Sales Director Europe

Rohlik Group; Düsseldorf; On-site; EUR 120,000 - 210,000; Full time

Job summary

Veloq, the Rohlik Group-backed platform, seeks a senior commercial leader to own Europe revenue and close its first major enterprise customers. You will work directly with the CEO on pricing and positioning, build the commercial team and shape how Veloq scales.

You will lead consultative, multi-stakeholder sales of warehouse automation and fulfilment software, shape pricing and negotiations, and hire a growing sales organization while representing Veloq at industry events across Europe.

Qualifications

• Closing complex enterprise deals with 6–18 month cycles.
• Experience selling into grocery, retail or 3PL at VP/C-level.
• Early commercial hire or building a sales function from zero.
• Fluent English in a multi-country market.

Responsibilities

• Own the European revenue target and close Veloq's first major enterprise customers.
• Advance an existing set of qualified accounts and open new ones across Europe.
• Lead consultative, multi-stakeholder sales of warehouse automation and fulfilment software.
• Shape pricing, commercial terms and major negotiations with the CEO.
• Build the sales playbook, pipeline discipline and forecasting.
• Hire and lead the commercial team as it grows.
• Represent Veloq with senior buyers and at industry events.

Skills

Enterprise sales

C-level engagement

Grocery/retail/3PL

Sales leadership

English fluency

Job description

About Veloq:

Veloq is the software platform powering the next generation of grocery fulfilment.

Built on Rohlik Group’s (www.rohlik.group) proprietary technology and operational, Veloq is the software platform behind our same-day grocery operation. It combines warehouse automation, e-commerce fulfilment and last-mile logistics in one system, and it runs today across five European markets serving 850,000+ customers. Veloq is now a standalone company taking that platform to grocers, retailers and 3PLs. You will lead its commercial push in Europe and close its first major enterprise customers.

Why this role

A proven product. The platform already runs Rohlik's operations at scale. You sell something buyers can see working, not a roadmap.

Real ownership. You work directly with the CEO on pricing and positioning, build the commercial team, and help shape how Veloq scales.

What You Will Do

• Own the European revenue target and close Veloq's first major enterprise customers
• Advance an existing set of qualified accounts and open new ones across Europe
• Lead consultative, multi-stakeholder sales of warehouse automation and fulfilment software, built on a clear business case for each customer
• Shape pricing, commercial terms and major negotiations with the CEO
• Build the sales playbook, pipeline discipline and forecasting
• Hire and lead the commercial team as it grows
• Represent Veloq with senior buyers and at industry events

What You Bring

• A track record of closing complex enterprise deals with 6 to 18 month cycles, at or above quota
• Experience selling into grocery, retail or 3PL operations at VP and C-level
• Time as an early commercial hire, or building a sales function from zero
• Fluent English

Nice to have

• Background in warehouse automation, WMS or supply chain technology
• Existing relationships with senior buyers at European grocers or 3PLs
• Experience leading a sales team
• Exposure to pre-sales or solution design
• German or another European language

Why it is different

This is an early-stage build with proven technology and real operations behind it. You get more ownership and less infrastructure than at a scaled vendor.