(Senior) Brand Media Manager (f/m/d)

Zeal Network; Hamburg; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Annual development budget

Hybrid work setup

Unlimited vacation

Workations abroad

Mobility allowance

Company bike leasing

Pension scheme with Degura

EGYM WELLPASS

Company lunches

Job summary

Zeal Network is seeking a (Senior) Brand Media Manager to lead strategic planning and execution of brand media campaigns across our portfolio. You will leverage TV, Connected TV, and YouTube to boost brand awareness, maximize reach, and support business growth.

You will plan, optimize, and analyze campaigns while managing budgets and maintaining strong partner relationships. The role requires German and English proficiency and a proven ability to work cross-functionally in a dynamic environment.

Qualifications

• 4–5 years of relevant professional experience in brand media management, ideally with a focus on operational management of CTV and YouTube.
• Experience in operational steering of campaigns in the Google Ads Manager and on DSPs (Trade Desk, Amazon Ads Agent).
• Solid understanding of the German media landscape and its trends, especially in the traditional media sector.
• Strong analytical skills for evaluating campaign performance and deriving insights.
• Excellent communication and negotiation skills in German and English.
• Experience and knowledge of the media landscape in other European countries is an advantage.

Responsibilities

• Planning, execution, and optimization of integrated media campaigns across various brand media channels, with a focus on digital brand media (CTV, OLV and YouTube).
• Continuous analysis and reporting of media campaign performance, including KPIs.
• Building and maintaining relationships with media agencies, sales houses, and other partners to optimize media buying and collaborations.
• Identifying and evaluating new media channels and opportunities to expand reach and audience targeting.
• Close collaboration with the creative team to ensure all media content authentically reflects the brand message and values.
• Budget management and ensuring efficient use of funds for maximum results.
• Conducting market and competitor analyses to stay informed about current trends and developments and to derive strategic recommendations.
• Close collaboration with other departments such as product management, data analytics, and business functions to ensure the media strategy supports the entire customer journey.

Skills

Brand media management

CTV & YouTube optimization

Campaign analytics

German-English communication

Stakeholder collaboration

Tools

Google Ads Manager

Trade Desk

Amazon Ads

Job description

ZEAL Network SE is an international group shaping the future of digital lotteries and dream-driven experiences. As Germany’s leading online lottery provider through LOTTO24 and Tipp24, and a partner of Spain’s ONCE, ZEAL combines innovation, technology, and entertainment to inspire millions of customers. With ventures such as Freiheit+, Traumhausverlosung, Traumautoverlosung and ZEAL Ventures, the company also invests in new business models and emerging e-commerce brands. Driven by a diverse team of 350+ professionals, ZEAL fosters a collaborative, ambitious culture focused on turning dreams into reality.

We are looking for a (Senior) Brand Media Manager (f/m/d) to drive the strategic planning and operational execution of brand media campaigns across our portfolio of brands, leveraging key channels such as TV, Connected TV (CTV), and YouTube to strengthen brand awareness, maximise reach, and support overall business growth.

Your tasks:

• Planning, execution, and optimization of integrated media campaigns across various brand media channels, with a focus on digital brand media (CTV, OLV and YouTube).

• Continuous analysis and reporting of media campaign performance, including KPIs.

• Building and maintaining relationships with media agencies, sales houses, and other partners to optimize media buying and collaborations.

• Identifying and evaluating new media channels and opportunities to expand reach and audience targeting.

• Close collaboration with the creative team to ensure all media content authentically reflects the brand message and values.

• Budget management and ensuring efficient use of funds for maximum results.

• Conducting market and competitor analyses to stay informed about current trends and developments and to derive strategic recommendations.

• Close collaboration with other departments such as product management, data analytics, and business functions to ensure the media strategy supports the entire customer journey.

What you offer us:

• 4–5 years of relevant professional experience in brand media management, ideally with a focus on operational management of CTV and YouTube.

• Experience in operational steering of campaigns in the Google Ads Manager and on DSPs (Trade Desk, Amazon Ads Agent)

• Solid understanding of the German media landscape and its trends, especially in the traditional media sector.

• Strong analytical skills for evaluating campaign performance and deriving insights.

• Excellent communication and negotiation skills in German and English.

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• Experience and knowledge of the media landscape in other European countries is an advantage.

• Experience in offline media buying is an advantage.

• Ability to work in a dynamic environment and manage several projects simultaneously.

• Team-oriented mindset with the ability to collaborate effectively with various stakeholders.

• Nice-to-Haves:

  • Experienced with both Corporate and Start-up surroundings

  • Media agency background

  • Understanding of marketing channel synergies (ATL + BTL)

What we offer you:

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.

• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.

• Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.

• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.

• Flexible work options with a hybrid setup focused on results.

• Unlimited vacation days in addition to your yearly 30-day vacation allowance.

• Opportunity for workations abroad using our WorkFlex tool.

• Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.

• Company pension scheme, provided in partnership with Degura, to support your future financial security.

• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.

• Monthly company events, team activities, and informal gatherings, including our popular company-wide lunches provided four days a week.