Senior Brand & Communication Manager (all genders)

eduki; Berlin; Remote; EUR 65,000 - 79,000; Full time

Benefits offered by this job

Home office

Development budget

Home office equipment budget

Flexible schedule

Job summary

eduki, a leading education platform, is seeking a Senior Brand & Communication Manager to own integrated campaigns and corporate communications across European markets. You will shape brand voice, write in German and English, and coordinate cross-functional teams including product, performance, CRM and SEO.

You will plan multi-channel campaigns, maintain consistency while localizing content, and drive growth.

Qualifications

• Senior Brand & Communication Manager with campaign experience.
• Fluency in German and English is essential.
• Experience in multi-market brand storytelling preferred.

Responsibilities

• Translate brand direction into campaigns and develop eduki's brand narrative.
• Plan and run integrated campaigns with cross-market consistency.
• Build LinkedIn presence and draft leadership communications.

Skills

Campaign management

Brand marketing

Storytelling

Project coordination

Data analysis

German language

English language

Job description

Brand & Communication Manager (all genders) | Job Level: Senior | Germany (Working from Home) | Full Time (40h/week) | Salary: up to 71,700 EUR per year

Please note: This role will be open for applications until 100 applications have been received. We’ll then close the position for new applicants so we can thoroughly review all applications received.

About Us

At eduki, we believe that supporting teachers leads to the best possible lessons, the best possible schools, and the best possible education. That’s why we built a platform where teachers can find and share high quality, ready-to-use teaching materials. We offer both printable and digital resources for all school types, subjects, and grade levels. Whether it’s for a last-minute lesson or long-term inspiration, we make it easier for educators to feel confident and prepared.

eduki is used by more than 3 million teachers internationally who download more than 100.000 teaching resources a day. That’s where your impact begins. Join us!

Your Impact

As a Senior Brand & Communication Manager (all genders), you own eduki's integrated campaigns and corporate communications from the first idea to the final retrospective. You will bring our brand to life and position eduki as a relevant voice in the educational ecosystem and drive growth across our European markets. Here are the key areas you'll own:

Brand & storytelling

• Translate high-level strategic brand direction into communication formats and develop a vision for where the eduki brand should go – bring your own ideas, including what doesn't fit us yet.
• Get to know teachers as our core audience in depth, and turn research findings, data and their everyday stories into campaign ideas, content and narratives.
• Make sure eduki's positioning, messaging and tone of voice, are recognisable across every channel and market.
• Write yourself – in German and English: campaign concepts, copy, posts – and brief creatives, designers and content creators.

Integrated campaigns

• Plan and run integrated campaigns that build brand and support clear performance goals ensuring cross-market consistency and local relevance.
• Own the creative and messaging framework for campaigns (angles, value propositions, key messages) and ensure they are consistently applied in organic and paid formats, working closely with channel owners on format-specific adaptations.
• You are in charge of the operational execution: coordinate briefings, manage deadlines, track asset production, prepare go-live checklists, and ensure all touch points are ready on time.
• Work closely with Product, Performance, CRM and SEO, and act as a bridge between brand and our digital product.

LinkedIn & corporate communications

• Build our LinkedIn presence as a channel in its own right: editorial calendar, copy, visuals and community.
• Draft posts and messages for our leadership and make our research insights visible.

Your Skills and Expertise

We're looking for a Senior Brand & Communication Manager (all genders) who is passionate about building a distinctive, teacher-centric brand and who loves turning big ideas into campaigns that actually launch. This is the perfect role for you if:

• You have a proven track record in campaign management and brand marketing: you've planned and delivered integrated, multi-channel campaigns across diverse markets, both brand-building and performance-driven, and can show what you owned and what it achieved.
• You have a strong storytelling instinct and can turn big ideas, research insights, and product stories into teacher-relevant, actionable campaigns and content, ideally in a multi-market or localized content environment.
• You're a coordinator and a doer: you align social, paid, CRM, and creative teams with solid project management (timelines, status updates, checklists), and you know how to brief creatives and guide content creators for organic and paid formats.
• You're comfortable with data: you analyse and report on campaign performance and use insights to optimize strategy and execution.
• You have excellent communication skills in German and English, written and verbal.
• Strong Plus: You have hands‑on LinkedIn experience andmanaged a brand or corporate presence, from planning and writing to publishing and coordinating visuals.
• Nice‑to‑have: experience in EdTech, marketplaces or B2C platforms, agency experience (e.g. creative, brand or communications), UGC or creator partnerships, turning research into accessible stories, ghostwriting for senior leaders, basic performance marketing concepts (e.g. funnels, attribution, ROAS), or language skills for our core markets (ES, IT, GR, NL, FR). All a plus, none a must.

Please note: Due to legal restrictions, we can only hire candidates living in and owning a valid work permit for Germany. eduki is a registered employer in Germany, and you will receive a direct work contract with us according to German work law.

Our Commitment to You

Attractive Compensation: The gross annual salary will be up to 71,700 EUR.

Growth Opportunities: At eduki, you will find an exciting job opportunity within a profitable and fast‑growing company. We prioritize action over perfection and view mistakes as opportunities for growth. Regular performance feedback sessions ensure that you receive constructive insights into your work and progress.

Working from Home: We fully embrace a home office culture and want you to enjoy full flexibility by enabling you to set your own work schedule.

1.000 EUR development budget per year to invest in your professional development goals.

In addition to providing the necessary software and hardware, we offer a 500 EUR budget that you can freely use to equip your home office.

Furthermore, you can work from abroad for up to 90 days per year with us!

Employee Health: Your well-being matters to us. To help you take care of both body and mind, we offer online yoga sessions and actively support mental health by allowing time for therapy or coaching sessions during your working hours. Take advantage of your flexible schedule to prioritize what you need, including your health!

Team Building Events: At eduki, we foster a strong sense of community. Whether virtual or on-site, you'll have opportunities to bond with your colleagues. Once a year, the entire team enjoys a company-wide team event, visiting new places and creating lasting memories together.

Your Contact

Talent Acquisition Manager

[e-mail]

At eduki, we value diversity and the unique contributions each person brings to our team. We foster an inclusive culture where respect and appreciation are essential. Don't worry if you don't tick every box, we're not looking for a perfect match on paper. We're excited about the unique qualities you bring to the table. Talents are considered regardless of age, gender, sexual identity, ethnicity, nationality, religion, or disability.