Project Manager Go-To-Market (m/f/d)

CYBEX GmbH; Bayreuth; Vor Ort; EUR 65.000 - 95.000; Vollzeit

Zusammenfassung

CYBEX GmbH in Bayreuth is seeking a Project Manager Go-To-Market to lead end-to-end product launch programs. You will plan, coordinate and execute GTM activities across marketing, sales and product development to deliver successful market entries.

The role requires a track record of managing complex launches, strong organizational skills and an ability to work across functions in a fast-paced environment. English fluency is essential; German is a plus.

Qualifikationen

• Completed degree in Marketing, Business Administration, Industrial Engineering, or comparable qualification.
• Proven project management experience in premium consumer goods or dynamic product-driven environments.
• Strong track record in launching products across multiple functions, markets or stakeholders.
• Excellent organizational, time-management and communication skills.

Aufgaben

• Lead end-to-end commercial product launch projects from planning to market launch and post-launch activities.
• Develop and manage detailed project plans, timelines, milestones and budgets with clear ownership.
• Coordinate cross-functional teams across Marketing, Sales, Product Development, Supply Chain and other functions.
• Drive the Go-to-Market strategy and ensure alignment with objectives and market requirements.
• Monitor progress, identify dependencies and roadblocks, take action to keep projects on track.
• Oversee development of marketing materials, sales tools, launch assets and promotional activities.

Kenntnisse

Project management

Cross-functional leadership

Marketing & GTM

Communication skills

Independence

Analytical thinking

Ausbildung

Marketing, Business Administration or Industrial Engineering degree

Tools

PowerPoint

AI tools

Jobbeschreibung

Project Manager Go-To-Market (m/f/d)

Germany / Bayreuth

CYBEX is a company that puts tomorrow's people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX's success story.

Your seat to fill:

• Lead end-to-end commercial product launch projects, from initial planning and preparation through to market launch and post-launch activities
• Develop and manage detailed project plans, timelines, milestones, and budgets, ensuring clear ownership and accountability across all workstreams
• Lead and coordinate cross-functional teams across Marketing, Sales, Product Development, Supply Chain, and other relevant business functions to ensure seamless launch execution
• Drive the Go-to-Market strategy and execution for new product launches, ensuring that all commercial activities are delivered in line with agreed objectives, timelines, and market requirements
• Proactively monitor project progress, identify dependencies and potential roadblocks, and take appropriate action to keep projects on track
• Oversee the development and timely delivery of marketing materials, sales tools, launch assets, and promotional activities, ensuring consistency across channels and markets
• Ensure that all launch activities are aligned with brand strategy, brand guidelines, commercial objectives, and target-market expectations
• Establish and continuously improve project management standards, processes, tools, and methodologies to increase efficiency, transparency, and scalability across the organization
• Act as a central point of contact and facilitator across functions, ensuring clear communication, alignment, and effective decision-making throughout the project lifecycle
• Partner closely with the Senior Director Project Management Commerce on strategic planning, operational priorities, and the continuous development of the commercial project management organization

Your stroll to CYBEX:

• A completed degree in Marketing, Business Administration, Industrial Engineering, or a comparable qualification
• Proven professional experience in project management, ideally within the premium consumer goods or another highly dynamic product-driven environment
• A proven track record of successfully managing and launching products, ideally across multiple functions, markets, or stakeholders
• Strong project management skills, with the ability to manage multiple projects and priorities simultaneously, while maintaining a clear focus on deadlines, quality, and business objectives
• Excellent organizational and time-management skills, combined with a structured, detail-oriented, and solution-focused approach
• Strong communication and interpersonal skills, with the ability to influence, coordinate, and build effective relationships with stakeholders at different levels and across different functions
• The ability to work independently, take ownership, anticipate challenges, and proactively drive projects forward
• A high level of analytical and problem-solving skills, combined with a strong hands-on mentality and a drive for excellence
• Experience with AI and project management tools (PPT skills at an advanced level) and a strong interest in developing and optimizing processes and ways of working
• Excellent command of English. Good German language skills are an advantage

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you've come to the right place. You'll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you've come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you'll have the chance to develop your personal profile in an international environment.