Senior Brand & Content Manager (all genders)

Doodle; Berlin; Híbrido; EUR 70 000 - 100 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work model

Pension plan

30 vacation days

EU remote work up to 3 months

Resumo da oferta

Doodle is seeking a Brand & Content Manager to own the organic content engine and build brand DNA as we expand from a scheduling product into a broader productivity platform. You will craft content that attracts, converts and fuels sign-ups and pipeline, working with Product Marketing and Growth in a hands-on, market-driven role.

You will lead brand voice, storytelling, and content-led SEO, translating commercial goals into compelling content across channels and touchpoints, while collaborating

Qualificações

• 4+ years in B2B SaaS content marketing with a commercial orientation.
• Outstanding writer and editor who ships high-quality, original content.
• Solid grasp of content-led SEO and how content converts to sign-ups and pipeline.
• Commercial sense: creating content that supports Sales and demand generation.
• Measured by outcomes: organic-sourced sign-ups and lead contribution.

Responsabilidades

• Brand Building: Own brand voice, visual identity and positioning across channels.
• Content Strategy and Engine: Manage editorial calendar and content engine for launches and stories.
• Organic Growth and SEO: Grow organic-sourced sign-ups and content-led SEO with Growth.
• Commercial Content: Create content that supports demand generation and Sales.
• Video and Demo Library: Partner on video content and demo library.
• Lifecycle and Onboarding Content: Support onboarding and lifecycle content with Growth.
• Customer Proof: Develop customer stories and proof points for buyers.

Conhecimentos

Content marketing

B2B SaaS

Strong writing

SEO knowledge

Demand generation

Analytics

Descrição da oferta de emprego

• Hybrid working model.

Build the Organic Engine. Turn Content into Demand.

Doodle is a B2B SaaS platform used by millions of professionals to coordinate meetings and collaboration. We are expanding from a scheduling product into a broader productivity and coordination platform, and we are launching the next generation of Doodle to the market.

We are looking for a Brand & Content Manager with commercial instincts to build Doodle's organic content engine. You will own content that ranks and converts, real, valuable content rather than generic AI output, and turn it into sign-ups, demand and pipeline as we launch the new Doodle. You believe in strong brands and are curious to reposition Doodle, playing a part in creating the brand's DNA internationally and spreading our narrative around all relevant touchpoints.

You will report to the Head of Marketing and partner with Product Marketing, Growth and our PR agencies. This is a hands-on role for someone who can set content strategy and also produce the work, and who measures success in organic-sourced sign-ups and qualified leads, not output volume.

What You Will Do

As Brand & Content Manager, you will build and run the brand DNA for Doodle and the content engine that grows organic demand.

• Brand Building: Own brand voice, visual identity and positioning, ensuring consistency across every channel and touchpoint while elevating brand awareness and affinity with target audiences.
• Content Strategy and Engine: Own the editorial calendar and content engine, and produce launch content, product stories and thought leadership across each wave.
• Organic Growth and SEO: Grow organic-sourced sign-ups and own content-led SEO in partnership with Growth.
• Commercial Content: Create content that supports demand generation, account-based marketing and Sales, bringing commercial and B2B expertise.
• Video and Demo Library: Partner with Product Marketing on video content and a demo and how-to library.
• Lifecycle and Onboarding Content: Support onboarding and lifecycle content in partnership with Growth.
• Customer Proof: Develop customer stories and proof points for each buyer persona.

Our Ideal Candidate

We are looking for a strong writer and content operator with a commercial, demand-oriented mindset.

• Content Experience: 4+ years in B2B SaaS content marketing, with a commercial or demand orientation.
• Craft: An outstanding writer and editor who ships high-quality, original content and does not rely on generative shortcuts.
• SEO and Growth: A solid grasp of content-led SEO and how content converts to sign-ups and pipeline.
• Commercial Sense: Comfortable creating content that supports Sales, account-based marketing and demand generation.
• Measured by Outcomes: Fluent in content performance, organic-sourced sign-ups and lead contribution.

Compensation & Financial Well Being

• Competitive salary.
• Pension plan.

Flexible & Hybrid Culture

• Hybrid working model.
• 30 vacation days.
• Work from anywhere for up to 3 months within the EU and 1 month outside the EU.

Learning & Career Growth

• Learning and development budget.
• Conference and training days.

Well Being

• Well being and home office budget.
• Headspace membership.
• Company lunches and team events.

Family Benefits

• Paid parental leave and family support.

Additional Perks

• Doodle Premium for you, your family, and friends.
• MacBook and premium equipment.

Hiring Journey

• Initial Application Review and BRYQ Assessment.
• Recruiter interview
• Hiring Manager Interview.
• Content exercise and portfolio review focused on organic growth and commercial impact.
• Executive Interview.
• Final Offer and Reference Check.

At Doodle, we are committed to providing an environment of mutual trust and respect, where equal employment opportunities are available to all applicants and teammates without regard to age, race, color, disability, religion, gender, or sexual orientation. Diversity and inclusion are important to us because the best products are built by teams with different experiences, perspectives, and backgrounds.

IMPORTANT NOTICE: Please note that we can only consider your application if you are based and have the right to work in Germany. At this time, we are unable to sponsor visas for this position or support relocation.