Senior Campaign and Performance Marketing Manager

constructorknowledg; Bremen; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Constructor Knowledge in Bremen is seeking a hands-on Senior Marketing Manager to own campaign strategy and execution across our multi-channel marketing operations. You will plan campaigns from scratch, build the tracking and data infrastructure behind it, and execute alongside the team.

The role requires strong technical fluency, structured thinking, and a bias toward action, with the confidence to present campaign strategies and budgets to stakeholders and defend them.

Qualifikationen

• 5+ years in performance marketing / campaign management.
• Hands-on technical skill with platforms management and tracking setup.
• Experience in startups or small fast-moving teams with ambiguity.
• Experience running international campaigns across multiple countries/continents.

Aufgaben

• Campaign Strategy & Execution: Build multi-channel plans with audience, budget, channel mix and creative direction.
• Technical & Data Infrastructure: Set up campaign tracking and attribution; contribute to data warehouse for analytics.
• Creative & Brand: Produce basic ad creatives and ensure consistency in messaging.
• Cross-Functional Ownership: Lead campaign plans with minimal oversight and collaborate with stakeholders.

Kenntnisse

Campaign strategy

Performance marketing

Cross-functional collaboration

A/B testing

Analytics dashboards

Budget management

International campaigns

Creative production

Tools

Google Ads

Meta

LinkedIn

TikTok

UTM tracking

Jobbeschreibung

About Constructor

Constructor is an international ecosystem spanning education, research, and technology. It includes Constructor University Bremen , Constructor Tech , Constructor Knowledge , and partner entities such as EBAC, working together to advance how knowledge is created, taught, and applied.

Constructor Knowledge sits at the heart of this ecosystem - connecting students, faculty, partners, media, and industry across our entities and programmes.

About the Role

We're looking for a hands on Senior Marketing Manager to own campaign strategy and execution across our multi channel, multi platform marketing operations. This is not a strategy only or purely managerial role; we need someone who can plan a campaign from scratch, build the tracking and data infrastructure behind it, and execute alongside the team. Strong technical fluency, structured thinking, and a bias toward doing over discussing are essential, along with the confidence to present campaign strategies and budgets to stakeholders and defend them.

Key Responsibilities

• Campaign Strategy & Execution
  Build multi channel, multi platform campaign and marketing plans from the ground up: audience, budget, channel mix, creative direction
  Execute hands on across performance channels (Google, Meta, LinkedIn, TikTok, etc.), not just oversee execution
  Run and interpret A/B tests, budget allocation, and continuous optimization
  Plan and adapt campaigns across international markets, different countries, audiences, and budgets, spanning both B2B and B2C contexts
• Technical & Data Infrastructure
  Set up and maintain campaign tracking (pixels, UTMs, attribution) across platforms
  Contribute to building data warehouse / reporting infrastructure for campaign and budget analytics across channels
  Own reporting dashboards and translate data into clear, actionable recommendations
• Creative & Brand
  Bring a strong eye for design; able to produce basic ad creatives independently, not just brief a designer
  Ensure creative and messaging consistency across campaigns and channels
• Cross-Functional Ownership
  Propose and take ownership of campaign plans and marketing initiatives with minimal oversight
  Collaborate with a wide range of requesters and stakeholders: management, design, CRM, website, PR, events, and student recruitment teams, among others
  Adapt quickly to shifting priorities typical of a startup or scale up environment

Requirements

• 5+ years in performance marketing / campaign management, ideally with agency experience
• Demonstrated hands on technical skill: platforms management (Google, Meta, LinkedIn, TikTok, etc.), tracking setup, analytics, data infrastructure for campaign reporting
• Experience working in startups or small, fast-moving teams; comfortable with ambiguity and multitasking
• Experience running international campaigns across multiple countries/continents simultaneously, and working in a multicultural, cross-country team environment
• Strong structured, analytical mindset; execution oriented over purely conceptual
• Basic creative production skills (Canva, CapCut, Figma, or similar)
• Self-driven learner who stays current on marketing technology and industry trends independently.

What we offer

• A central role in a growing international ecosystem connecting education, research, and technology.