Senior Account Manager – Digital Marketing

Jobtailor; Deutschland; Remote; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced marketing leader to own a portfolio of industrial B2B client accounts, run meetings, and manage expectations across campaigns. You will direct paid media, SEO, cold outreach, and website work while guiding specialists to deliver high-quality work.

The role emphasizes monitoring performance, diagnosing issues, and driving a robust pipeline through upsells, cross-sells, and effective account management to retain clients long term.

Qualifikationen

• 5+ years in marketing.
• 3+ years agency-side managing multiple client accounts at once.
• Ideally some in-house marketing experience earlier in your career.
• Hands-on experience building, running, and optimising Google Ads and Meta Ads campaigns.
• Solid working understanding of SEO, including keyword research, on-page, performance reporting, and protecting rankings during site migrations.
• Comfortable overseeing website and landing page builds, briefing, directing, and QA'ing work to a high standard.
• Experience with cold email as a lead-generation channel and understanding of effective outbound.
• Ability to review copy and design and give clear, constructive feedback.
• Strategic thinking based on experience and logic.
• Strong communication skills and ability to adapt tone and cadence to different client personalities.
• Full UK driving licence with access to a vehicle.

Aufgaben

• Own a portfolio of industrial B2B client accounts as the main point of contact and trusted advisor.
• Run client meetings independently, present strategy, handle questions, and manage expectations.
• Set direction across paid media, SEO, cold outreach, websites, and social.
• Steer specialists who deliver client work.
• Monitor campaign performance, identify problems, understand their causes, and correct course.
• Build lead-generation strategy from offer and audience through funnel and follow-up.
• Identify and pursue upsell and cross-sell opportunities.
• Retain clients long term by delivering results and managing accounts effectively.

Kenntnisse

B2B Client Account Management

Google Ads Campaign Optimization

Meta Ads Campaign Management

SEO Performance Reporting

Lead-Generation Strategy Development

Campaign Performance Monitoring

Cold Email Outreach

Website Management

Landing Page Optimization

Strategic Thinking

Strong Communication Skills

Adaptability

Constructive Feedback

Account Management

Ausbildung

Full UK Driving Licence

Tools

Google Ads

Meta Ads

SEO

Keyword Research

Performance Reporting

Cold Email Outreach

Website Management

Landing Page Optimization

Jobbeschreibung

• Own a portfolio of industrial B2B client accounts as the main point of contact and trusted advisor
• Run client meetings independently, present strategy, handle questions, and manage expectations
• Set direction across paid media, SEO, cold outreach, websites, and social
• Steer specialists who deliver client work
• Monitor campaign performance, identify problems, understand their causes, and correct course
• Build lead-generation strategy from offer and audience through funnel and follow-up
• Identify and pursue upsell and cross-sell opportunities
• Retain clients long term by delivering results and managing accounts effectively

Requirements

• 5+ years in marketing
• 3+ years agency-side managing multiple client accounts at once
• Ideally some in-house marketing experience earlier in your career
• Hands-on experience building, running, and optimising Google Ads and Meta Ads campaigns
• Solid working understanding of SEO, including keyword research, on-page, performance reporting, and protecting rankings during site migrations
• Comfortable overseeing website and landing page builds, briefing, directing, and QA'ing work to a high standard
• Experience with cold email as a lead-generation channel and understanding of effective outbound
• Ability to review copy and design and give clear, constructive feedback
• Strategic thinking based on experience and logic
• Strong communication skills and ability to adapt tone and cadence to different client personalities
• Full UK driving licence with access to a vehicle

Core Competencies

Demonstrates expertise in managing B2B client accounts, developing lead-generation strategies, and optimizing digital marketing campaigns across platforms such as Google Ads and Meta Ads. Strong ability to analyze campaign performance and provide strategic direction while maintaining effective client relationships.

Highest-signal resume keywords

• B2B Client Account Management
• Google Ads Campaign Optimization
• Meta Ads Campaign Management
• SEO Performance Reporting
• Lead-Generation Strategy Development

ATS Optimization Keywords

Hard Skills

• Google Ads
• Meta Ads
• SEO
• Keyword Research
• Performance Reporting
• Cold Email Outreach
• Website Management
• Landing Page Optimization
• Campaign Performance Monitoring
• Client Strategy Presentation

Soft Skills

• Strong Communication Skills
• Strategic Thinking
• Adaptability
• Constructive Feedback

Certifications & Qualifications

• Full UK Driving Licence

Industry Keywords

• B2B Marketing
• Lead Generation
• Client Retention
• Account Management
• Agency Experience