Senior Brand Manager - Beer DACH

Diageo; Hamburg; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Diageo in Hamburg, Germany seeks an experienced Senior Brand Manager to lead the strategy, growth and performance of our Beer brands in the DACH region. You will turn consumer and market insights into strong brand and commercial plans, working closely with distributors and customers to drive sustainable growth and superb execution.

The role requires 6–8 years in brand management or related fields, a degree in Marketing or Business, and a track record of owning brand strategy, omnichannel

Qualifikationen

• Degree in Marketing or Business with 6–8 years in brand or commercial roles.
• Proven ownership of brand strategy and annual brand plans.
• Strong consumer, shopper and customer orientation with data-driven insights.

Aufgaben

• Own Brand Strategy & Performance: lead strategy and drive growth, market share, profitability.
• Turn insights into growth: leverage consumer and market insights for expansion and local relevance.
• Lead Integrated Brand Activation: develop omnichannel plans with distributors and agencies.
• Drive Commercial & Financial Performance: partner with Sales, Finance, and distributors to align marketing with commercial goals.
• Lead Partnerships & Shape Future Growth: build cross-functional partnerships and identify opportunities.

Kenntnisse

Brand management

Marketing

Cross-functional leadership

Budget management

ROI evaluation

Digital capabilities

Analytics

Agency management

Distributor partnerships

Ausbildung

Marketing or Business degree

Tools

AI-enabled tools

Jobbeschreibung

Job Description : Job Title: Senior Brand Manager - Beer DACH Location: Hamburg, Germany Contract terms: Permanent

About the Function

Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About the role

We are looking for an experienced and commercially minded Senior Brand Manager to lead the strategy, growth and performance of our Beer brands. As the business owner for your brand(s), you will turn consumer and market insights into strong brand and commercial plans, working closely with distributors and customers to drive sustainable growth and excellent execution.

Top Accountabilities

• Own Brand Strategy & Performance Lead the strategy and coordinate the success of assigned brand(s), driving growth, market share, brand health, profitability and return on investment.
• Turn Insights into Growth Leverage consumer, shopper, customer and market insights to identify expansion potential and translate global brand priorities into locally relevant strategies and plans.
• Lead Integrated Brand Activation Develop and execute integrated, omnichannel brand plans with distributor and agency partners, ensuring impactful activation across consumer and customer touchpoints.
• Drive Commercial & Financial Performance Partner with Sales, Finance, Supply and distributors to connect brand strategy with commercial execution, optimise marketing investment and deliver business commitments.
• Lead Partnerships & Shape Future Growth Build strong cross-functional, distributor and customer partnerships while identifying emerging consumer, channel and market opportunities to shape future brand, innovation and investment priorities.

About You

• A degree in Marketing, Business or a related discipline, with 6–8 years of relevant experience in brand management, marketing or commercial roles, ideally within FMCG or consumer goods.
• Proven experience in owning brand strategy and annual brand plans, with a track record of delivering integrated, omnichannel campaigns and activations.
• Strong consumer, shopper and customer orientation, with capacity to translate insights and data into growth opportunities and commercial actions.
• Experience working with distributors, commercial partners and/or key customers, building strong partnerships and driving execution through others.
• Strong commercial and financial acumen, including marketing budget management, ROI evaluation and understanding of P&A drivers.
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority, as well as effectively manage agency partners.
• Strong analytical and digital capabilities, with curiosity around emerging technologies and AI-enabled tools, and the ability to balance strategic thinking with hands‑on delivery.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :Regular Primary Location:Hamburg Additional Locations : Job Posting Start Date : 2026-09-30

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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