Senior CRM & MarTech Manager (all genders)

ApplyMint; Köln; Vor Ort; EUR 85.000 - 120.000; Vollzeit

Zusammenfassung

Eurowings Digital GmbH in Cologne seeks a Senior CRM & MarTech Manager to lead CRM strategy, lifecycle marketing, and the Marketing Technology ecosystem. You will drive customer engagement, retention, and revenue growth using data‑driven CRM programs, while evaluating and rolling out new MarTech capabilities across the organization.

You will own end‑to‑end email marketing, develop cross‑functional CRM initiatives, and coordinate rollout with Marketing, Product, Data, BI, and Technology teams.

Qualifikationen

• Several years in CRM, lifecycle marketing and marketing technology, ideally in digital, e‑commerce, or travel environment.
• Experience of developing and executing data‑driven CRM strategies that increase customer engagement, retention, repeat purchases, and customer lifetime value.
• Hands‑on experience managing email marketing programs end‑to‑end, including campaign execution, automation, deliverability, segmentation, personalization, and performance optimization.

Aufgaben

• Own the EWH email marketing channel end‑to‑end, covering both strategic development and operational execution.
• Co‑own EWH‑specific CRM strategy elements across acquisition, engagement, retention, loyalty, and reactivation, in alignment with the joint Eurowings/EWH customer communication approach.
• Own and continuously evolve the EWH MarTech roadmap and requirements, in alignment with other Eurowings entities and within the Eurowings tool ecosystem.
• Drive implementation of new MarTech components and capabilities.
• Coordinate delivery across Marketing, Product, BI, Data, and Technology teams.
• Lead cross‑functional CRM and MarTech initiatives.

Kenntnisse

CRM

Lifecycle marketing

Marketing technology

Email marketing

Data-driven marketing

Stakeholder management

Cross-functional collaboration

Tools

CRM systems

Marketing automation

CDP

Jobbeschreibung

Senior CRM & MarTech Manager (all genders)

• Location

  Cologne

• Employment level

  App. w. professional exp.

• Function

  14

• Working time

  Full-time or Part-time

• Salary

  TBD

Own Eurowings Holidays' CRM strategy, customer lifecycle management, and Marketing Technology ecosystem. Drive customer engagement, retention, and revenue growth through data-driven CRM programs while leading the evaluation, rollout, and adoption of new MarTech capabilities across the organization.

Tasks

Email Marketing Execution & Optimization

• Own the Eurowings Holidays (EWH) email marketing channel end-to-end, covering both strategic development and operational execution.

CRM & Customer Lifecycle

• Co‑own EWH‑specific CRM strategy elements across acquisition, engagement, retention, loyalty, and reactivation, in alignment with the joint Eurowings/EWH customer communication approach.

MarTech Ownership

• Own and continuously evolve the EWH MarTech roadmap and requirements, in alignment with other Eurowings entities and within the Eurowings tool ecosystem.

Rollout & Adoption

• Drive implementation of new MarTech components and capabilities.
• Coordinate delivery across Marketing, Product, BI, Data, and Technology teams.

Stakeholder & Project Leadership

• Lead cross‑functional CRM and MarTech initiatives.

Behind the scenes

Meet the Eurowings Digital Team!

Requirements

• Several years in CRM, lifecycle marketing, and marketing technology, ideally in a digital, e‑commerce, or travel environment.
• Experience of developing and executing data-driven CRM strategies that increae customer engagement, retention, repeat purchases, and customer lifetime value.
• Hands‑on experience managing email marketing programs e2e, including campaign execution, automation, deliverability, segmentation, personalization, and performance optimization.
• Expertise with CRM, marketing automation, CDP, and customer data platforms, combined with the ability to evaluate, implement, and scale new MarTech solutions.
• Experience leading cross‑functional projects involving Marketing, Product, Data, BI, and Technology teams, with a strong focus on stakeholder management and driving alignment.

Company

About Eurowings Digital GmbH

We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on‑and offline. In agile and diverse teams we will revolutionize the way of travelling.

www.eurowings-digital.de