Sales Director (EU)

HowGood; Berlin; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Car allowance

Commission-based pay

Job summary

HowGood is seeking an experienced EU Sales Director to lead growth of Latis across Europe. You will own the European go-to-market strategy, build and expand enterprise relationships with major food and consumer goods companies, and report to the SVP of Sales.

Reporting to leadership, you will win and expand strategic accounts, track market and regulatory trends, and represent HowGood at industry events across Europe.

Qualifications

• 7+ years in B2B SaaS sales with a track record of meeting or exceeding quota.
• Proven experience selling to CPG, retail, ingredient suppliers, or food service in Europe.
• Understanding of agriculture, sustainability, Scope 3 reporting, ESG goals preferred.
• Experience building territory plans and accurate forecasting.
• Strong written and verbal communication in English; additional European languages a plus.
• Ability to work in a lean, remote team across time zones.

Responsibilities

• Define and execute the Europe go-to-market plan for Latis across target accounts and territories.
• Research, prospect, and generate high-quality enterprise opportunities with a strong pipeline.
• Lead executive-level presentations and consultative discussions to close $100k+ SaaS deals against annual quota.
• Collaborate with Marketing, CS, Product, and Research to shape European messaging and onboarding handoffs.
• Monitor market trends and CSRD-related regulations and relay feedback for product roadmap.
• Represent HowGood at industry events, conferences, and client meetings across Europe.

Skills

SaaS sales leadership

Enterprise sales

Go-to-market planning

Forecasting & pipeline mgmt

Job description

Does showing a food service provider how they could save 250 thousand metric tonnes of carbon (just by modifying a few ingredients) sound like the kind of win you want to build a career around? Are you a seasoned enterprise sales leader ready to apply your skills to meaningful environmental impact?

HowGood is an independent research company with the world’s largest database on product sustainability. With more than 33,000 ingredients, chemicals, and materials assessed, HowGood’s SaaS and impact data offerings help leading brands, retailers, and investors improve their environmental and social impact.

We are seeking an experienced EU Sales Director to lead the growth of Latis, our sustainability intelligence platform, across Europe. Reporting to the SVP of Sales, you will own the European go-to-market strategy and new business pipeline, winning and expanding enterprise relationships with some of the region’s most influential food and consumer goods companies.

HowGood is an Equal Opportunity Employer. We aim to employ people who reflect the diverse nature of society and encourage candidates from all backgrounds to apply. We seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

What You'll Do…

• Own the European Sales Strategy: Define and execute the go-to-market plan for Europe, including target accounts, segment prioritization, and territory planning across the CPG, retail, ingredient supplier, and food service sectors
• Build and Manage Pipeline: Research, prospect, and generate high-quality enterprise opportunities, maintaining accurate pipeline data and forecasts in our CRM
• Lead the Full Sales Cycle: Run executive-level presentations and consultative discussions that demonstrate how Latis delivers value through sales lift, carbon emission reduction, and progress toward ESG goals, and close $100k+ SaaS agreements against an annual quota
• Partner Cross-Functionally: Work closely with Marketing, Customer Success, Product, and Research to shape European messaging, ensure smooth handoffs to onboarding, and identify expansion opportunities within existing accounts
• Bring the Voice of the Market: Track European market trends and regulatory developments (such as CSRD and related reporting requirements) and relay client feedback to inform HowGood’s product roadmap
• Represent HowGood in Europe: Serve as a visible ambassador for HowGood at industry events, conferences, and client meetings across the region

What We're Looking For…

• SaaS Sales Leadership: At least [7+] years in B2B SaaS sales, with a proven track record of consistently meeting or exceeding quota and closing $100k+ enterprise deals
• Industry Networks: Recent experience selling to CPG, retail, ingredient supplier, or food service clients in Europe
• Domain Knowledge: A strong understanding of (or professional background in) agriculture, sustainability, Scope 3 reporting/carbon accounting, supply systems, biodiversity, or ESG goals
• Strategic and Analytical Skills: Experience building territory plans, forecasting accurately, and navigating complex, multi-stakeholder enterprise procurement processes
• Communication Skills: Exceptional written and verbal communication skills in English; additional European languages (e.g. [German, French, Dutch]) are a strong plus
• Collaborative Mindset: Comfort working in a lean, mission-driven, remote team across time zones

Nice to Have…

• An established thought-leadership or public-speaking presence in agriculture, sustainability, or supply chain innovation
• Experience as an early or first sales hire in a new region

• Salary commensurate with experience plus variable commission
• Car allowance inclusive of salary
• The chance to drive measurable environmental impact at a company with a clear mission