SENIOR COPYWRITER / CONCEPT CREATIVE

FRASER GmbH; Berlin; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Employee benefits program

Flat hierarchy

International environment

30 days vacation

Workation options

Flexible hours & hybrid work

Zusammenfassung

FRASER GmbH seeks an experienced creative leader to shape bold concepts for campaigns, branding and digital experiences. You’ll partner with art directors, designers, and production teams to craft brand language and stories that resonate across channels.

A strong portfolio and international collaboration experience are essential, along with fluency in German and English. You will drive persuasive decks, maintain creative excellence, and stay ahead of trends while guiding a team through

Qualifikationen

• 5+ years of agency experience with first creative leadership experience and a strong portfolio.
• Fluent German and English, written and spoken.
• Ability to use language as a razor-sharp creative tool to connect brands to culture.
• Expertise in brand narratives and big ideas across channels; craft assets and social captions.
• Develop persuasive selling arguments and well-argued decks.
• Comfort with AI tools for research, mockups, animations; evaluate and optimize results.
• Passion for innovation, emerging media, and creative excellence.
• Experience with large, international brands and cross-functional teams.
• Knowledge of MS Office and Keynote; CMS understanding for structured content.
• Structured, self-directed work style with strong ownership.
• Team spirit and enthusiasm for creative excellence.

Aufgaben

• Join forces with the broader creative team to solve challenging marketing problems for clients.
• Develop bold, innovative concepts for campaigns, branding, and digital experiences.
• Collaborate with art directors, designers, and production teams to bring ideas to life.
• Own brand language across channels, touchpoints, and media.
• Present ideas clearly and persuasively to internal teams and clients.
• Write compelling concept decks and presentations linking ideas to strategy.
• Ensure creative consistency and quality across touchpoints and deliverables.
• Stay ahead of cultural, design, and digital trends to inspire thinking.
• Contribute to brainstorming sessions and creative workshops.
• Refine concepts based on feedback and project requirements.

Kenntnisse

Agency leadership

German & English

Brand storytelling

Pitch decks

AI tools

Creative innovation

Cross-functional teams

MS Office / Keynote

CMS familiarity

Structured work style

Team spirit

Tools

MS Office

Keynote

CMS systems

Jobbeschreibung

Your role

• Join forces with the wider creative team to help develop solutions for some of the most challenging marketing and communication problems of our various clients
• Develop bold, innovative creative concepts for campaigns, branding, and digital experiences.
• Collaborate with art directors, designers, and production teams to develop concepts and ideas and then bring them to life.
• Own a brand’s language and speak its tongue, across all channels, touchpoints and media
• Present ideas clearly and persuasively to internal teams and clients.
• Write compelling concept decks and presentations that link ideas to strategy and objectives
• Ensure creative consistency and quality across all touchpoints and deliverables.
• Stay ahead of cultural, design, and digital trends to inspire fresh thinking.
• Contribute to brainstorming sessions and creative workshops.
• Refine and evolve concepts based on feedback and project requirements.

Your profile

• 5+ years of agency experience with first creative leadership experience and a strong portfolio
• Strong command of the German and English language (spoken and in writing)
• A proven ability to use language as a razor‑sharp creative tool to help brands connect to culture and audiences
• Expertise in developing brand narratives and big ideas that transcend channels while also being able to craft even the smallest assets and social media caption
• Ability to develop convincing selling arguments and powerful, well‑argued decks
• Confident use of common AI tools for research, mockups, animations, including critical evaluation and optimization of results
• Passion for innovation, emerging media, and creative excellence
• Experience working with large, international brands and cross‑functional teams
• Knowledge of the entire MS office suite as well as Keynote, ideally also understanding of content management systems and their requirements for structured content
• Structured, self‑directed way of working with a high sense of ownership
• Team spirit, openness, and enthusiasm for creative excellence

What we offer

• Fantastic colleagues and a collaborative environment.
• Competitive salary
• Employee benefits program
• Chance to help shape the agency and influence its growth
• Flat hierarchy fostering a transparent and collaborative work culture
• International environment with diverse employees, clients, and locations
• Experienced team: work alongside seasoned professionals
• 30 days of vacation per year (based on a 5‑day workweek)
• Opportunity for workation from European countries or South Africa
• Flexible working hours and locations, including 3 days on site in our great office and 2 home office
• A great roof terrace in the heart of Kreuzberg and always a fridge full of cool drinks

We are an equal opportunity employer. This role, like all at FRASER, is open to talent regardless of age, creed, gender, or race. We hire for ability and skill. And we look forward to getting to know you.