Junior Copywriter (all genders)

INNOCEAN Worldwide Europe GmbH.; Frankfurt; Hybrid; EUR 35,000 - 48,000; Full time

Benefits offered by this job

Meal vouchers

Hybrid work flexibility

Pet-friendly office

Modern workspace

Wellness & perks

Job summary

INNOCEAN Worldwide Europe GmbH is looking for a Junior Copywriter who is excited by ideas, language and modern brand communication. In this role, you will work within an interdisciplinary creative team to develop concepts, headlines and copy for campaigns across digital, social, film, CRM, print and experiential channels.

You will collaborate closely with experienced copywriters, art directors, strategists, account managers, motion designers and UX specialists.

Qualifications

• Up to two years of relevant experience in copywriting, advertising, content creation or communications.
• Portfolio demonstrating writing ability, creativity and conceptual work.
• Excellent written and spoken German with strong grammar and tone.
• Good professional English for international work.
• Curiosity about people, culture, technology and trends.

Responsibilities

• Support development of creative concepts and campaign ideas from client briefs.
• Translate central ideas into assets across channels and formats.
• Write and edit headlines, short/long copy, social content, websites, newsletters and scripts.
• Adapt copy to audiences, platforms and customer journey stages.
• Collaborate with art direction, strategy, account management, motion, UX and production teams.
• Participate in brainstorms, reviews and concept sessions.
• Assist in client presentations, pitches and awards submissions.
• Present ideas internally and support client presentation readiness.
• Research products, audiences, competitors and cultural trends.
• Review and proofread copy for accuracy and consistency.

Skills

German writing

English proficiency

Creative ideation

Brand voice

Job description

We are looking for a Junior Copywriter who is excited by ideas, language and modern brand communication.

In this role, you will work within an interdisciplinary creative team to develop concepts, headlines and copy for campaigns across digital, social, film, CRM, print and experiential channels. You will collaborate closely with experienced copywriters, art directors, strategists, account managers, motion designers and UX specialists.

We are not only looking for someone who can write well. We are looking for a curious creative thinker who wants to understand brands, audiences and culture—and turn those insights into clear, relevant and memorable communication.

Your responsibilities

• Support the development of creative concepts and campaign ideas based on client briefs and strategic insights.
• Help translate central campaign ideas into communication assets across different channels and formats.
• Write and edit headlines, short and long-form copy, social media content, websites, newsletters, mailings, scripts, radio copy, advertisements, presentations and campaign guidelines.
• Adapt copy to different audiences, platforms, markets and stages of the customer journey.
• Help develop and maintain distinctive, consistent brand voices.
• Collaborate closely with art direction, strategy, account management, motion, UX and production teams.
• Participate actively in brainstorms, creative reviews and concept-development sessions.
• Support the preparation of client presentations, pitches and award submissions.
• Present your ideas internally and gradually build confidence in presenting to clients.
• Research products, audiences, competitors and cultural trends to strengthen your creative work.
• Review and proofread copy to ensure it is accurate, consistent and aligned with the brief.
• Respond constructively to feedback and refine your work together with senior creatives.
• Support international projects and coordinate copy requirements with colleagues and markets across Europe.

What you bring

• Up to two years of relevant experience in copywriting, advertising, content creation or communications. Internships, freelance projects and university work are welcome.
• A portfolio that demonstrates your writing ability, creativity and interest in conceptual work.
• Excellent written and spoken German, with strong attention to grammar, style and tone.
• Good professional English, as you will work in an international environment.
• A genuine enthusiasm for developing ideas—not only executing text assignments.
• The ability to write both concise, attention-grabbing copy and well-structured longer content.
• An understanding of digital platforms, social media and contemporary brand communication.
• Curiosity about people, culture, technology and emerging communication trends.
• Openness to feedback and a strong desire to learn from experienced team members.
• A collaborative mindset and confidence contributing your perspective to creative discussions.
• Good organizational skills, reliability and the ability to manage several assignments and deadlines.
• Care, accuracy and a strong eye for detail.

Nice to have

• Initial agency experience or experience working with creative and design teams.
• Familiarity with automotive, mobility, technology or lifestyle brands.
• Basic knowledge of UX writing, CRM, SEO or content-management systems.
• Experience creating scripts, social-first ideas or campaign concepts.
• Interest in creative technology and responsible use of AI-supported tools.

What we offer

• An international and inclusive working environment with colleagues from different countries and professional backgrounds.
• Guidance, feedback and mentoring from experienced copywriters and creative leaders.
• Opportunities for professional development and increasing creative responsibility.
• The chance to contribute to integrated campaigns for well-known international brands.
• Close collaboration across creative, strategy, media, account management, UX and production.
• A supportive team culture where fresh perspectives and new ideas are encouraged.
• An international and inclusive working environment with colleagues from different countries and professional backgrounds.
• Meal Vouchers: Enjoy subsidized lunches with our meal voucher program.
• Hybrid Work Flexibility: Work from home on Mondays and Fridays and up to 10 days' remote work abroad opportunity every year
• Pet-Friendly Office: Bring your furry companions to work - we're happy to have them!
• Modern Workspace: Ergonomic setups and top-tier infrastructure to help you do your best work.
• Wellness & Perks: Access to the corporate benefits platform with exclusive offers to support the physical and mental health of our employees