Sales Head - Germany

Avomind; Bayern; Vor Ort; EUR 65.000 - 95.000; Vollzeit

Zusammenfassung

Avomind is seeking a seasoned FMCG sales professional to lead distributor relationships in the German market. You will shape sales plans, negotiate terms, and drive trade marketing initiatives with distributors, aiming to maximize volume and profitability across the SBU SS assortment.

The role requires native German, fluent English, and readiness to travel in southern Germany. Join a fast-growing multinational in the food and beverage sector with a broad SEE footprint and a strong distributor

Qualifikationen

• Minimum 5 years of experience in FMCG sales with a focus on distributor relationships.
• Experience negotiating terms, pricing, and trade marketing execution.
• Experience owning a significant commercial portfolio and driving sales growth, preferably across the DACH region.
• Strong commercial acumen with sales planning, forecasting, performance analysis, and budget management.
• Native German and fluent English.
• Willingness to travel across South of Germany.

Aufgaben

• Develop the sales strategy for the German market in collaboration with the Sales Head of SBU Savoury Spreads to maximize volume and profit.
• Prepare sales plans and dynamic proposals by channel, brand, and SKU for the SBU assortment.
• Set targets and monitor distribution plans with distributors across markets.
• Define distributor terms and commercial policy in line with the Group’s policy.
• Propose the annual SBU trade marketing plan and manage its budget utilization.
• Execute the SBU product visibility strategy with distributors according to brand strategy.
• Ensure pricing strategy execution for the SBU assortment in the local market.
• Monitor market performance and prepare analyses for the assigned market.
• Provide insights for category/brand development and supporting plans.
• Supervise trade marketing budgets and activities in the market.
• Support relationship-building with key customers based on distributor needs.
• Analyze performance before and after trade marketing activities and plan next steps.

Kenntnisse

FMCG sales

Distributor management

Negotiations

Trade marketing

Forecasting

Jobbeschreibung

ABOUT OUR CLIENT

Our client is a dynamic and fast-growing multinational company in the food and beverage industry, with a strong presence across Southeast Europe (SEE). Focused on growth, innovation, and collaboration, they are dedicated to creating brands that people love, and their vision is to inspire people to add flavor to their everyday moments.

With operations in 8 countries and 13 production facilities, our client is a leading FMCG producer in the region. Their diverse portfolio includes over 20 unique brands with a strong domestic heritage, such as Argeta, Barcaffe, Grand kafa, Donat, Cedevita, Cockta, Smoki, and Štark, which are available in over 40 markets worldwide. In addition to their food and beverage offerings, they also manage a successful chain of pharmacies.

Our client boasts a robust distribution network, featuring more than 500 vehicles that deliver products from 16 distribution centers to over 60,000 sales points. This enables them to ensure seamless distribution of their own brands as well as those of key partners. Always open to new ideas, growth-oriented, and passionate, they continue to set standards in the industry.

Key Responsibilities

• Work with the Sales Head of SBU Savoury Spreads to develop the sales strategy for the SBU SS assortment for the German market, for which they are responsible, with the goal of maximizing volume and profit in the market.
• Participate in the preparation of sales plans and provide proposals for dynamic sales plans for the assigned market (by channel/brand/SKU of the SBU assortment).
• Prepare, implement, and monitor the achievement of distribution targets in cooperation with distributors in the markets.
• Work with the Sales Director to define proposals for sales terms with distributors and commercial policy in line with the Group’s commercial policy.
• Propose the annual SBU trade marketing plan for the assigned market and is responsible for its budget utilization.
• Implement the SBU product visibility strategy for category/brand with the distributor in accordance with the brand strategy and is responsible for its execution.
• Ensure execution of the pricing strategy for the SBU assortment in the local market.
• Monitor sales performance and prepare market performance analysis for the assigned market.
• Prepare information and recommendations for category/brand development in the local market.
• Supervise the execution of plans and budget for trade marketing (TMM) activities in the assigned market.
• Provide support in building relationships with key customers, based on distributor needs and assessments.
• Conduct performance analyses before and after trade marketing activities and proposes next steps.
• Monitor the timely settlement of obligations by distributors.
• Continuously educate distributors on brands, trends, and activities in the Slovenian market and propose changes.

• Minimum 5 years of experience in FMCG sales with a strong focus on managing distributor relationships.
• Demonstrated success managing distributors including commercial negotiations, pricing, and trade marketing execution.
• Experience owning a significant commercial portfolio and delivering sales growth, preferably across the DACH region.
• Strong commercial acumen with experience in sales planning, forecasting, performance analysis, and budget management.
• Native German and fluent English
• Willingness to travel across South of Germany