(Senior) Employer Branding / Recruitment Marketing (m / f / d)

Redcare Pharmacy; Deutschland; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading international pharmacy is seeking a dedicated professional for employer branding and recruitment marketing. This role involves developing localized strategies for the German market, executing recruitment campaigns, and creating engaging content. The ideal candidate should be fluent in English and German, with proven experience in employer branding. The pharmacy offers various benefits, including flexible work arrangements and personal development opportunities.

Leistungen

Comprehensive onboarding program

Mental health support

Personal development trainings

Remote work options

Employee referral bonus

Qualifikationen

• Proven experience in employer branding or recruitment marketing in an international environment.
• Confident using analytics tools for campaign management.
• Strong communicator who excels in engagement and storytelling.

Aufgaben

• Develop and implement localized employer branding strategies.
• Plan and execute data-driven recruitment marketing campaigns.
• Produce high-quality content that reflects company culture.

Kenntnisse

Employer branding

Recruitment marketing

Content creation

Analytics

Fluency in English and German

Tools

LinkedIn

Google Analytics

Excel

Jobbeschreibung

Overview

About your tasks :

• Employer Brand Strategy & Execution: Develop and implement localized employer branding strategies for the German and Dutch markets for both volume and office recruiting. Act as brand guardian for all candidate-facing content ensuring consistent tone and messaging.
• Recruitment Marketing Campaigns: Plan and execute data-driven campaigns on platforms like LinkedIn Indeed Glassdoor Kununu and relevant local job portals. Monitor campaign performance and optimize using data insights for effective reach and engagement.
• Content Creation & Storytelling: Produce high-quality content including social posts, employee stories, videos, career site updates and event assets. Partner with employees to create authentic narratives reflecting our culture and values.
• Events & Community Engagement: Coordinate Redcares presence at job fairs, university events and meetups in Germany and the Netherlands. Support local employer brand activations and internal ambassador programs.
• Analytics & Reporting: Track and report key KPIs such as campaign ROI and engagement. Present actionable insights and recommendations for continuous improvement.

Qualifications

• Proven experience in employer branding or recruitment marketing in an international environment with focus on a German market. Dutch market knowledge is a big plus.
• Expertise with LinkedIn, Indeed, Glassdoor, Kununu and local job boards.
• Confident using analytics tools (e.g. LinkedIn Campaign Manager, Google Analytics, Excel).
• Data-savvy, detail-oriented and driven to create a strong candidate experience.
• Skilled in content creation with a good eye for visual storytelling.
• Experience planning and executing digital and in-person campaigns and events.
• Strong communicator who loves building connections and sees the power of engagement and storytelling.
• Fluent in English and German. Dutch skills are a plus.

Additional Information

About your benefits : In order to provide you with the best possible support for your individual needs - whether its living a healthy life, having enough time for your family or developing your skills - we offer a wide range of different site-specific benefits.

• Welcome days: We want you to feel at home with us from the very first day. Therefore we welcome you with our comprehensive onboarding program.
• Mental Health: Get quick and professional help from psychologists of Nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge.
• Personal development: Grow! We support and encourage your individual development through various in- and external trainings.
• Work from Home: If your role does not require you to be present in the office we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
• Employee referral program: Because you know best who fits in with us, successful recommendations are rewarded with a bonus.
• Remote Work: Employment Type: Full-time

Key Skills

Account Payable, Access Control System, General Management, LAMP, Body Care, Broadcast

Experience

years

Vacancy

1