(Senior) CRM Manager – Analytics & Automation (all genders)

Sunday Natural; Berlin; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work schedule

Discount on products

16–28 days PTO plus holidays

Urban sports membership

Office spaces with teas and superfoods

Ownership of initiatives and growth

Job summary

Sunday Natural in Berlin seeks a Senior CRM Manager to own the DACH customer journey end-to-end, leveraging omnichannel campaigns and AI-driven automation. You will drive retention, LTV, and revenue with proactive analytics, predictive segmentation, and autonomous testing.

You bring 3–5+ years in CRM, strong ownership, and fluency in German and English. Experience with Bloomreach/CRM platforms and a passion for health/wellness are a plus. Hybrid work and generous perks are offered.

Qualifications

• 3–5+ years in CRM or Lifecycle Marketing in fast-paced e‑commerce/D2C.
• High autonomy with strong ownership and decision-making.
• Passion for data, cohorts, and revenue optimization.
• Hands-on with enterprise CDPs/CRMs; familiarity with LLM prompting.
• Ability to craft punchy copy aligned to brand.
• Fluent German and English.

Responsibilities

• Strategic Campaign Ownership: plan, build, and deploy omnichannel journeys.
• Oversee >50 active lifecycle trigger lanes, from activation to churn prevention.
• Localize strategies for German-speaking markets and GDPR compliance.
• Drive analytics: cohort analyses, churn velocity, and actionable insights.
• Lead A/B testing on messaging, incentives, and personalization; optimize margins.
• Integrate AI tools to automate workflows and improve QA.

Skills

CRM & Retention Marketing

Omnichannel Campaigns

Data Analysis & Cohorts

AI & LLM Prompting

Copywriting & Brand Voice

German & English

Tools

Bloomreach/CDP

Braze

Emarsys

Klaviyo

Job description

Your role

We are elevating our CRM setup from standard campaign execution to an autonomous, signal-driven CRM 3.0 framework.

As our (Senior) CRM Manager (all genders), you will not just \"run newsletters\" - you will be the proactive driver of customer retention, lifetime value (LTV), and revenue in our core market. You will own the full DACH customer journey end-to-end: from hands-on omnichannel campaign operations (Email, Direct Mail, Push) to deep-dive cohort analytics, predictive segmentation, and leveraging AI/LLM tools to continuously automate manual workflows.

You are a proactive, high-ownership generalist with a \"get-it-done\" mindset. You don't wait for inputs or instructions; you analyze customer signals, identify revenue leaks, hypothesize solutions, and test & iterate independently.

Key Responsibilities

Strategic Campaign Ownership & Execution

• Omnichannel Operations: Plan, build, and deploy high-converting campaign journeys across Email, Direct Mail, Parcel Inserts, and WhatsApp within our enterprise CDP (Bloomreach).




• Automated Journey Building: Maintain and optimize our >50 active lifecycle trigger lanes (from first-time buyer activation to win-back and churn prevention).




• DACH Localization & Nuance: Adapt central strategies specifically for German-speaking consumer habits, local buying triggers, payment behaviors, and regulatory standards (GDPR).

Proactive Analytics & \"Next Best Action\" Iteration

• Deep-Dive Data Analysis: Don't just read dashboards - create them. Analyze cohort curves, Time Between Orders (TBO), repeat purchase rates, and churn velocity to extract actionable growth signals independently.




• Smart Segmentation & Scoring: Move away from static rule-blocks. Implement signal-driven, predictive segmentation using customer scoring models and deviation tracking.




• Continuous A/B Testing: Own a rigorous, hypothesis-led testing roadmap (messaging, incentives, contextual personalization, send-time optimization) aimed at maximizing margin discipline and retention.

AI, LLM & Workflow Automation (CRM 3.0)

• AI-Driven Efficiency: Actively integrate LLMs (ChatGPT, Claude, Gemini) and automation tools into your daily workflow for rapid copywriting, variant generation, dynamic audience building, and campaign QA.




• Process Streamlining: Proactively eliminate manual \"busywork\" and administrative bottlenecks within your domain through clever macros, prompts, and automated reporting loops.

Your profile

• 3-5+ years of hands-on experience in CRM, Retention Marketing, or Customer Lifecycle Management, ideally in a fast-paced E-Commerce or D2C environment.




• High autonomy and extreme ownership. You thrive in environments where you are trusted to run, test, fail fast, and optimize without needing handholding.




• You love numbers and cohorts. You ask \"why\" when a metric drops and naturally dig into the underlying data to fix it.




• Hands-on experience with enterprise CDPs/CRMs (Bloomreach, Braze, Emarsys, or Klaviyo). Familiarity with LLM prompting and AI-assisted workflows is a must-have.




• You write punchy, brand-aligned copy that converts.




• Fluent German and English skills.




• Strong interest or background in supplements, nutrition, health, or wellness is a significant plus.

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients




• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year




• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket




• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad




• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia




• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas




• Inviting office spaces with access to plenty of organic teas and superfoods from around the world




• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional institutes.
We take our ecological responsibility very serious: that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.
Our diverse team in Berlin consists of over 400 employees from more than 45 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.
We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

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