Content Manager

Annapurna; Berlin; Presencial; EUR 45 000 - 60 000; Tempo integral

Resumo da oferta

Annapurna in Berlin is seeking a Content Manager to develop and execute content that engages German-speaking audiences across the customer journey, collaborating with Marketing, Product, Sales and Customer Success to drive awareness, generate leads and strengthen retention.

You’ll blend creativity with data-driven insights to continually improve content performance, localise global content for German markets, manage the content calendar, and support product launches, feature releases and brand

Qualificações

• German and English fluency required.
• Experience as Content Manager or similar role in SaaS/tech.
• Strong content creation and storytelling skills.
• Solid SEO understanding.
• Experience with multi-channel campaigns.
• Ability to translate complex tech into accessible content.
• Familiarity with CMS and marketing automation.

Responsabilidades

• Develop and execute content strategies aligned to business objectives.
• Create high-quality content across blogs, landing pages, email campaigns, case studies, guides, whitepapers, and social channels.
• Localise and adapt global content for German-speaking audiences.
• Work with internal stakeholders to produce product-focused and customer-centric content.
• Own the content calendar and manage multiple projects simultaneously.
• Optimise content for SEO and organic growth.
• Analyse content performance and use insights to refine future campaigns.
• Collaborate with external agencies, freelancers, and subject matter experts where required.
• Support product launches, feature releases, and brand campaigns.

Conhecimentos

German & English

Content marketing

Storytelling

Multi-channel

Ferramentas

CMS

Marketing automation

Descrição da oferta de emprego

As Content Manager, you'll be responsible for developing and executing content initiatives that engage German-speaking audiences throughout the customer journey. Working closely with Marketing, Product, Sales, and Customer Success teams, you'll create compelling content that drives awareness, generates leads, and supports customer retention.

You’ll combine creativity with commercial awareness, using data and insights to continually improve content performance.

Key Responsibilities

• Develop and execute content strategies aligned to business objectives.
• Create high-quality content across blogs, landing pages, email campaigns, case studies, guides, whitepapers, and social channels.
• Localise and adapt global content for German-speaking audiences.
• Work with internal stakeholders to produce product-focused and customer-centric content.
• Own the content calendar and manage multiple projects simultaneously.
• Optimise content for SEO and organic growth.
• Analyse content performance and use insights to refine future campaigns.
• Collaborate with external agencies, freelancers, and subject matter experts where required.
• Support product launches, feature releases, and brand campaigns.

What You're Looking For

• Fluent German and English, both written and spoken.
• Previous experience in a Content Manager, Content Marketing Manager, Copywriter, or similar role.
• Experience working within a SaaS, technology, fintech, or B2B environment.
• Strong content creation and storytelling skills.
• Solid understanding of SEO best practices.
• Experience managing multi-channel content campaigns.
• Ability to translate complex technical concepts into engaging, accessible content.
• Familiarity with content management systems and marketing automation platforms.
• Strong organisational skills and attention to detail.