Senior Associate Manager, CP&A, Shopper Activation

Jobtailor; Deutschland; Vor Ort; EUR 70.000 - 95.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a driven Omnichannel Marketing Lead to shape and execute digital commerce strategies for Mondelez brands at key retailers in Germany. You will partner with Customer Business Teams, HQ planning, and external partners to drive growth.

This role emphasizes cross-functional collaboration, analytics and activation of retailer programs, with a strong focus on strategy development, brief creation, and stakeholder management within Mondelez's ecosystem.

Qualifikationen

• Experience in shopper, trade or brand marketing preferred.
• Bachelor’s Degree required.
• 5+ years of experience.
• Digital commerce and retail media experience a plus.
• Ability to navigate ambiguity and evolving scope.

Aufgaben

• Develop and execute Omnichannel business plans in partnership with Customer Business Teams and HQ planning teams.
• Assess key flywheel opportunities and drive projects with learnings shared across Mondelez.
• Partner across customers and Mondelez to remove barriers for growth.
• Drive omnichannel activations for Mondelez brands at select customers with CBT and HQ brand teams.
• Develop strategies for best-in-class conversion to achieve growth goals.
• Lead brief development, brainstorming, and execution.
• Manage agencies and cross-functional stakeholders to ensure program success.
• Collaborate with retailers to improve digital commerce and activation capabilities and roadmap.

Kenntnisse

Omnichannel planning

Cross-functional leadership

Analytics and insights

Stakeholder engagement

Digital commerce

Activation strategies

Partnership management

Ausbildung

Bachelor’s Degree

Tools

Brand marketing tools

Retail media platforms

Jobbeschreibung

Responsibilities

• Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams.
• Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization.
• Partner across customers and the MDLZ organization to remove barriers for growth.
• Drive omnichannel activations for MDLZ brands at select customers in partnership with the CBT and headquarters brand teams.
• Develop and build strategies for best‑in‑class conversion to propel our business in achieving our aggressive growth goals.
• Responsible for brief development, brainstorms, idea sell‑in and execution.
• Manage agencies, partnerships and cross‑functional stakeholders as necessary to ensure program success.
• Partner with our retailers to improve their digital commerce and activation capabilities and roadmap.

Requirements

• Shopper, trade or brand marketing experience preferred
• Bachelor’s Degree required
• 5+ years of experience
• Digital commerce and retail media experience a plus
• Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
• Knows how to get things done both through formal channels and informal network
• Understands Mondelez culture and cultures of external retail organizations / customers
• Establishes partnerships with key internal support functions and stakeholders
• Instills trust and credibility with customers to influence strategies and tactics
• Understands origin and reasoning behind best practices; shares best practices across team
• Competent presenting to internal and external leaders, can be trusted during challenging questioning
• Experience driving success with a cross functional team
• Strong, proactive communication skills
• Customer focus, management planning
• Capability/background in analytics and insights
• Connection to external industry resources

Core Competencies

Demonstrates expertise in developing and executing Omnichannel business plans, driving digital commerce strategies, and managing cross‑functional partnerships to achieve aggressive growth goals. Proficient in analytics and insights to inform decision‑making and improve customer activation capabilities.

Highest-signal resume keywords

• Omnichannel Business Planning
• Digital Commerce Experience
• Cross-Functional Team Leadership
• Customer Relationship Management
• Analytics and Insights Capability

Hard Skills

• Brand Marketing
• Trade Marketing
• Digital Commerce
• Retail Media
• Project Management
• Brief Development
• Activation Strategy
• Partnership Management
• Stakeholder Engagement
• Best Practices Development

Soft Skills

• Proactive Communication
• Customer Focus
• Trust and Credibility
• Adaptability
• Influencing Skills

Certifications & Qualifications

• Bachelor’s Degree

Industry Keywords

• Shopper Marketing
• Retail Partnerships
• MDLZ Organization
• Customer Business Teams
• Cross-Functional Collaboration