Senior Copywriter (f/m/x)

Auto1; Berlin; On-site; EUR 70,000 - 90,000; Full time

Job summary

AUTO1 Group is seeking a senior creative copywriter to translate brand strategy into high-impact advertising concepts across Europe. You will own scripts, storyboards and multi-channel campaigns, shaping the customer journey from TV to digital touchpoints.

The role requires native-level English, strong writing across formats, and comfort with AI-powered workflows. You will collaborate with art directors and creatives, drive brand voice consistency, and help elevate creative operations while

Qualifications

• 5+ years in creative concept development, copywriting and screenwriting for consumer brands or agencies.
• Translate brand positioning into concepts, messaging frameworks and tone guidelines.
• Write across formats: TVC, social ads, landing pages, CRM journeys across channels.
• Inspire and manage internal/external stakeholders with clear ideas.
• Embrace AI to scale tools and workflows for quality and speed.
• Native level English required; German or another language is a plus.

Responsibilities

• Develop big creative ideas and translate brand strategy into high-impact concepts for TVC and OLV campaigns across Europe.
• Write campaigns from first idea to final cut and own scripts and storyboards.
• Shape the customer journey across touchpoints: TV, OLV, social, print, digital, CRM and support.
• Define brand sound and create tone-of-voice guidelines that work across markets.
• Lead development and rollout of AI copy tools and workflows to improve efficiency.
• Improve creative operations by prioritizing projects and optimizing workflows.
• Collaborate with art directors and visual creatives and manage stakeholders effectively.

Skills

Creative concept development

Copywriting

Screenwriting

Brand messaging

Tone-of-voice guidelines

AI copy tooling

Project prioritization

Stakeholder management

English fluency

Tools

AI copy tools (GPTs)

Job description

• Develop big creative ideas - translate brand strategy and customer insights into high-impact advertising concepts that drive measurable brand growth, together with our visual creatives
• Write campaigns that move people - own concepts, scripts and storyboards for large-scale TVC and OLV campaigns across Europe, from first idea to final cut
• Shape the entire customer journey - write for every touchpoint, from TV, OLV, social, UGC, print and OOH to website, app, POS, CRM and customer support, working closely with our visual creatives
• Define how our brands sound - translate brand strategy into clear copy frameworks, messaging playbooks and tone-of-voice guidelines that hold up across channels and our eight markets
• Put AI to work - drive the development and rollout of custom AI copy tools (e.g. GPTs) and workflows that help the business generate high-quality, brand-compliant text efficiently
• Raise the bar for creative operations - prioritize projects, improve workflows and increase the team's creative impact and speed without compromising quality

• You have a strong creative track record - 5+ years of experience in creative concept development, copywriting and screenwriting for consumer-facing brands or creative agencies, with a portfolio of high-impact advertising campaigns
• You turn strategy into compelling words - you translate brand positioning and customer insights into clear concepts, messaging frameworks, playbooks and tone-of-voice guidelines
• You are hands-on across formats - you write as confidently for a TVC script as for a social ad, landing page or CRM journey, across brand and performance touchpoints
• You combine creative ambition with operational excellence - you make decisions, prioritize competing projects and improve processes to deliver consistently strong work
• You can inspire and challenge others - you communicate ideas clearly, collaborate closely with art directors and visual creatives, and manage internal and external stakeholders effectively
• You embrace AI as part of the creative process - you are motivated to build and scale tools and workflows that improve copy quality, consistency and speed
• You write at native level - native-level or fluent English is mandatory; German or another European language is a plus

AUTO1 Group is Europe's leading digital automotive platform. Through wirkaufendeinauto.de , AUTO1.com and Autohero , we are transforming the way people buy and sell cars.

Our ambition in Brand Marketing is straightforward: build distinctive brands, create advertising that moves people and turn creative ideas into business impact.

We value people who can translate strategy into compelling creative work, challenge conventions and take ownership from the first concept to the final asset. Strong ideas matter; bringing them to life consistently across Europe is what makes them valuable.

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.