Content Marketing Specialist - Lead Generation

Docplanner; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Career growth

Global team

Hybrid office in Berlin

Workation abroad

Benefits package

Job summary

Jameda, part of the Docplanner Group, is seeking a Content Marketing specialist to design, test, and scale content that drives pipeline and revenue for the B2B doctor segment.

You will define the content strategy, manage multi-format content (blogs, eBooks, webinars, emails, landing pages, video scripts), and collaborate with Product, Sales and Paid Media to optimize distribution and performance. Fluency in German and English is required.

Qualifications

• 3+ years of experience in digital content marketing, preferably in B2B, SaaS, or performance-driven environments.
• Proven success in creating content that drives engagement, lead generation, and sales impact.
• Strong understanding of the full marketing funnel, with the ability to adapt messaging for awareness, consideration, and conversion stages.
• Demonstrated experience creating and optimizing different types of content across multiple channels, including blog, email marketing, WhatsApp, landing pages, webinars, and paid campaigns.
• Solid experience collaborating with cross-functional teams (Marketing, Sales, Product, Paid Media, Design) and leading content projects end-to-end.
• Comfortable coordinating multi-market localization and execution, ensuring consistency while adapting to local context.
• Data-driven mindset: ability to measure communication effectiveness, analyze KPIs (engagement, conversion, MQLs, ROI), and continuously optimize based on performance insights.
• You adapt quickly to changing priorities and consistently prioritize speed, simplicity, and impact over over-engineered processes.
• Experience working with marketing automation tools (experience on HubSpot is a plus).
• Ability to leverage AI tools to scale content production, test formats, refine tone of voice, and improve efficiency and engagement.
• Strong project management skills and ability to prioritize in a fast-paced environment.
• German Native-level with excellent writing and editing skills plus English proficiency at least B2 level.

Responsibilities

• Define and execute the content strategy for the B2B individual doctors segment, covering topics such as clinic management, patient acquisition, online visibility, reputation management, efficiency, and AI for practices.
• Develop and manage the content plan to ensure alignment with business priorities, ICP needs, and commercial goals.
• Create, adapt, and repurpose high-impact content across multiple formats, including blog articles, eBooks, webinars, email campaigns, landing pages, paid ads, and video scripts.
• Collaborate on the optimization of email marketing workflows, continuously improving open rates, click-through rates, and conversion performance.
• Partner with the Paid Media team by providing creative input, campaign messaging, ad copy, and supporting video production when required.
• Support the local marketing strategist in planning and executing content distribution across relevant organic and owned channels.
• Translate, localize, and adapt content from English into German, ensuring clarity, consistency, and alignment with brand voice and local market context.
• Monitor and analyze content and campaign performance (traffic, engagement, conversion rates, MQLs), making data-driven adjustments to maximize business impact.
• Lead content projects end-to-end, coordinating with cross-functional teams such as Product, Design, Sales, and Paid Media to ensure timely and effective execution.

Skills

Content marketing

B2B SaaS

Lead generation

Multi-channel content

German language

English proficiency B2

Localization

HubSpot

Tools

HubSpot

Job description

Company Description

At Jameda, part of the Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, we connect 24 million patients with 280k doctors across 13 countries each month (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and Jameda). Our marketplaces, SaaS, and AI tools simplify daily tasks and help doctors, clinics, and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.

Why join us?

Real impact – We help doctors help patients. Your work truly makes a difference.

Job Description

Are you a strategic content marketer who knows how to turn ideas into leads, and leads into revenue? We’re looking for a Content Marketing specialist to join our Marketing team and work closely with the Lead Generation Manager to design, test, and scale content that directly impacts pipeline and revenue.

How will you make an impact?

• Define and execute the content strategy for the B2B individual doctors segment, covering topics such as clinic management, patient acquisition, online visibility, reputation management, efficiency, and AI for practices.
• Develop and manage the content plan to ensure alignment with business priorities, ICP needs, and commercial goals.
• Create, adapt, and repurpose high-impact content across multiple formats, including blog articles, eBooks, webinars, email campaigns, landing pages, paid ads, and video scripts.
• Collaborate on the optimization of email marketing workflows, continuously improving open rates, click-through rates, and conversion performance.
• Partner with the Paid Media team by providing creative input, campaign messaging, ad copy, and supporting video production when required.
• Support the local marketing strategist in planning and executing content distribution across relevant organic and owned channels.
• Translate, localize, and adapt content from English into German, ensuring clarity, consistency, and alignment with brand voice and local market context.
• Monitor and analyze content and campaign performance (traffic, engagement, conversion rates, MQLs), making data-driven adjustments to maximize business impact.
• Lead content projects end-to-end, coordinating with cross-functional teams such as Product, Design, Sales, and Paid Media to ensure timely and effective execution.

What We're Looking For

• 3+ years of experience in digital content marketing, preferably in B2B, SaaS, or performance-driven environments.
• Proven success in creating content that drives engagement, lead generation, and sales impact (not just traffic).
• Strong understanding of the full marketing funnel, with the ability to adapt messaging for awareness, consideration, and conversion stages.
• Demonstrated experience creating and optimizing different types of content across multiple channels, including blog, email marketing, WhatsApp, landing pages, webinars, and paid campaigns.
• Solid experience collaborating with cross-functional teams (Marketing, Sales, Product, Paid Media, Design) and leading content projects end-to-end.
• Comfortable coordinating multi-market localization and execution, ensuring consistency while adapting to local context.
• Data-driven mindset: ability to measure communication effectiveness, analyze KPIs (engagement, conversion, MQLs, ROI), and continuously optimize based on performance insights.
• You adapt quickly to changing priorities and consistently prioritize speed, simplicity, and impact over over-engineered processes or unnecessary complexity
• Experience working with marketing automation tools (experience on HubSpot is a plus).
• Ability to leverage AI tools to scale content production, test formats, refine tone of voice, and improve efficiency and engagement.
• Strong project management skills and ability to prioritize in a fast-paced environment.
• German Native-level with excellent writing and editing skills plus English proficiency at least B2 level.

What We Offer

• Competitive salary adequate to your experience and skills
• Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
• A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.
• Hybrid working model: modern and dog friendly office in the heart of Berlin and flexible home-office options
• Up to 30 days of workation abroad
• Attractive benefits package, including subsidies for sports, health, and more

What To Expect From Our Hiring Process

We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):

• Intro Chat – A first call with our Talent Acquisition Partner to explore mutual fit around relevant skills, value alignment, and motivation.
• Hiring Manager Interview – A deeper dive into your experience and aspirations with your future manager, who you’ll be reporting to in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.
• Case Study: a practical exercise to present to the Hiring Managers.
• Second Hiring Manager Interview

What We Believe In

• Focus on results – we're here to make an impact.
• Think like an owner – take responsibility, drive outcomes.
• Keep it simple, keep it lean – smart solutions over complexity.
• Be respectful and radically honest – openness builds trust.
• Learn and be curious – growth is part of the job.

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.