Senior Campaign and Performance Marketing Manager

Constructor Knowledge; Bremen; Vor Ort; EUR 80.000 - 110.000; Vollzeit

Zusammenfassung

Constructor Knowledge is seeking a hands-on Senior Campaign and Performance Marketing Manager to own campaign strategy and execution across multi-channel marketing operations. You will plan from scratch, build tracking infrastructure, and execute with the team, presenting budgets to stakeholders.

The role requires technical fluency, structured thinking, and a bias toward action. You’ll work across international markets and collaborate with management, design, CRM, and events to drive growth in

Qualifikationen

• 5+ years in performance marketing or campaign management.
• Hands-on with platforms management and tracking setup.
• Experience in startups or fast-moving teams.
• Experience running international campaigns across countries/continents.
• Structured, analytical mindset with execution oriented approach.
• Basic creative production skills (Canva, CapCut, Figma, or similar).
• Self-driven learner of marketing technology trends.

Aufgaben

• Build multi channel, multi platform campaign plans from the ground up: audience, budget, channel mix, creative direction.
• Execute hands on across performance channels (Google, Meta, LinkedIn, TikTok, etc.), not just oversee execution.
• Run and interpret A/B tests, budget allocation, and continuous optimization.
• Plan and adapt campaigns across international markets, different countries, audiences, and budgets, spanning both B2B and B2C contexts.

Kenntnisse

Performance marketing

Campaign management

Analytics

A/B testing

Cross-functional

Tools

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

UTM tracking

Figma

Canva

Jobbeschreibung

Senior Campaign and Performance Marketing Manager

Constructor Knowledge sits at the heart of this ecosystem — connecting students, faculty, partners, media, and industry across our entities and programmes.

About the Role

We're looking for a hands on Senior Marketing Manager to own campaign strategy and execution across our multi channel, multi platform marketing operations. This is not a strategy only or purely managerial role; we need someone who can plan a campaign from scratch, build the tracking and data infrastructure behind it, and execute alongside the team. Strong technical fluency, structured thinking, and a bias toward doing over discussing are essential, along with the confidence to present campaign strategies and budgets to stakeholders and defend them.

Key Responsibilities

• Build multi channel, multi platform campaign and marketing plans from the ground up: audience, budget, channel mix, creative direction
• Execute hands on across performance channels (Google, Meta, LinkedIn, TikTok, etc.), not just oversee execution
• Run and interpret A/B tests, budget allocation, and continuous optimization
• Plan and adapt campaigns across international markets, different countries, audiences, and budgets, spanning both B2B and B2C contexts

Technical & Data Infrastructure

• Set up and maintain campaign tracking (pixels, UTMs, attribution) across platforms
• Contribute to building data warehouse / reporting infrastructure for campaign and budget analytics across channels
• Own reporting dashboards and translate data into clear, actionable recommendations

Creative & Brand

• Bring a strong eye for design; able to produce basic ad creatives independently, not just brief a designer
• Ensure creative and messaging consistency across campaigns and channels

Cross-Functional Ownership

• Propose and take ownership of campaign plans and marketing initiatives with minimal oversight
• Collaborate with a wide range of requesters and stakeholders: management, design, CRM, website, PR, events, and student recruitment teams, among others
• Adapt quickly to shifting priorities typical of a startup or scale up environment

Requirements

• 5+ years in performance marketing / campaign management, ideally with agency experience
• Demonstrated hands on technical skill: platforms management (Google, Meta, LinkedIn, TikTok, etc.), tracking setup, analytics, data infrastructure for campaign reporting
• Experience working in startups or small, fast-moving teams; comfortable with ambiguity and multitasking
• Experience running international campaigns across multiple countries/continents simultaneously, and working in a multicultural, cross-country team environment
• Strong structured, analytical mindset; execution oriented over purely conceptual
• Basic creative production skills (Canva, CapCut, Figma, or similar)
• Self-driven learner who stays current on marketing technology and industry trends independently.

What we offer

• A central role in a growing international ecosystem connecting education, research, and technology.
• Direct exposure to senior leadership, world-class academics, and international partners.