German Speaking Founding Marketer - B2B SaaS (Remote)

Ignite; München; Hybrid; EUR 70,000 - 85,000; Full time

Benefits offered by this job

Remote-friendly

HQ visits 3-4 times/yr

Job summary

Ignite is seeking its first dedicated marketing lead to build the user acquisition system from the ground up. You will own GTM execution, funnel architecture, and brand positioning, working directly with founders and design/content teams to scale in the DACH region.

Ideal candidates have 3+ years in B2B SaaS marketing, proven Meta Ads success, and strong HubSpot automation skills. The role offers hybrid work with 3–4 annual HQ visits to Kempten and a competitive base salary with performance

Qualifications

• At least 3 years of hands-on B2B SaaS marketing experience.
• Proven track record of planning, executing, and scaling Meta Ads campaigns.
• Advanced technical knowledge of HubSpot marketing automation, lead scoring, and CRM integration.
• Deep understanding of product-led growth and trial-to-paid conversion mechanics.
• German fluency at C2 level and business English at C1 level.

Responsibilities

• Develop end-to-end marketing roadmaps, manage budgets, set KPIs, and tailor messaging for agency verticals and buyer profiles.
• Own paid acquisition channels, especially Meta Ads, and optimize creative strategy and testing.
• Improve every stage of the funnel from ad engagement to free-trial onboarding and paid conversion.
• Build HubSpot as the core marketing engine with automated nurture, scoring, and analytics.
• Identify and scale growth channels including LinkedIn campaigns, webinars, and co-marketing partnerships.
• Collaborate with Product and Customer Success to showcase case studies and updates.
• Implement attribution models and data tracking to measure ROI and drive decisions.
• Plan hiring roadmaps and manage external vendors to scale the marketing function.

Skills

B2B SaaS marketing

Meta Ads

HubSpot automation

Funnel optimization

Data-driven

German language (C2)

English language (C1)

Tools

HubSpot

Job description

Salary: EUR 70,000 - EUR 85,000 + Individual Bonus

Job Title: German-Speaking Founding Marketer (B2B SaaS)

Location: Kempten (Allgäu), Germany (Hybrid or Fully Remote with 3-4 annual HQ visits)

Experience Requirement: Minimum 3 years

Language Requirements: Fluent German (C2), English (C1)

About The Company

Headquartered in the scenic Allgäu region of Kempten, we are a profitable and self-funded B2B SaaS company. Emerging from our background as a digital agency, we engineered our own software solution after discovering existing market platforms failed to meet our daily operational needs. Today, over 700 German-speaking agencies depend on our software. Our product strategy prioritizes tangible utility, user-centric engineering, and streamlined system design. We cultivate an agile team atmosphere characterized by flat hierarchies, personal ownership, and a team-driven mindset where your contributions directly steer our ongoing expansion.

The Role & Mission

As our very first dedicated marketing lead, you will serve as a strategic generalist tasked with constructing our user acquisition system from the ground up. Working directly alongside our founders, UX designers, and content managers, you will assume complete ownership of our go-to-market execution, sales funnel architecture, and brand positioning. We are seeking a hands-on builder who can validate strategic hypotheses, scale performance channels, configure sophisticated HubSpot workflows, and accelerate our footprint across the DACH territory.

Key Responsibilities

Strategy & Positioning

• Develop end-to-end marketing roadmaps, control advertising budgets, establish key performance metrics, and tailor messaging strategies to distinct agency verticals and buyer profiles.

Performance Marketing

• Take full ownership of paid acquisition channels, prioritizing Meta Ads to guide creative strategy, campaign structures, split testing, and continuous performance tuning.

Funnel & Conversion Optimization

• Enhance every stage of the user conversion path, optimizing the journey from initial ad engagement through free-trial onboarding to paid contract conversion.

Marketing Automation (HubSpot)

• Build out HubSpot as our core marketing engine, configuring automated nurture sequences, lead scoring frameworks, and comprehensive performance analytics.

Channel Expansion

• Identify and scale complementary growth avenues, including targeted LinkedIn campaigns, educational webinars, and co-marketing partnership channels.

Cross-Functional Collaboration

• Work in close alignment with Product and Customer Success teams to showcase client case studies, feature releases, and major product updates.

Tracking & Attribution

• Implement clean attribution models and data tracking frameworks to measure true campaign ROI and guide data-driven decision-making.

Team & Agency Building

• Plan for future operational scaling by outlining hiring roadmaps and managing external agency or freelance partners.

What We Are Looking For

Must-haves

• Experience: At least 3 years of hands-on experience in B2B SaaS marketing within high-growth, fast-moving environments.
• Performance Expertise: Proven track record of planning, executing, and scaling high-performing Meta Ads campaigns.
• Automation Mastery: Advanced technical knowledge of HubSpot marketing automation, lead scoring mechanisms, and CRM integration.
• Funnel Acumen: Deep understanding of product-led growth (PLG) dynamics and trial-to-paid conversion mechanics.
• Mindset: A strong balance of strategic vision and autonomous execution, driven by a high sense of personal accountability and initiative.
• Data-Driven: Analytical mindset focused on performance tracking, structured experiment design, and scaling top-performing campaigns.
• Language Skills: C2 native-level German fluency to author persuasive copy, paired with C1 business English for internal team operations.

Nice-to-haves

• Background working within digital agencies, marketing services, or talent acquisition ecosystems.
• Familiarity with LinkedIn Ads, organic social growth, or community-led marketing initiatives.
• Prior experience managing external vendors, creative partners, or building internal marketing functions.

What We Offer

High Creative Freedom

• Complete autonomy to build, test, and implement marketing initiatives, systems, and processes from scratch.

Direct Impact

• Close daily collaboration with the founding executive team, ensuring high visibility and meaningful strategic influence across the business.

Attractive Compensation

• Competitive annual base salary between EUR 70,000 - EUR 85,000, paired with individual performance bonuses and 30 days of paid annual vacation.

Flexible Working Model

• Complete remote flexibility alongside 3-4 annual team gatherings at our headquarters in Kempten, Allgäu.

Maximum Growth Curve

• Outstanding professional progression backed by dedicated educational stipends, regular team events, and a vibrant corporate culture.