

Our Values

At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self‑actualization.

We have a relentless commitment to a culture based on PBM™. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long‑term value for its clients and supporters and fulfillment for its employees.

Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section.

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