German Speaking Founding Marketer - B2B SaaS (Remote)

Ignite; Hamburg; Hybrid; EUR 70,000 - 85,000; Full time

Benefits offered by this job

Creative freedom

Direct impact

Remote + HQ visits

Job summary

Ignite, a profitable B2B SaaS company based in Kempten (Allgäu), is seeking its first dedicated marketing professional to build the customer acquisition engine from the ground up.

You will own go-to-market strategy, funnel design, and HubSpot automation, collaborating with the founding team and product/design staff to scale the DACH market. Hybrid or remote work with periodic HQ visits is offered.

Qualifications

• 3+ years in B2B SaaS marketing in fast-growth environments.
• Hands-on execution with Meta Ads campaigns.
• Automation mastery in HubSpot workflows, lead scoring, and CRM integration.
• Strong understanding of product-led growth (PLG) and trial-based conversions.
• Strategic but execution-focused with high ownership and initiative.
• Data-driven with rigorous tracking and testing.
• German (C2) for copywriting and English (C1) for internal operations.

Responsibilities

• Formulate marketing roadmaps, allocate channel budgets, define KPIs, and tailor messaging for agency buyers.
• Own paid acquisition channels with a focus on Meta Ads, including creative development and optimization.
• Fine-tune the entire customer journey from awareness to monetization.
• Configure HubSpot as core marketing infrastructure with nurturing sequences and dashboards.
• Identify and scale secondary growth drivers like LinkedIn campaigns and webinars.
• Collaborate with Product and Customer Success to merchandise case studies and launches.
• Maintain attribution models and analytics for ROI-driven decisions.
• Plan future hiring and evaluate external partners to scale the team.

Skills

B2B SaaS marketing

Meta Ads management

HubSpot automation

Funnel optimization

PLG / product-led growth

Data-driven

German (C2)

English (C1)

Tools

HubSpot

Meta Ads

LinkedIn Ads

Job description

Salary: EUR 70,000 – EUR 85,000 + Individual Bonus

Job Title: German-Speaking Founding Marketer (B2B SaaS)

Location: Kempten (Allgäu), Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)

Experience Requirement: Minimum 3 years

Language Requirements: Fluent German (C2), English (C1)

About The Company

Operating out of the picturesque Allgäu city of Kempten, we are an independent, profitable B2B SaaS organization. Born from our origins as a digital agency, we engineered our own proprietary software because available market tools failed to meet our rigorous standards. Today, approximately 700 German-speaking agencies depend on our platform daily. Our product development philosophy is rooted in practical utility, user-centric design, and lean architecture. We maintain an agile team culture defined by short communication lines, high personal ownership, and a collaborative environment where your contributions directly shape our continued success.

The Role & Mission

As our very first dedicated marketing professional, you will act as a strategic generalist responsible for building our customer acquisition engine from the ground up. Working closely with the founding team, product designers, and content creators, you will assume total accountability for our go-to-market strategy, funnel architecture, and brand positioning. We are seeking an operational doer who can rigorously test hypotheses, scale paid channels, configure robust HubSpot automation, and accelerate our expansion across the DACH market.

Key Responsibilities

• Strategy & Positioning: Formulate comprehensive marketing roadmaps, allocate channel budgets, define critical KPIs, and sharpen messaging for diverse agency demographics and buyer personas.
• Performance Marketing: Exercise complete ownership over paid acquisition channels, centering primarily on Meta Ads to drive creative development, campaign structuring, testing, and optimization.
• Funnel & Conversion Optimization: Fine-tune every stage of the customer journey, from initial visitor click through trial onboarding to monetized conversion with precision.
• Marketing Automation (HubSpot): Configure HubSpot as our core marketing infrastructure, managing lead nurturing sequences, scoring models, and comprehensive reporting dashboards.
• Channel Expansion: Identify and scale secondary growth drivers such as LinkedIn campaigns, targeted webinars, and strategic partner programs.
• Cross-Functional Collaboration: Coordinate with Product and Customer Success teams to effectively merchandise case studies, feature updates, and product launches.
• Tracking & Attribution: Maintain pristine attribution models and analytics tracking for accurate ROI evaluation and data-driven decision making.
• Team & Agency Building: Anticipate scaling requirements by defining future hiring needs and evaluating external partner ecosystems.

What We Are Looking For

Must-haves

• Experience: At least 3 years specializing in B2B SaaS marketing within fast-paced, high-growth environments.
• Performance Expertise: Proven, hands-on execution in managing and scaling Meta Ads campaigns.
• Automation Mastery: Extensive technical proficiency in HubSpot workflows, lead scoring, and CRM integration.
• Funnel Acumen: Comprehensive grasp of product-led growth (PLG) and trial-based conversion models.
• Mindset: A strategic yet execution-focused mindset requiring minimal supervision, paired with high ownership, initiative, and strong emotional intelligence.
• Data-Driven: Analytical rigor in tracking, testing hypotheses, and performance scaling.
• Language Skills: C2 fluent German for nuanced copywriting, and C1 professional English for internal operations.

Nice-to-haves

• Background within agency operations, marketing services, or recruitment sectors.
• Practical knowledge of LinkedIn advertising, organic social media, or community marketing frameworks.
• Experience coordinating external vendors, creative agencies, or growing marketing teams.

What We Offer

• High Creative Freedom: Unprecedented autonomy to build marketing strategies, frameworks, and processes entirely from scratch.
• Direct Impact: Direct daily engagement with founders ensuring immediate visibility of your work and strategic input.
• Attractive Compensation: Competitive salary of EUR 70,000 – EUR 85,000 plus individual performance bonuses and 30 vacation days per year.
• Flexible Working Model: Full remote flexibility paired with 3–4 annual team gatherings at our Kempten headquarters in the Allgäu region.
• Maximum Growth Curve: Immense professional scope backed by continuous learning resources, team events, and a fast-paced corporate culture.