Consumer & Shopper Insights Manager DACH

Diageo plc; Hamburg; Hybrid; EUR 55.000 - 85.000; Vollzeit

Zusammenfassung

Diageo plc in Hamburg seeks a seasoned Consumer & Shopper Insights professional to drive the market's insights agenda and translate consumer understanding into activation and growth opportunities.

The role requires 5+ years in insights with strong qualitative and quantitative methods, plus fluency in German and English for stakeholder collaboration across Marketing, Commercial and Finance.

Qualifikationen

• Degree in Marketing, Business, Psychology, Behavioural Science, Economics or related discipline.
• Typically 5+ years of experience in Consumer Insights, Shopper Insights, Consumer Planning, Research or Strategy roles.
• Strong expertise in qualitative and quantitative research methodologies.
• Proven ability to translate insight into activation, commercial and growth opportunities.
• Strong communication (in German and English), agency and stakeholder management skills.

Aufgaben

• Deliver the Consumer & Shopper Insights agenda for the market, translating business questions into actionable insight projects and providing robust consumer, shopper and channel understanding to support category decision-making.
• Identify growth opportunities through consumer, shopper and cultural trends, translating insights into clear recommendations that inform category priorities and investment choices.
• Manage the day-to-day Consumer & Shopper Insights contribution to key business planning processes, including Integrated Business Planning (IBP), Annual Strategy Conference (ASC) and other strategic and commercial planning cycles, ensuring timely and high-quality insight inputs.
• Manage and continuously improve Consumer & Shopper Insights tools, data sources and capabilities, working with internal stakeholders and external agency partners to ensure insights are accessible, relevant and effectively embedded across the business.
• Partner with Marketing, Commercial, Customer Marketing and Finance teams on day-to-day business questions, providing evidence-based analysis and recommendations that improve activation effectiveness, commercial performance and growth outcomes.

Kenntnisse

Qualitative research

Quantitative research

Insight translation

Stakeholder management

Bilingual English/German

Ausbildung

Marketing/Business/Psychology degree

Jobbeschreibung

Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.## Job Description# **About us**With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.Join us and play your part in making life’s moments mean a little more. # **About the Function** Marketing is where our brands show up in culture and stay there.This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.# **About the role** Act as the category expert for consumer and shopper understanding, helping brands win through deeper insight into consumer behaviour, shopper decision-making, customers and channels. Translate insight into actionable recommendations that improve activation effectiveness, commercial performance and category growth.**You will be responsible for:*** Deliver the Consumer & Shopper Insights agenda for the market, translating business questions into actionable insight projects and providing robust consumer, shopper and channel understanding to support category decision-making.* Identify growth opportunities through consumer, shopper and cultural trends, translating insights into clear recommendations that inform category priorities and investment choices.* Manage the day-to-day Consumer & Shopper Insights contribution to key business planning processes, including Integrated Business Planning (IBP), Annual Strategy Conference (ASC) and other strategic and commercial planning cycles, ensuring timely and high-quality insight inputs.* Manage and continuously improve Consumer & Shopper Insights tools, data sources and capabilities, working with internal stakeholders and external agency partners to ensure insights are accessible, relevant and effectively embedded across the business.* Partner with Marketing, Commercial, Customer Marketing and Finance teams on day-to-day business questions, providing evidence-based analysis and recommendations that improve activation effectiveness, commercial performance and growth outcomes. # **About You*** Degree in Marketing, Business, Psychology, Behavioural Science, Economics or related discipline.* Typically 5+ years of experience in Consumer Insights, Shopper Insights, Consumer Planning, Research or Strategy roles.* Strong expertise in qualitative and quantitative research methodologies.* Proven ability to translate insight into activation, commercial and growth opportunities.* Strong communication (in German and English), agency and stakeholder management skills.**Working with Us**Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.Ready to bring your best? This could be your opportunity.*If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.****Recruitment Scam Warning****Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.*With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,500 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ.Sign-up for job alertsSigning up for job alerts means you’ll be the first to hear about new jobs – they'll be sent direct to your inbox.Sign up**Employee:** Regular**Primary Location:**Hamburg,Germany