Sales Director (European Union)

HowGood; Berlin; Remote; EUR 120,000 - 180,000; Full time

Job summary

HowGood seeks a senior enterprise SaaS sales leader to own and execute the European GTM strategy. You will build a robust pipeline, lead executive-level discussions, and close $100k+ SaaS deals within an international quota.

You will collaborate across Marketing, CS, Product, and Research to shape Europe messaging, ensure smooth onboarding handoffs, and identify expansion opportunities in existing accounts. Fluency in English is essential; other European languages are a plus.

Qualifications

• Recent experience selling to CPG, retail, ingredient supplier, or food service clients in Europe.
• Experience building territory plans, forecasting accurately, and navigating complex, multi-stakeholder enterprise procurement processes.
• Public-speaking presence in agriculture, sustainability, or supply chain innovation.

Responsibilities

• Own the European Sales Strategy: Define and execute the go-to-market plan for Europe across sectors.
• Build and Manage Pipeline: Research, prospect, and generate enterprise opportunities with accurate forecasts.
• Lead the Full Sales Cycle: Run executive-level presentations and close $100k+ SaaS agreements against an annual quota.
• Partner Cross-Functionally: Work with Marketing, CS, Product, and Research for messaging and handoffs.
• Bring the Voice of the Market: Track European trends and relay feedback for product roadmap.
• Represent HowGood in Europe: Attend industry events, conferences, and client meetings.

Skills

Enterprise sales

Public speaking

English fluency

Cross-functional collaboration

Job description

• Own the European Sales Strategy: Define and execute the go-to-market plan for Europe, including target accounts, segment prioritization, and territory planning across the CPG, retail, ingredient supplier, and food service sectors
• Build and Manage Pipeline: Research, prospect, and generate high-quality enterprise opportunities, maintaining accurate pipeline data and forecasts in our CRM
• Lead the Full Sales Cycle: Run executive-level presentations and consultative discussions that demonstrate how Latis delivers value through sales lift, carbon emission reduction, and progress toward ESG goals, and close $100k+ SaaS agreements against an annual quota
• Partner Cross-Functionally: Work closely with Marketing, Customer Success, Product, and Research to shape European messaging, ensure smooth handoffs to onboarding, and identify expansion opportunities within existing accounts
• Bring the Voice of the Market: Track European market trends and regulatory developments (such as CSRD and related reporting requirements) and relay client feedback to inform HowGood’s product roadmap
• Represent HowGood in Europe: Serve as a visible ambassador for HowGood at industry events, conferences, and client meetings across the region

Recent experience selling to CPG, retail, ingredient supplier, or food service clients in EuropeExperience building territory plans, forecasting accurately, and navigating complex, multi-stakeholder enterprise procurement processesAn established thought-leadership or public-speaking presence in agriculture, sustainability, or supply chain innovationComfort working in a lean, mission-driven, remote team across time zonesExperience as an early or first sales hire in a new regionExceptional written and verbal communication skills in English; additional European languages (e.g. German, French, Dutch) are a strong plusAt least 7+ years in B2B SaaS sales, with a proven track record of consistently meeting or exceeding quota and closing $100k+ enterprise dealsA strong understanding of (or professional background in) agriculture, sustainability, Scope 3 reporting/carbon accounting, supply systems, biodiversity, or ESG goals